The California Lumber Merchant - May 1926

Detail of Miller Steering Gear

Note the strength of all parts. Designed to give continuous service. For the Millerts function is to save time. And we have built every part ttoversized".

Created 'by practical lumbermen to serve their own needs, the Miller has a record of minimum "time out" for repairs.

Write for specifications. ,

Manufacturcr:

Quallty all

Throughl

Dictributorr:

CALIFORNIA PANEL & VENEER CO.

Los Angeles and

N. B. MARIS PANEL co.

' San Francisco

HARDWOOD DOOR PAI{F.IS, DESK TOPS, TABLE TOPS, '

RADIO CABINET ..PANEIS, ETC.

You cantt beat it

B,ry Panels as you I neeo tnemfrom local stocks

OUR ADVERTISERS

Subrcription Pricc, $2110 per YGrr

Single Copicq 25 ccatr cech.

How Lumber Looks

There has been mo're lumber rold south of the Tehachapi, in the past two weekr than has been sold in any other two wcekr in this year, according to all reports.

Thfu is a plearant indication and should herald a better balence of May and entire month of June, for the wholerale man, who har not been rclling as rnuch lurnber as he would have liked to.

It can truthfully be said that the retailer is payittg a better price than prevailed two weeks and thirty dayr ago, not yet entirely in line with the mills' idear, but slightly higher in dl items except lath and they are rtill wild.

All the above is in regard to the Southern part of tte rtate. The yards are doing a nice burinecs, with no excep- tions. In San Diego, San Bernardino, Santa Barbaran Lor Angeler, and otter disrrics, a ratiafactory amount of new building fu starting and is in immediate procpect to give the lumbennan a good vohme, probably all through the surnmer.

Late advice from the Bay Dirhict reveals the following: Douglas Fir (cargo)Conditions in the San Francirco market rhows very little change. A good wolume of lwnber is moving by cargo. The dernand continues fair with prices to the trade rernaining about the rarne. Dealers report thet prices are still off.

(RaiD-The gen€rd demand in Northern Califorrria is fair. The Sacramento and Bakersfield Districts are fairly ac{ive, with Fremo rhowing some irnprovernent and the market there lookr more promising than it har for the past couple of yeara The dernand in Stockton has slowed up.

In San Francirco, the carpenterr' rtrike ia etill on and dre rtrike rituation has slowed up both the cargo and rail dernand to some extent. Building permits in San Francisco for tbe mont[ of April aggregated a total of $7,299,451, which b the largert month on record. The total permits for the ea,me momth in 1925 were $6,1021731.

California White and Sugar Pine-The California White Pine dernand continues fair. The Sugar Pine rrnrket is astive. Pricer remain firm. With weather conditions now becoming rnore favorable in the eart, the pine lealenr are looking for the eastern marketr to show much improvernent.

Redwood-The Redwood market chows practically no change. The demand continues fair with prices remaining firm.

Here ir an opinion from Portland:

"The general outlook precentr ruch a conrtantly rhiftlrS front that it is practicalty lmporeible to arrive at any conclurion ar to what tte futrre holds.

tOn tte dircouraging side ir to be found tte recent re ductiotr in cargo freiiht-rates to the Atlantic coart whicrh has fruther dernor-dized that merket and deferred tte day when buying will be done on a nornral mill rhipment -b-i* The exiecive annount of lumben on hand at the Cdifornia cargo marketr deo placeo that field in the disappointnent colurn. Conditions in california are hard to figrre out becarne tte rnurually fine crop outlook tfiere should be enorryh to- w-q1rant a h""ry conrumption of lunben and it will probably come, but like the Atlantic coast market that ia alro a quec' tion. - The export dernand might be pLaced in the neutrd cohunn, as it is draggntg along betrrind the domestic rmrtets.

"On'tfie brigbt riiile, the car material market ir by far the bed and the volunre of select common is still helping to bolrter up the rail cutting business and the prorpectr ar-e' with the rnills well sold up on select comltx)n that thir gfade will rernain firm rmtil Julv or Augrrst, even if only a limit€d arnormt of new orders develop in the meantirne. Next to car material comes the demand for yard stock from the Middle Weat. According to all reports weather in much of rihat tenitory has been such that building has been slow in getting under way and has only recently been taking a-ncrrnal spdng voltrme. A nurnber of concerrrs in Oregon and Wash' l"gto" have reported an increased volume of yard-orderr coming in duing the last week and there ig reaton to believe that tf,e MiddlJWest retail yards will buy in good volrrne during May apd Jrme with a etrong posribility that t{rere mighi be an increase rufficient to give ttre pricer more rtrength.tt

A. J. RUSSELL VISTTS SOUTH

On his way to attend the annual meeting of the Lumbermen's Club of Arizona, at Nogales, on May 14th and 15th, Mr. A. J. (Gus) Russell, of the Santa Fe Lumber Company, San Francisco, spent three days in Los Angeles, with his Southern California agent, Mr. Bruce L. Burlingame.

