This Nanre on Lumber

Fl ACK of Long.Bell lumber production are aims and ideals more than fif.ty years in the v making-aims and ideals that have the practical result of putting maximum construc' tion value in lumber products.

The extreme care with which these Long-Bell plants have been equipped and the long study given to details of manufdcture and kiln drying have benefited the user of lumber im' measurably in dollar-and-cents value.

It is these things which the trade-mark represents. The name on lumber is actually identification of sales points which aggressive dealers, builders and contractors are using to advantage.

The name Long-Bell on the end of the piece is assurance that the product will give utmost value to the user.