lnsulite lnaugurates Sales Expansion Program

The Insulite Company inaugurated an extensive sales expansion program for the West Coast effective April 1, and to expedite service to building material dealers and jobbers in the Coast territory, a number of direct sales representatives have been added to the Insulite's Pacific Coast staff. They will be stationed at key points in the five western states, California, Oregon,'Washington, Idaho and Nevada.

The proposed plans for enlarging and expanding the company's sales organization were submitted by L. C. Monahan, Pacific district manager, and approved by E. W. Morrill, vice-president and sales manager, on a recent trip to the Coast.

"The tremendous acceptance of fnsulite's new line of materials, plus the desire to give closer service to our customers in the West Coast area, are the compelling reasons behind this expansion of our sales activities," said Mr. Morrill.

The new plans include the establishment of new offices for the West Coast operations at 604 Mission Street, San Francisco.

A Stanford man and a veteran in the building industry, L. C. Monahan is widely knorvn throughout the Pacific

37,957 CONTRACTORS

Sacramento, April 7.-A total of 37,957 contractors are operating in California and recognized by the Contractors' License Board. The board reported an increase of 2853 licenses, or 8 per cent, since March, 1938.

Coast. For many years he was associated with Herbert Hoover in the United States Department of Commerce.

Under Mr. Monahan's direction, a number of experienced insulation salesmen have been added to the Pacific district staff, including W: G. Crarvford, Seattle; L. M. Griffin, Portland; M. C. Cruse and E. W. Sharv, San Francisco; D. W. Gilfillan, Los Angeles; Mark S. Bailey, San Diego; and E. D. Griffith, who has been appointed as architect's representative, serving the entire Pacific Coast. The group averages more than ten years' active experience in the sale of insulation and hardboard products in the territory to which each man has been assigned. Additional appointments covering inland territories will be announced later.

Insulite products are nationally known in the home building field as insulating sheathing and plaster base, as well as interior finish. It originated and developed the first rigid board insulation twenty-six years ago. Eight new products recently announced by them in its 1940 program include pre-decorated, washable interior finish materials and two low density insulation tile boards for sound quietirg.

The company has its plant at International Falls in Northern Minnesota, and also maintains a large plant in Finland, which until recenty had served the entire European countries. War developments in Finland have made it necessary to shift their entire export department to Minneapolis, where the sales of some 90 export outlets in South Africa, England, Mexico, South America, and other parts of the world are now handled. A number of Pacific Coast ports also will serve as export outlets for Insulite products under the new plan.

Change Of Name

Wyllie Wrecking Co., Oakland, has gone out of the wrecking business and has changed the name to Wyllie Lumber Co. The yard has been moved to 989 69th Avenue, Oakland.

FT'IJ.WAIERPROOF

SIIPER.TIARBOND NYWOOD

PORT

WHITE

Lor Angeles Hoo-Hoo Club

Reorganized

A Hoo-Hoo luncheon meeting was held Tuesday noon, April 2, at the Mona Lisa, Los Angeles, when it was voted to reorganize the Los Angeles Hoo-Hoo Club. Those present were enthusiastic about the rejuvenation of Hoo-Hoo it provides a common ground of good fellowship for branches of the lumber industry, and encourages all activities that promote home building. Vicegerent Snark

J. E. Martin presided at the meetirig.

The Club will meet monthly and the next luncheon will be Wednesday, May 8. It is expected that a golf tournament and concatenation will be held in June.

The following attended the meeting:

\. H.Ja1son, Standard Lumber Co.. . Los Angeles

Geo._E._Ream, George,E. Ream Co. .......Los An[eles

Frank Curran, Frank Curran Lumber Co......Santa-Ana

Me! Coe, Mel Coe Lumber Co.... ..Comlton

4 W. Donova_n, Hobbs Wall Lumber Co. Los Angeles

R. Nort_vedt, Whiting-Mead Co. Los Anleles

A. A. Kayser, West Coast Lumbermen's Association ...Los Angeles lack I.yg1',_ Red Cedar S_!i1gle Bureau. .Los An[eles

Russell Edmonston, E. K. Wood Lumber Co.. Los Anfeles

Dick J.ones, Jones_Lumber Co. ... r. ;. .Los An[eles

9arl _Reerl_eq, Ilgbbs Wall Lumber Co.. Los An[eles luy..Ya1 Fj,--Hobbs Wall Lumber Co. Los An[eles