Mr. Russell is quite optimistic over the lumber prospects for the state and particularly in the Bay region

A successful man is one who saw an opportunity and grasped it. A GREAT man it one whoCREATED an opportunity, grasped it, and then started CREATING another.

THE DOUGLAS FIR TRADE

EXTENSION PROGRAM

finnocner'a of National Advertising and l1s"l"r Promotion that will givl the wodd a new conception of ltrfest Coast !7oods and Lumber Resources. The lisr of publications whose circulation toals five million and read by wenty million will be used continuously.

Supplementing this will be $ade exrension booklets which will put the uses of Douglas Fir before the lumber seller, the builder, the contractor, the engineer and the general public.

Suitable sales helps will be furnished the retail and wholesale lumber trade. Exhibits will be made in cooperation with

the lumber retailer and with local home building programs. Trained technical men will be put into the field to cooperate with the reailer, the architect and the re-manufacturer. These men will seek out new channels of trade, new marke6, new uses.

The basis of all this development work for Douglas Fir byWest Coasllumbermen is his tested faith in the future of his industry. He knows that the forests of trhe West Coast under modern methods of lumbering and forestry will be a permanent source of lumber supply for tfie entire country. The mills and rowns in this forest reglon have been built for permanence.

ffEvery lumber dea[er and lumber salesman should haye d cob"y of our bookletll ll "Doiglds Fir-Anerica\ Petmanent Lumber Suboly,".which iinti;"t foos abo"ill llthe great Douglas Firindustrynaabefore publishiL iiuillhelpyou sellkorelunber)l

Printers' Ink Discovers Modern Merchandising Among Lumbermen

By lack Dionne

Printers' Ink is the great national magazine covering advertising and selling-particularly publicity matters. Its weekly issues are devoted to reports on matters of interest to merchants and advertising people'the nation over.

Printers' Ink has just discovered, and given fine publicity to, the fact that some of the retail lumber men of the country are beginning to merchandise their materials.

Of course, the lumber journals have known that fact for a long time, but it is a good thing for those outside the lumber industry to discover it, for from time immemorial the lumber business has been held up to the gaze of the business world because of its utter lack of merchandising developmenl

A special writer for Printers' Ink has recently visited a line of Building Stores in the Minneapolis district that have gone strongly into the merchandising game, and he found their methods so interesting that he wrote a very live story on the subject.

He remarks that-"the lumber dealer, once perhaps the least efficient of all retailers, is now fast becoming a merchant," and goes on to tell in just what manner this firm he visited has taken up moderrl methods.

Such publicity is good for the retail lumber business. It is a medicine that the industry sorely needs. Throughout the country today can be found lumber merchants who have recognized the bigness of their business, their stewardship to the public, their possibilities for civic building and betterment when their business is properly appreciated. The public needs, desires, and approves such service. The building publio EVERYWHERE is entitled to modern building service. It makes for better building, more and better homes, better towns, and better citizenship.

The day of the wood yard is gone-yet thousands of wood yards hang on, depriving the public of better things, yet demanding a livelihood.

The right to live should depend entirely upon the service rendered-the fulfillment of obligations. The right of a dealer to exist in a town should depend on the sort of a deal that merchant gives that town The measure should be taken from the viewpoint of the consumer, and not of the dealer.

"Get up, get busy, or get out" is the business slogan in most other lines. It should be in the lumber businpss. The day of the wood yard man is gone. If all the American public could read the article referred to in Printe.rs' Ink, the public would be given to understand to what they are entitled in the way of building service, and the departure or enlivenment of the wood yard man, would be rapidly accelerated.

Wefding the chain of a truly natlonal lumber seryiee

McCormiick facilities,@ill embrace timbn, milkrsteamships and sales ofrnt-

t-fio SUCCEED as a marketer implies the ability to I know two things -,the source of supply and the placing of this source ofsupply atthesenrice of those who need it.

