Yesterday's Ingulation-Today and Tomorrow

The development of cane fibre insulation board, from the rough-surfaced sheathing of many years ago to the beautiful interior finishes available today, is traced by George E. Ream, veteran wholesaler of building materials and present head of the George E. Ream Company, Los Angeles.

"When I first entered the insulation business many years ago," said Mr. Ream, "insulation board was furnished in one type only, 4 feet wide by 8, 9, 10 and lZ-f.oot lengths. This early board was 7/16-inch thick and was rough on both sides. We sold it for sheathing only. In fact, this was the only purpose for which the original product was suited. It never occurred to us then that this same product-in a new and refined form-would someday grace the walls and ceilings of fine homes, churches, theatres, stores and offices, as it does today.

"For example: Celotex insulation now comes in over one hundred different sizes, thicknesses, shapes and colors, making it adaptable to almost any type of interior treatment required."

Of special interest in view of the expanded uses for which the modern product is employed, according to Mr. Ream, are the new colors and finishes added to the Celotex line this spring. These include a new buff, with a light glazed surface and light g'reen, a beautiful pastel made with the same glazed surface. Both are available in tile board, finish plank, key joint units, mouldings, friezes and ornaments. Another, the new ripple blend, provides a random pattern of four varied, harmonious tones. It is

Opens Office In Washington

Guy E. Smith, manager of the Rounds Trading Co., San Francisco, returned April I from spending several weeks in New York. While in the East he opened a branch office for the company in Washington, D. C., from which the Atlantic Coast export business will be handled.

Mr. Smith visited the Los Angeles office and left April 9 to spend several months in Washington, traveling by wav of the Pacific Northwest.

smooth, with a very slight texture and comes in tile board and plank. Other recent additions to the Celotex line, he said, are a ne\M wainscoting and new ornaments in square and circular tiles with artistic tooled designs.

"With these new finishes," he continued, "the editors of Better Homes & Gardens, The American llome, House Beautiful and House & Garden created the beautiful new rooms reproduced in full color in the Celotex Corporation's current advertisements in these leading national magazines. One of them, the 'Williamsburg Bedroom,' shows how appropriate these finishes are for all rooms in the home, while the'Room for a Teen-Age Girl'and the'Basement Rumpus Room' indicate that for attic and basement a new high in decorative beauty has been achieved."

Handling the complete line of Celotex building products, Mr. Ream is particularly proud of the policy set up for roofing by The Celotex Corporation. Because sales of roofing are restricted to recognized dealers, he states that this policy insures dealers a fair share of the business.

"The future of the building industry is decidedly on the optimistic side. F.H.A. reports show consistent increases, month after month, with no sign of leveling off. This, together with a nation-wide public interest in home-building and the introduction of new products proven wholly acceptable to the trade and the public, should make 1940 a year of profit for dealers who will 'step up' their selling to take advantage of the great opportunity the year affords," he concluded.

J. E. HIGGINS LUMBER CO TO MOVE APRIL 27

J. E. Higgins Lumber Company, wholesale hardwood dealers, expect to complete moving to their new location at 99 Bayshore Boulevard, corner of Jerrold Avenue, San Francisco, on April 27.

Construction of the additional buildings required to house their large stocks is now completed. The new plant is one of the finest and most up-to-date in the country. The new telephone number is VAlencia 8744.

Hal Coop3 With Hayward Organization

H. W. (Hal) Coops has been appointed assistant superintendent of yards for the Hayward Lumber & Investment Co., Los Angeles, and is temporarily managing their yard at Banning. W. A. Garmon, former manager, resigned April 1 to go to Oregon to enter business for himself.

Hal is well known to the lumber trade. He was formerly manager of the Citizens Mill & Lumber Company yard at Ventura, and prior to that was manager of the San Pedro Lumber Company at Compton and Long Beach. Before going with San Pedro Lumber Company, he managed the Viney-Milliken Lumber Co. at Baldwin Park.

Return From Hawaii

A. D. Bell, Jr., manager of Eastern sales for Hammond Redwood Company, San Francisco, and R. E. (Bob) Caldwell, salesman for the company, r'eturned on the Matson liner Lurline, April 10, from a seven weeks' business trip to the Hawaiian Islands. They feel that the trip was very successful inasmuch as they were able to promote the use of Redwood in many places where it had not been used previously.

Mr. Bell and Mr. Caldwell called on all the sugar plantations in the islands of Hawaii, Maui, Kauai and Oahu. Incidentally both spent most of their spare time at Waikiki and other beaches where they acquired a deep Hawaiian tan.

Tacoma Lumber Sales Buys Steamer

Tacoma Lumber Sales, Los Angeles, has bought the steamer Cornelia, a 223-f.oot ship, and it will be used to carry lumber from the Pacific Northwest to California. This steamer formerly operated in the coastwise lumber trade as the John C. Kirkpatrick.

HEMMINGS.WOODWARD

E. W. Hemmings, Los Angeles, and Mrs. Edith Woodward of Ventura, were married on April 5 at Las Vegas, Nevada. Mr. Hemmings represents the Kesterson Lumber Corporation of Klamath Falls, Ore., and is widely known in Southern California lumber circles. He also celebrated his birthday on April 5.