9*iI. C. McKinney, E. L. Bruce Co... .Los An[eles

Bill Sampson, Sam ICill Sampson Co.. pasadena

Lauren E. Foster, Patten-Blinn Lumber Co.. .Los Angeles Lumber

Harvey Koll, Harvey Koll Lumber Co.. Los Anieles

Dennis Gilchrist, Pope & Talbot Lumber Co.. Los Anieles

Wllliam S^chorse, Poff & Jallgt I umber Co.. Los An[eles

Kenneth Smith, Lumber & Allied Products Institute . Los Angeles

F. A. F.edlitg. .:.. . Los Anleles

L. H. Stanton, E. J. Stanton & Son Los Anieles

F. A. Golding, Anglo California Lumber Co..Los Anieles y. P..J"L"son, Anglo California Lumber Co.. Los Anleles

Russell Gheen, C. D. Johnson Lumber Corp.. Los Anieles

Geo. S. Melville, South Sound Lumber Sal6s..Los Anleles

Jason C. I\[cCune, J. H. Baxter & Co.. .Los Anieles

C. E._Williamson, Owens-Parks Lumber Co.. Los Anleles

Jim Cly_nick, O-r,rrens,-Parks Lumber Co. Los Anleles

J. E. Martin, The California Lumber Merchant .....Los Angeles O EEf,TTNFI'L O ECONOMICAI ,

Solid Philippine ltlchogcmy Wcrll Pcnelling

A Sensational New Product That Sells on Sight s ILq.l!,FrT[the fnsulotcd-window

O Is that a funny question? No-it's just another way of looking at the job of selling windows for today's homes. For peaple wanl mare wnbaams! That means more windows, greater cha^rm, molt beeuty, easier room decoration. Ordina,ry windows don't measure up to these requirements.

Ordina,ry windows leak heat-they stick, rattle and jam. But arr.Evrrrn does none of theie things. For Brr,EmrrrD is a trouble-free window. And over 100,000 American homeowners ca,n vouch for su.ENTrrE since Curtis introduced it in 1989. srrrnhrarrri windows have been helping deolers sell house jobs for over eight yea^rs. There's an over-abundance of satisfaction in every srroxrrrn sale.

A few of the feotures that have put etr.r.Nrrro windows far ahead of ordinar;r windows a,re: (f) Lifetime springs to replace weights and cords; (2) Sash glides smoothly in metal channels; (3) Sturdy built-in weather-stripping; (a) All wood parts given Curtis toxic dip; (5) Mitertite trim adds to beauty; (6) "Pre-fft" sash speeds up installation; (7) Na^rrow mullions admit more light.

The srr,Eryrrrn window family belongs in your stock. It will make money for you year after year. The srrJrNTrrE family includes double-hung windows, casements, "Roto-Vent" and basement sash; storm windows and screens optional. Send for full information. If you livein Canada, write to Edwards Curtis Limited, 991 Somerset Street West, Ottawa, Canada.

II|ERE lS olttY 01{E SttEl{TtTE Al{D oILy CUnflS mXES tT Its patontod foaturos aren't avallablo In ant othor ulndow

Cunrrs CoupaNrns SEBrrrcn Bunnru

Clinton, Iowa

Please send me full details on the srr,rnrrrn Window Family.

Fate

By Susan Marr Spalding

Two shall be born, the whole wide world apart, And speak in different tongues, and have no thought Each of the other's being, and no heed; And these, o'er unknown seas to unknown lands, Shall cross, escaping wreck, defying death; And all unconsciously shape every act And bend each wandering step in this one endThat, one day, out of darkness they shall meet, And read life's meaning in each ottrer's eyes.

And two shall walk some natrow way of life, So nearly side by side that, should one turn Ever so little space to left or right, They needs must stand acknowledged, face to face. And yet, with wisdul eyes that never meet, And groping hands that never clasp, and lips Calling in vain to ears that nener hear, They seek each other all their weary days And die unsatisfied-and this is Fate.

PRrMA-F'AC(E)CrE EVTDENCE

"You say this woman shot her husband with this pistol, at close range?" asked the coroner of the witness to the tragedy.

"Yassuh."

"'Were there powder marks on his face?"

"Yassuh. Dass why she shot him."

THAT'S DIFFERENT

Lieutenant (roaring with rage)-Who told you to put those flowers on the table?

Steward-The Commander, Sir. Lieutenant-Pretty, aren't theY?

The Real Philanthropy

It is nothing to give pension and cottage to the widow who has lost her son; it is nothing to give food and medicine to the workman who has broken his arm, or the decrepit woman wasting in siclcress. But it is something to use your time and strength to war with the waywardness and thoughtlessness of mankind; to keep the erring workman in your service till you have made him an unerring one, and to direct your fellow-merchant to the opportunity which his judgment would have lost.

