You Can't Sell Dollars at a Discount

You really can't. It's been tried.

Years ago to prove his theory that it couldn't be done, some philosopher stood on the corner of Broadway and Forty-second Street in New York, with a hat-full of perfectly good new silver dollars that he had just gotten from a bank, and offered them for sale to everyone who passed, at seventy-five cents apiece.

Not only did he fail to sell any, but he got arrested by the police for hking. And eYery coin he was offering for sale was a good silver coin, bearing Uncle Sam's signature, full werght and honest money.

It goes to show that the public is suspicious of the man who cutg a price on an article of bona fide value. Ever think of that? Mr. Consurner is naturally suspicious of the man who is offering at a big discount an article that normally pretends to a higher standard, of values.

It has been proved in the case of the whole aale lumber market irurumerable times in the last generation. Ask a good price for lumber, and the trade pays,it freely. Start a price cut' ting campaign on.tha! same lumber, and the traiie hunts -cover and won't touch it at any price on a down grade market. But once it Itartg up again, they ruh in to buY.

The same old surpicion of the value of price slashed artides manifested by the Broadway trafic who refused th" goqd ailver dollars.

And in the retail lumber business the same thing ir frequently proven. Let the lumber dealers in a town or district get out tihe long price cutting knives and go after one another, and the trade-like innocent bystanders-seek cover and seek it in a h.ttry. The average eonsumer instinctively knows that if lumber was one price last week, and a lower price this week, there was something wrong with the price THEN, or there is something wrong with it NOW. And they manifest their suspicions by holding aloof.

You can't create business by cutting prices. The lumber dealer ought to realize this better than anyone else, by simply judgittg others by himEelf. There is no trade on earth that so steadfastly reftrses to buy on a falling market as the retail lumber trade. A cut price scareE hirn. A s€cond reduction ma,kes him hunt cover.

What then must hp think the effect of a price cutting war wilt be on thg other humanr like himself, who see HIM and his competitors doing the same thittg.

Tf,e public likec an honest price, and a stable price. - If the price taker eeveral drops, he Lnows it must have been a crooked price in the firat place, ild a price war edabliches in the mind[ of people the conviction that there ir a lot of bunk in the retail lumber burinegs.

He knows you can't discount dollars and sell them.

And you cantt discount honest pricde of lumber or anything else, and do anything but harm.

George Burnett A San Francisco Visitor

George Burnett, San Joaquin Valley lumberman and manager of the Burnett Lumber Co. at Tulare, was a recent San Francisco visitor, where he spent a few days looking over lumber conditions and calling on the trade. He reports that conditiols in his district are satisfactory, with future lumber conditions looking promising.

MISS LUCY MEANS BRIDE OF RICHARD G. Hrscox

Announcement has been made of the marriage of Miss Lucy Means to Richard G. Hiscox on April 28. Miss Means made her home at Hillsborough, where she was very popu- lar in the young set of the Peninsula. Richard G.-llisiox is the son of Richard A. Hiscox, and is associated with the Western States Lumber Co. of San Francisco. The newlvweds left for Southern California on their honeymoon, afid will visit Los Angeles, Riverside, San Diego and other points of interest.

R H. HAMMATT RETURNS FROM EASTERN TRIP

Richard H. Hammatt, secretary-manager of the California Redwood Association, was bick at his desk on May 10 after spending the past month in the east. His first stop was at Chicago, where he attended the meeting of the National Lumber Manufacturers' Association. Hq then proceeded to New York for a few days, thence to Boston, where he met his mother and father, with whom he spent several days at their home on Cape Cod. On his return west, he made stops at Washington and New Orleans where he attended to business matters.

Chico Building Permits Show Increase

Building permits issued during the year 1925 aggregated a total ol $89,267. During the first four montha of.1926, building permits having a total value of $120,555 have been issued, as compared to a total of $89,330 for the corresponding period during the first four months in 1925.

101 Cars Of Logs Loaded In One Day

What is declared to be the biggest day's logging in the history of California was recently recorded atthe-Central Camp _of thl Syryt Pine Lumber Company when they yarded and loaded 101 cars in one day.

Howard Thompson Makes Change

Mr. Howard Thompson, for several years past General Manager of the Fr99t- Hardwood Company ai San Diego, has just announced his retirement from that position aid his intention of entering business for himself.Afler a vacation trip to the Yosemite Mr. Thompson will announce his plans definitely.

The 1926 Edition of ABBEY'S REGISTER AND YEAR BOOK of thc

Weatern

Lumber Industry Is Now Ready

Frggcl and B.ttrr ttrn cvcr, 360 gngcr covcrlng wery branch of thc Lossins and Lubef Indu3try !n W$h., Or, ed., I&., Mont., Arlz., Ncv., N. M*. Wyo., B. C. ud Alerkat'f iil{th+1*i$;E'#'*A*'H'3..si"Jr."l.[qry f,tl[' abhgtGr, Dor. atl( ff--you vtsh lnforurdon of both- large md lmall- operatlonr, ordcr ibt v" Rcg:irtqf. It llrtr epproximtJly twlcc a" ;rrit-;-;i ;th; Dootr covding ttre lrDc terrltory.

Bound in blue cloth, Price 3.5O

THE INDUSTRIA,L SERVICE CO.

. ?fr Aldcr St., Portbud, Orc.