That is the solid foundation on which the new McC,ormick structure is being built. As a marketing and distributing organization, our volume has steadily increased. For thelast five yearis, we have averaged over four hundred million feet a yerrr.

Now the McCormick facilities include a most complete shipping service by Munson-McCormick, with weekly sailings from coast to coast.

Four big lumber mills, backed by one of the finest timber stands, are now being pushed to completion. At St. Helens, the Mdormick treating plant is equipped to treat 3010001000 feet of timber anntrally. For thirteen years, McCormick creosoted produas have set a standard with railroads and large users of ties, pili"g and timbers.

Thus the chain of a truly national lumber service is fast being welded. Ghas.

State Association Directors Meet At San Diego

The quarterly meeting of the California Retail Lumbermens Association's Board of Directors was held on May 5th, at San Diego.

Among the subjects of interest was the proposed national uniform mechanics lien law that is to be drafted by a committee appointed by Secretary Herbert Hoover some months ago. The association is not in favor of the proposed measure unless it is similar to the present mechanics lien on the statute books of this state. It was brought ou! that the California measure is excellent in every respect and that th.e proposed national lien law will have to be similar in all respects before the organization will indorse it.

The certificate plan, whereby the lumber dealer furnishing material for a new house issues a certificate showing the standard grade of all the material used and its construction.

Directors attending included F. N. Gibbs, Anaheim; William T. Davies, Pasadena; Paul M. P. Merner, Palo Alto; Charles P. Curran, Pomona; C. E. Bonestel, Ventura; A. D. White, Riverside; W..V. Whitson, Santa Ana; R. F. Wells, Turlock; J. F. Wright, Porterville; Paul Hallingby, Los Angeles; A. J. Stoner, Sawtelle; C. W. Pinkerioir, president, Whittier; Mrs. J. E. Fraser, secretary, San Francisco; E. W. King, Bakersfield; G. H. Hoff and H. L. Sullivan of San Diego. Guests included H. G. Larrick, Solana Beach; W. D. Hall, El Cajon; E. Steffensen, Fullerton and Fred Hamilton, F. J. Garland, Edward E. McCormick, Frank Lynch, Jerry Sullivan, and Emil Klicka, all of San Diego.

ROY E. HILLS RETURNS FROM EASTERN TRIP

Roy E. Hills, Wendling-Nathan Co., San Francisco, has returned to his desk again after spending the past month visiting the lumber trade of the east and making a survey-of lumbei conditions in the eastern markets. He went as far east as New York, visiting many of the larger lumber consuming centers while en route. He returned west over the southeln route, where he called on the trade in the southwestern states. In speaking of conditions in the eastern market, he states that they have had a very late spring which has retarded the deinand for lumber. However, he reports that the retail yards are now moving a good-volurne of-lumber, and that most of the eastern dealers predict that a large volume of West Coast lumber will be used during the summer months.

OWENS.PARKS OFFICIALS SAN FRANCISCO VISITORS

J. C. Owens, D. C. Rounds and R, tr. Melin of Los Angeies were San Francisco visitors during the first of the iveek on company business matters. They are all connected with the Ow-ens-Parks Lumber Co., the well known Los Angeles retail lumber concern.

, EAGLE LUMBER CO. NOW CUTTING 3OO,OOO FEET A DAY

Eagle Lumber Company started operating a night shift at its mills at Westimber, Oregon, May 1st, and is now cutting 300,0@ feet of lumber in 16 hours.

Recent irnprovements at the plant include the -enlarge- ment of the- planing mill and the installation o{ a new Archer burner, 70 leet in diameter.

The company has moved its offices from the Lumbermen's Building-to Suite 803-8 Yeon Building, Portland, Ore.

"Among all the private news services we haye learned to watch closely, as a source of hidden information on international affairs, none is more rewarding than the weekly letter published in Washington under the title of HuvreN EvrNTS."

-front. the Chistian Century

Human Events

A tr'tr"eekly t[nalysis for the American Citizen

Edited by Frtsx Monr,ry & Fnarvr C. Hawrcurr

I Please enter my subscription for six weeks and bill me for 91

I Please enter my subscription for one year and bill me for 910

I I am enclosing g-- (check or currency)

N atne ( Ptease Print)

Address, . .

