No Sir! He Didn't Believe In Individual Tradernarking

BY JACK DIONNE

Arentt lumber folkr peculiar sometimer?

(Answer) They swe are!

Yes sir. The other day the Precident of a well known retail lusr&er asoociatiolr gathered himself 'up before a big crowd of lumb.ermgn-ms3tly manufacturers who were entertaining this gentleman and some of his fellorw while on a toru-and declared himgelf strictly against "individual trademarkins of hunber."

Yes eir, he wa.r atrictly agin' iL Didn't think it a good idea"

No eir. He thought perhapr arsocietion trademar&ing tvas all right (didn't ray why-juot thought ro) but he wanted to dise.ornege the idea of individual trademarking.

No sir, he didn't believe in it.

We didn't eearch that gentleman to dircover the truth of tte rtatementr we are about to make; it warn't neoersary. ln thi! day a,ndl generation tire following rtatementr concern.ng this fvell dregsed gerrtlernan are relf-evident factr.

Thir gentleman who didn't believe in trademarking of an individual character wac dre$ed ar followc:

He wore a trademarked hat (individualty trademarked, not areocciationdly).

He wore a trademarked collar.

He wore a trademarked shirt. (Still individually, you understand.)

His socks were trademarked.

His shoec were trade marked.

His suit bore the narne of its ma[s1-indelibiy.

Hir unmentionables were trademarked.

The pencil sticking out of hie pocket was trademarked. So was his fountain pen.

And the reaaon he had selected there various things war BECAUSE tfiey were trademarked. tf the mark wasn't there he would have turned them down.

The money in hir pocket bore Uncle Sam'c trademark to make it good.

But he didn't believe trademarking lumbe was goo'd practice. ("In' dividual tradernarkingr" you understand. )

No cir! Not on your life! the very idea!

Who on earth ever thought of such an impractical thing?

Honest! Aren't folkr funny? Because it'r lut ar right' and proper, and practical for lumber to be tradirnarked as it ir for eny of the thingp thir gentleman wore to be that way. It's jurt a rtamp o6 identity, a rtamp of pride, a stamp of quality, a stamp of protection to all concerned, and an indorrement on the part of the maker of the quality of the goode.

Most retailefs have come to know that the trademarking idea (individqally, collectively, or any other way that maket a rnan write his rra,mo on hir product) is all right.

All sood lumber isn't tradecnarked by a whole lot.

But it's safe to say trhat all trademarked lumber ir GOOD or will be MADE GOOD WITHOUT PROTEST.

That's the why of the clothec our friend wqe.