New Blue Book Hightv To Stimulate Campaign for Developed Service Home Ownership

Chicago, March 24.---The April issue of the new "Blue Book" u'ill be the most complete and up-to-date reference book ever offered the industry, it was announced today by Charles J. Morgan, Manager of the National Lu'mber Manufacturers' Credit Corporation. Delivery to subscribers will be made promptly on the first of the month.

In addition to the usual exclusive features found only in the "Blue Book" the new 55th edition will contain the results of more than a year's rvork by an expert staff in a complete revision of the book from cover to cover, Mr. Morgan stated. Nothing so thorough in revision work has ever been undertaken before. The results of this work, together with the other current information developed by the usual annual solicitation of nearly 50,000 concerns for financial statements will give "Blue Book" users much information not generally available through ordinary sources.

Under the able direction of its Executive Committee, composed of Mr. George Dulany, Jr., Chairman, Mr. John Watzek, Jr., and Mr. Charles M. Hines, all of Chicago, the "Blue Book" has never experienced a more successful year {han the one just past, nor have prospects for new business been more inviting than those now coming to the "Blue Book" at the start of its thirtieth year of business.

The "Blue Book's" growth is due to its continual development of new and better ways of securing prompt and reliable information forits subscribers. During recent months it has added another exclusive sslviss-glsdit interchange, which has been established with the great regional associations of manufacturers. Members of these associations report monthly all past due accounts on their books, rvhich are used by the "Blue Book" in further checking its ratings. The ihousands of reports thus received enable the "Blue Book" to warn its subscribers by a withdrawal or change in rating.

To serve the increasing demand for "Blue Book" service in the northwest, a fully equipped office rvas opened last fall in Seattle in conjunction with the West Coast Lumberrnen's Association. Fred Wright, the r'r'ell-known authority on lumber credit matters, is Western Manager. Associated with Mr. Morgan in the Chicago office is W. W. Perkins, Subscription Manager, and J. B. King. Service Manager, both of whom are widely known for their great familiaritl' rvith lurnber credits.

Returns From Salt Lake Trip

Jirn Farley, assistant Western sales manager of cific f,umber Company, San Francisco, returned from a trip to Salt Lake City.

A new book for home buyers entitled "How to Judge a House" which has just been issued by the National Committee on Wood Util'ization of the Department of Commerce, is expected to serve as an important stimulus to President Hoover's campaign for individual home ownership, according to Dr. John M. Gries, executive secretary of the President's Conference on Home Building and Home Ownership, and former chief of the Division of Public Construction of the Commerce Department. Dr. Gries is one of the members of the committee rvhich developed this book.

The purpose of the book is to furnish the prospective home buyer with basic information about site, design, construction, and equipment needed to make a wise and economical choice of the house alreadv built.It tells how to judge the quality of building maferials and construction methods upon which the security of the buyer's investment largely depends.

"This book is timely in view of the fact that the public's interest in efficient home planning and sound building practices is growing rapidly," Dr. Giies declared. pointing out further that ",it is not so much the kind of building materials used, but their proper use rvhich is important-."

The fact that in the construction of the modern American home, many different kinds of building materials are successfully used proves the truth of this assertion, according to Dr. Gries, who for many years has given much thought and study to the subject of comfort without extravagance in home construction, and is the author of numerous treatises and books on home owning and home building.

"IIow to Judge a House" does not endeavor to show the advantages of any one building material over another, and the main value of the book to prospective home buyers lies in the fact that 'it points out the difference in the standard qualities of each building material, and demonstrates the proper application of each.

The book is written in light, readable style. ft contains 8j -p"g.t,__and is fully illustrated. N. Max Dunning of Chicago, Illinois, Fellorv of the American Institute oiAtchitects, is chairman of a special sub-committee composed of other prominent architects and representatives of the leading realtors', contractors', builders' and consumers' organizations of the country, under whose guidance the book was written. Nelson S. Perkins, construction engineer of the National Committee on Wood Utilization, is the author.

The Parecently

The new book may be obtained from the Superintendent qf D_ocuments, Government Printing Office, fuashington, D. C., or from the district offices of the Departmeit of Commerce _in lead,ing cities. It sells for l0 cents a single copy, $7 a hundred or $50 a thousand.

Plylock Bundles

With the modern trend turning strongly to "packaged" goods, the Oregon-Washington Plywood Company, manufacturers of Plylock Wall Board, now offer their product in dust-proof bundles. The bundling of Plylock Wall lSoard is an innovation and one of the most forward steps in the building material field.

-fhe Ply- lock Wall Board is packed ten panels to the bundle, in width sizes of 32 and 48 inches and 5, 6, 7, and 8 feet in length. The panels are securely wrapped in heavy paper with ends s,o folded as to make the package absolutely dust-proof. Edge protection is afforded with strips of wood and the whole is firmly held with stout, steel bailing bands. Each bundle is plainly marked with specifications and trade mark on the outer surface, thus assuring the buyer of getting what he has purchased. The bundling protects it fronr surface scratches, chipped corners and edges that rvould ruin the factory-trirnmed square ends. Each panel is kept clean, true and ready for immediate use.

Plylock Wall Board is three-ply of r/a-inch uniform thickness, with both sides sanded. Careful production has produ,ced 100% usability. It has great structural rigidity and rvill not warp or split. Being all lumber it is well suited to any use where partitions, wall lining or panels are required. It can be stained and varnished, painted or finished in a score of ways rvith perfect results.

The Oregon-Washington Plyrvood Company, rvith headquarters in the Porter Building, Portland, Oregon, operate four mills in the Northu'est, rvith a yearly capacity of 150,000,000 feet output.

Hardwood Exhibit at S. F.'/ Boat Show

As in the past, White Brothers, San Francisco, were represented at the annual Pacifi'c Coast Boat Show, held at the Civic Auditorium, San Francisco, March 2l to 28, u'ith a fine display of the various kinds of hardwoods used in boat building.

White Brothers have been intirnately associated for rnany decades with the splendid boat building industrv that has grown up in Northern California to fill the demand for pleasure boats of every type.

Takes Vacation Trip

Ray Grey, of the Tlaft Lumber Company,'faft, is taking two months' vacation. He went East by rail and will return by way of the Panama Canal.

, H. C. Harper, able assistant manager, will be in charge during Mr. Grey's absence.