'c '(l (N0.L0NIHSVA\ + pJ?l dldal ssaulsnq

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Advertised Goods Change Lumber "Yards" To Stores

Black Sheep Among Retailers Grasp New Idea and Make Up For Lost Time

By C. M. Harrison, in Printers' Ink

"Do you sell builders' hardware?" a Printers' Ink representative asked a hardware dealer in Northfield, Minn., durihg a recent visit to that town.

"No,". he replied, "we used to. but now the lumberman across the street sells it all."

Whv is that ?" ''wny rs tnatr

"Well, he getr gets out among the farmers and learns about the new buildings. About all we can do is to take care of care of the store here."

"Is there much building going on in this section?"

"Very little. In fact, I haven't heard of one new building during the last six weeks."

Going across the street to the lumber dealer, the Printers' fnk man repeated the question.

"Oh, yes," the lumberman replied, "building has been pretty good around here this winter. The weather hasn't been as cold as usual and this has helped. During the last two months we have sold material for fifteen buildings, including three houses. It is only yesterday that I sold a big barn bill."

'There is no inclination here to make any unfriendly comparison between the two dealers, or even to intimate that lumbermen are better merchants than hardware men. The exact opposite is the case in most instances. Go on down the Jefferson Highway a few miles into Faribault and you, can see a hardware store that seems to have all that part of the world licked in builders' supplies as well as in a lot of other things. It all depends upon the man and his ability and inclination to know his trade.

But the Northfield incident is brought out here to illustrate how the lumber dealer, once perhaps the least efficient of all retailers, is now fast becoming a merchant. This Northfield man is more than a dealer in lumber. He sells building materials, taking in a long list of items that never could be found in the old-time lumber yard. His establishment is really a building supply store.

The change has been wrought in his case and in plenty of others, iniluding the Interior Lumber Company of Minneapolis, largely by advertised goods. Advertisers have ii

opened up new markets for the lumberman and now have really an alluring opportunity in his further development. In the retail lumber trade there is a most promising outlet for many classifications of advertised merchandise. One reason, to quote again the remark of the Northfield hardware man, is that "the lumber dealer has time to go out among the farmers and the other trade." At least, he does' get out and herein is the difference. Talking with N. S. Coffin, president of the Interior Lumber Company, the writer got a vivid picture of how advertised commodities can be the nucleus of a progressive retail lumber merchandising policy that can multiply sales and net profits.

Prefers Advertised Items

"Whenever we possibly can do so," said Mr. Coffin, "we give an advertised item the preference. Sometimes it may not yield us as much profit on the individual sale, and then again it does. But in any event we obtain enough additional volume from the well-known merchandise to make many times the return that could be had from the other goods.

"We can get results from advertised merchandise because the selling is already largely done for us. If we will ally ourselves properly with the manufacturer's advertising efforts, we find that we have a huge advantage over competi.tors who, handling other classes of goods, have to do all the selling themselves. In other words, we have the start on them and can complete the sale-many sales, in factwhile they are building up the groundwork that they hope will result in business later. They get there eventually. Meanwhile the dealer with the advertised goods gets there many times and eventually leaves his competitors far behind.

"Among the many instances that would go to prove this statement, I now call to mind our experience with the'Red Top'fence posts made by the Red Top Steel Post Company of Chicago. This is an advertised item and has many advantages over the old-fashioned wood post. The cost is about the same, the post lasts forever practically, and a

(Continued on Page 12)

MASONIC TEMPLE BAY CIT Y, OREGON

Built entirely with Whitney LUMBER

Equipped entirely with Whitney FRAMES

Finished entirely with Whitney FINISH

FIR WILL NOT STAIN STUCCO

DIRECT MILL REPRESENTATIVES

16 Catif St., San Francisco

Mn A. O. Nbbon' 330 Central Bldg., Los Angeles TUcker 3512 THE

Goriboldi, Oregon

CARGO SALES AGENTS

W. R. CHAMBERLTN & CO. Matson Bldg., 215 Mar'ket St., San Francisco 266 New Chamber of Commercc Building, Los Angetes MAin 476,4

Mr. B. W. Shiplcy,

Mi. Gco; 1\f. Gorrnrq 4n4 G St. Sacramento

(Continued from Page 10.)

farmer can place a hundred of them in the time it would take him to dig holes and set in position ten or fifteen wooden posts.

