A Drive For Better Homes

There's a new drive on. A drive for Better Homes.

Actual figures show that never before in the history of America has there been so much interest in building homes and in improving those already built as now.

Even so we are short about a million homes. America is not a nation of home-owners. Less than half the population own their homes. O{ this percentage, housing experts claim tht only about twenty-five per cent come up to the standard of a good home.

Something must be done.

Now is the time to do it.

This desire for homes is a force. It needs stimulation, encouragement, direction.

The first essential is to educate the public. Being shown the value of the well-equipped home; being taught the use of modern conveniences, well designed, well made-then people will demand these things.

All that is needed ,is the demand.

In the end people get what they express desire for if enough of them express it.

Walt Whitman said, "To have great poets there must be great audiences too."

To have better homes, designed for better living; to have good houses, with good chairs and tables, good stoves and washing machines the people must know what these things are and what they mean.

The homes of America have not kept pace with the progress made outside the home.

Vice-President Coolidge in his contribution to the Plan Book stresses the fact that all of America's great institutions and systems and achievements which make for a greater public life and contribute to the welfare of the people, are too, detached, too r€mote to give the pride of ownership. "They are for the people," he says, "but not of the people."

Some years ago, Mrs. Gilm,an, in her book, "The Home," said:

"The world grows apace. The people do not keep pace with it. We create and maintain elaborate systems o,f justice and equity, of legislation, administration, education. They are 'always open to failure in this same spot,-the men are not equal to the system. The advance'in public good is far greater than the advance in private good. 'Bring the home abreast of other ,institutions and our personal health and happiness will equal our public gains."

Much has been done by the country for the individual. Now-in order that he ,may do more for the country, the individual must himself be developed.

This campaign for better homes, being entirely for special benefit, rightly begins by developing the individual.

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There's no surer way to develop a man than by giving him something to work for-if necessary, to fight for.

Herbert Hoover says: "There is no incentive to thrift like the ow,nership of property. The man who owns his own hom.e has a 'happy sense of security. He will invest his hard earned savings to improve the house he owns. He will develop it and defend it. No man ever worked for, or fought for a boarding-house."-(Judicious Advertising.)

FARE\VELL PARTY TO MR. & MRS. R .A. HISCOX

Mr. and Mrs. R. A. Hiscox, were the guests of business associates and employees of Mr. Hiscox, at the Cliff House, San Francisco on the evening of April 6 as a farewell party in honor of their approaching trip to Europe. There were about twenty-five presellt and Mr. William Rampe, manager of the Hart-Wood San Francisco retail yard, in behalf of those present wished Mr. and Mrs. Hiscox a pleasant voyage and a wonderful trip. The table was beautifully decorated for the ocassion and following the dinner an excellent entertainment and dancing was enjoyed by the party.

A. L. PORTER TO ATTEND MEETING AT FRESNO

Mr. A. L. Porter of The Western Retail Lumbermens' Association, will leave Los Angeles April 12, to attend the meeting of the San Joaquin Valley Lumbermens Club to be held at Fresno April 14.

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