"Btlco" Celebrates Second Anniyersary in New Modern Yard

Brush Industrial Lumber Co. of Los Angeles, wholesale distributors of hardwoods and softwoods, celebrated their second anniversary on April I, 1937. When the company started in business, their first yard was at 901 East 59th Street, and they remained at this location until January 1, 1937, when they moved to their large, new, modern plant at 59O1 South Central Avenue.

The new yard has a frontage of 25O feet on South Central Avenue, and runs 150 feet in depth on the 59th Street side. The plant is enclosed by a high fence, attractively painted, on which the name of the firm and the lumber products handled is printed in large letters, which are visible for a long distance.

The office building stands at the corner of South Central Avenue and 59th Street and contains the general sales and private offices. These are very conveniently arranged and the private office is especially pleasing in appearance'

Two lumber storage sheds have been built, having a combined capacity of a million feet. A1l lumber carried in stock is under cover.

The shed housing the hardwood stocks is 100 feet long' The end of this shed, facing South Central Avenue, displays a novel advertising idea. The center portion includes three large panels made of No. 2, No' 3, and Select Knotty Pine, the boards being 1x10 and 1x12 inches in width with 792 detail. No. 2 and No. 3 Common Red Cedar boards in random widths were used on the remainder of this end of the shed. Above the panels is printed "Knotty Pine and Cedar Paneling" and on each panel is printed the grade of lumber used. People passing the yard can see at a glance the kind of lumber and the grades used in making the panels. This merchandising suggestion has brought many new customers into the company's office.

Extending along the rear side of the yard is another shed where Ponderosa and Sugar Pine is stored; this is Ushaped. The main part is 150 feet long, with 50-foot extensions at each end, giving the shed a total length of 250 feet. This is also the unloading shed and a spur railroad track running along the side has ample space for five cars to be unloaded at one time.

J. A. (Jack) Brush, president and general manager of the Blush Industrial Lumber Co., is rvell known in Southern California lumber circles. His entire business career has been spent in the lumber industry, except for the period he vuas in the regular army during the World War, at rvhich time he was in command of a machine gun company. Jack is a native of Pennsylvania. The families of both his father and mother have been connected with the sawmill and wholesale lumber business for the past four generations. Before coming to California Jack followed lumbering in Maine, the Lake States and the Northwest. Upon his arrival in California he was employed by The Red River Lumber Company at Westwood as a lumber inspector. In 1924 he came to Los Angeles and for three years was a salesman for the Hammond Lumber Company. He then went with the W. E. Cooper Lumber Co. as a salesman, later becoming sales manag'er, and when he resigned to go into business for himself was manager of their Ponderosa and White Pine Department.

Mrs. J. A. Brush is secretary-treasurer of the company. Rex Kratz, who has been associated with the lumber business in Los Angeles for many years, is the office and credit manag'er. Bill Duggan, with several years of lumber experience, is yard superintendent.

Gerald G. Gale is sales representative, calling on the industrial trade. He has been selling to this trade in the Los Angeles territory for the past fifteen years.

Bill Morter recently joined the company's stafi, and is also calling on the industrial trade.

Guy Stoddard specializes in Ponderosa and Sugar Pine and calls on the sash and door plants, planing mills, and retail lumber yards. He was formerly with the Lamm Lumber Co., Modoc Point, Oregon, in the capacity of a lumber inspector.

Mr. Brush has surrounded himself with a fine organization, and the company has made rapid strides in its first two years of business. He is a strong advocate of grade-