Hold Postwar Planning Conference

While .the potential postwar demand for lumber is built up to "fantastic figures" the problems that will confront the industry in tomorrow's job will be the most critical in history. Pacific Coast sales executives of the Lumber Division of Pope and Talbot, Inc., assembled in San Francisco, February 9 to 12, to discuss and analyze this fact and to sharpen their approach toward assuming the important undertaking scheduled ahead.

With the attention. primarily directed to postwar planning at the meeting, the Pope and Talbot officials, however, did not neglect the complexities of their immediate task-the task to meet the requirements of the military which are now higher than at any other time.

Discussion panels on "tomorrow's job" highlighted improved methods of production, marketing, distribution, and new patterns in sales planning with emphasis on sales training.

C. L. Wheeler, executive vice president of the comlany, told the conference that the construction industry is oue of the foremost factors to lead the national economy back into .normal channels and to provide a vast amount of employment after the war.

"Basically, industry has two broad divisions-production and distribution," Mr. Wheeler declared. "The keystone to the entire arch is distribution. based on economv of ex- penditures and the elimination of waste in the distribution system,

"Postwar distribution must be based on efficiency and will be reached by the manufacturer who puts all the scientific 'know-how and selling drive' he can develop into his distribution program.

"The postwar period rvill require better salesmen, more efficiently trained. The marked trend to consolidate and create large buying units with greater buying power will, to some extent, be tried out in lumber distribution; this will mean that the old-time salesman who trusted his personality to make up for his lack of knowledge of his own business and his customer's business will find himself ushered out of most buying offrces' doors with little ceremony."

Mr. Wheeler warned that the planning of private enterprise alone cannot provide postwar prosperity, and unless national policies relating to taxes, labor relations, investrnents, and numerous other subjects are favorable to private competitive business, industry cannot maintain maximum peacetime production and employment.

The Pope and Talbot conference, included in addition to Mr. Wheeler, E. R. Wade of Portland; George B. McGill and Ralph W. Martin of Eugene; Fred Amburgey of Medford; J. Harold Cyr of Seattle; W. B. Wickersham, William Schorse and William Davis of Los Angeles; S'tanley Quinn, Frank A. Brown and George R. Kendrick of San Francisco.

Both Wcrys

A bunch of negro soldiers in France were sitting around joking about the boat trip across the Atlantic. The subject of seasickness got much attention, and one of them. said to another.

"Mose, looked t' me lak you was bout de sickes' boy in de entiah comp'ny."

Instead of being hurt, Mose showed signs of pride. He said:

"Yassuh, I spect I was bout de sickes' sojer in de whole ahmy. Yassuh ! But I suttinly did enjoy hit."

"What?" said his friend. "You means t' tell us dat yciu enjoyed bein' seasick?"

Mose said: "Yassuh. Sho did."

The other said: "Mistuh, I sho wish you'd explain dat statement cuz when I was seasick I come mighty neah dyin'. Den how come you enjoyed hit?"

Mose said: "Well. Suh, when I'm sick on de ship, dey done give me all de orange juice I kin drink. An' I sho loves orange juice, and dass de fust time I evah gits all I wants of hit. An' I not only, gits all I kin drink, but I gits hit twice-goin' down, an' comin' up ergin."

Pity the Precrcher

The preacher has a great time. If his hair is grey, he is too old. If he is a young man, he has not had experience enough. If he has ten children, he has too many; if he has none, he is setting a bad example. If his wife sings in the choir, she is presuming; if she does not, she isn't interested in her husband's work. If the preacher reads from notes, he's a bore; if he speaks extemporaneously, he isn't deep enough. If he stays at home in his study, he doesn't mix enough with people; if he is seen around the streets, he ought to be home preparing h good sermon. If he calls on the poor, he is playing to the grandstand; if he calls at the homes of the wealthy, he is an aristocrat. Whatever he does, som,eone could have told him how to do better.

No Results Expected

A man appeared in a newspaper office and placed an ad offering $100 reward for the return of his wife's pet cat. The clerk was interested. She said:

"Isn't that an awful lot of money to pay for a cat?" He said: "I won't have to pay. I drowned it."

Allections

Talk not of wasted affection, Affection was never wasted; If it enrich not the heart of another, Its waters returning Back to their springs, like the rain, Shall fill them full of refreshment; That which the fountains send forth Returns again to the fountain.

-Longfellow.

Commerce

Commerce is a game of skill, which every man cannot play, which few men can play well. The right merchant is one who has the just average of faculties we call common sense; a man of strong affinity for facts, who makes up his decision on what he has seen. He is thoroughly persuaded of the facts of arithmetic. There is always a reason, in the man, for his good or bad fortune; and so, in making money. Men talk as though there were some magic about this, and believe in magic, in all parts of life. He knows that all goes on the good old road, pound for pound, cent for c.ent-for every effect a perfect causeand that good luck is another name for tenacity of purpose.-Ralph Waldo Emerson.

Shcrme!

Cop-"Lady, it's against the law to swim in that reservoir."

Lady-"Well, why didn't you tell me that before I got undressed?"

Cop-'lThere ain't no law against undressing."

Redbud

Too lovely to be real, here is this slim Brown net of limbs that lie in intricate design Under the crystal sky. This is no whim Of wearied fancy, that our eyes define

From tangled thoughts webbed in a darkening brainThese scarlet-clustered stems, blue-misted, still Beneath the hush of wind-this soft refrain Of color breathed upon a greening hillNot so. Once Beauty walked here undivined. This is a flowering dream she left behind.

Hunter.