Schumacher Wall Board Corporation Has A "We Show'Em" Department That Functions

By Jack Dionne

Earl Galbraith, Sales Manager for the Schumacher Wall Board Corporation of Los Angeles, and author of the new demonstration department, calls it their "we show 'em" department. And that's what it really IS. They have found out that most retail lumber merchants, and most

Other statements that they have found to be facts and are willing and eager to stake their busine-ss -reputation on, were too unusual to be readily accepted. So it occurred to them to put in their "r e show 'em" department, and go ahead and sell the incredulous ones through the eyes. And they DID.

Back of their office they have fixed up an open air demonstration department that will make you gasp, particularly if you have heard-as who has not-that plaster lath has certain natural limitations impossible to overcome.

Right there in the open they stuck up some ceiling and wall frames of two by fours. In one section they nailed a sheet of their Grip Lath to the frame for an open air ceiling. There is nothing over the lath but the sky, nothing to protect it from the rain, derv, rvind, and fog of winter. That ceiling has been there in the open air since Christmas. The heavy rains have fallen upon it, soaked through it, and through the half inch coat of ordinary plaster tha-t covers it. There is not a crack in the ceiling to sho*' any building contractors are very largely "from Missouri and have to be shown." So they're showing 'em.