-John Ruskin

An Emblem

Poet, plant your tree

On the upward way; Aromatic bay

Plant, that men may see Beauty greenly growing

There in storm and shine, And through boughs divine Freedom bravely blowing.

-Siegfried Sassoon

LAW ABIDING

"'What are they moving that church and the schoolhouse for?"

"I'll tell you. I'm mayor of this here diggin's an' I'm fer law enforcement pure an' simple. We've got an ordinance that says they ain't to be no saloons within 300 feet of a church buildin' er schoolhouse, an' so w'e're movin' the church an' the school."

\^IAS SHE TRUTHFUL?

"'Where did you learn to kiss, dear?"

"Dragging heavy malteds utr) a strau/."

FREE SPEECH

Without free speech no search for truth is possible; wiifrout free speech no discovery of truth is useful; without free speech progtess is checked and the nations no longer march forward toward the nobler life which the future holds for man.

-Charles Bradlaugh

Playing Safe

Arthur Griffith, who daily dashes off editorials, tells of the negro who, when asked what was the secret oI his success, replied:

"Ah nevah attempts the impossible and ah always cooperates with the inevitable."

IS LIFE WORTH LIVING?

So long as Faith with Freedom reigns, And loyal Hope survives, And graciqus Charity y*rdiains

To leave[r lowlytrdves; While therelis orf untrodden tract For intellbZt or will, And men are free to think and act, Life is worth living still.

-Alfred Autin

Ten Years Ago Today

From April 15,1930 lssue

R. F. Wells, formerly general manager of the West Turlock Lumber Company, Turlock, purchased the Inglewood Lumber Company at Inglewood, Calif. Mr. Wells is a progressive retail lumberman, being widely known in California lumber circles.

Union Lumber Company gave their frienrl" something new in the way of souvenirs, a photograph of their sawmill and log reserve pond at Fort Bragg, Calif., glued to a piece of clear Redwood 6x24 inches. They made a very attractive office decoration.

Carl D. Shufelt, Los Angeles, salesman with E. K. Wood Lumber Co., was appointed Hoo-Hoo Vicegerent Snark of the Los Angeles district. Supreme Arcanoper A. A. Frost of San Diego, made the appointment.

Harry McGahey was appointed manager of the San Diego Lumber Company, succeeding A. A. Frost who resigned to devote more time to his personal business affairs.

Peoples Lumber Company, Fillmore, Calif., held open house when an inspection was made of their newly constructed and remodeled office, yard and mill. C. F. Reeder is manager of the Fillmore yard.

The Chas. R. McCormick Lumber Company retail yards at Oceanside, Riverside and San Bernardino, were sold to the Sunkist Lumber Company of Monrovia. The yard at Oceanside will be operated as the Oceanside Lumber Company, while the yard at San Bernardino will be known as the San Bernardino Lumber Company. Ifansen Lumber Company, Fontana, purchased the Riverside yard from the Sunkist Lumber Company, and will operate this yard as the Hansen Lumber Company.

Milpitas Lumber other improvements Co. has completed a new shed and to its yard at Milpitas.

John G. Ziel, San Francisco, importer of hardwoods, returned from an extensive business trip to the Orient.

Celebrate 615t Anniversary

Mr. and Mrs. John Henry Routt, Los Angeles, celebrated their sixty-first wedding anniversary on March 30. Mr. Routt is a retired lumberman and was associated with the Pioneer Lumber Company in Hollywood for many years.

Buy Yard In El Monte

Stever & Turner Lumber Co. has purchased the Stern Lumber & Wrecking Co. yard at 739 E. Valley Blvd., El Monte. F. A. Stever and C. S. Turner are the new owners.

Visits Los Angeles

L. A. Woitishek, Woitishek Lumber Company, Las Vegas, Nevada, spent a few days in Los Angeles on business.

SUPER.HARBORD IS THE PROVEN PLYWOOD FOR ALL KINDS OF BOATS

There ore mcmy so-colled "wcter-prool" plywoods ollered to the trcde todoy. Only the genuine SUPER-Hcrbord should be used Ior boqt construction. It ccrn be identilied by the burned-in trqde-mqrk on the edge ol eoch ponel-" SUPER-Hcnbord. "

Do not confuse SUPER-Horbord with our Harbord, or cny ponel not cleorly identilied by the ncone "SUPER-Hcrbord."