"These 'Red Top' posts are stocked in all our yards-or stores as we prefer to call them. One of our branch managers sold something like 1900 of the posts one year and thought he was doing a pretty good business. But he was not selling the goods at all. He was merely supplying them to people as they called for them, the demand being created entirely by the manufacturer's general advertising. We finally succeded in waking this man up so he got something of an idea of the potential asset we had in this item, advertised as it was. He sent out to his trade advertising matter suppligd by the manufacturer. He and his men talked Red Tob posts to the farmers when they came in. Briefly stated, he added some constructive individual selling effort to the general campaign carried on by the manufacturer. The Eventual result was that instead of selling a few hundred of the posts in a year, his sales last year exceeded 80,000.

"How far would our efforts have taken us if we had been selling an unknown post even though it might have had equal-merit? Presumably we would have got a fair amount oftrusiness, enough, at least, to pay us a reasonable profit onlthe time and effort we put in' But, judging from our ex-

The Quality Arrgle

'lThere is anolher feature to trade-marked advertised items among building essentials that I think manufacturers lay too little pressure upon. This is that the article necessarily has quality. If it were otherwise, the maker would hesitate to place his name upon it. He has too much to lose. The reason the branch manager I have just mentioned did not proceed more energetically in the selling of Red Top posts was that he did not have a real appreciation of the value of the goods and what they mean to the farmer. Somebody had neglected to sell him on that fact.

"In this particu.lar instance, here at headquarters where the buying for that yard is done. we supplied the motive power which resulted in the pleasing sales total. Operators of a chain of retail lumber establishments such as ours, of course, can and do pass along to their branch managefs a knowledge of, and belief in, the goods they sell. But how about the independent dealer who has no big buyer over him ? Unless he is properly sold on the goods as well as on the advertising, he has nobody to set him right, as our man had, and much business is lost as a result. This I believe is something for manufacturers to think about."

The Interior Lumber Company, Mr. Coffin further explained, has made trade-marked merchandise in buifding essentials the central feature of a merchandising : plan whereby it operates a chain of twenty or so building material stores. These, located in the Dakotas, Iowa, Wisconsin and Minnesota, are conducted and controlled in detail ,from the company's headquarters in Minneapolis. They ,nre standardizi:d down to a fine point that makes one think of the Woolworth variety stores or the A. & P. grocery stores.

periences in other items, we would not have sold more than one:tenth-if that manv indeed-of the unknown or unnamed post.

Quar. Sawn Fig. Gum 2 Sides

Quar. Sawn White Oak 2 Sides

Quar. Sawn White Oak & O. P.

Quar. Sawn White Oak & Gum

Office buildings, u'arehouses and lumber sheds of all ,the establishments are identical in form and layout, although some necessarily are larger than others. Lumber piles are arranged in the same sequence in all the yards. All other

(Continued on Page 15)

Striped African Mahogany

Philippine Mahogany

Black Walnut 2 Sides

Oregon Pine 2 Sides

Along with other Southern California institutions of sound reputation, we are proud of our enviable status in the trade.

Dealers learn to rely on our statements as to price, quality, delivery, etc.

Yellow Douglas FIR

Southern Yellorv PINE

Trees of UniJorfiL Cornpa,ct Texture

"Yellow Fir and Yellow Pine trees of uniform, compact texture, coupled with modern producing facilitieg and advanccd manufacturing practice, enable ug to ineure-

| -Correct Standard Sizcs dry in 2" and under all of l which ig kiln dricd and worked aftcr reaeoning-

4^

L'- vorrect Sradea-

't i8 houre dicpatch of any cizc and lcngth (to 42')

J-- ir, fi, timbeis-

4-- Cloee Grain Clearc

SANTA FE LUilEER GOilPANT

(4. J. "Grul'Rsrrctl)

Dirtributon in Celifornie and Aiizonr

CENTRAL COAL & COKE COTUPANY (Orcfo!'An.ricrl Lunbrr Coo VonolL, Oro)

Gomrel OEcl 3o. Crllf. OGco San Fnncfuco, Crtf. lar Angclcr, C,rlif. Su G|dr Bldl' tl? Prolic Elcctrlo Bldr. lf Crllforab glr..t Bnrcc L. Burlilguo, A3mt

s3guddcn serrilcert

CENTRAL COAL & COKE CO.' Gcncrd O6ccl, Kenrer Cily' Mo

. Rcprcrcntcd In All Principd Gittcr MINERS OF COAL

(Continued from Page 12)

merchandise is similarly located and displayed; there must be no deviation anywhere.

The system has been worked down to a point where the company even goes so far as to dictate what shall be hung on the walls of the office. For example, there must be only one calendar.

The branch manager's entire job is selling. He does not even have to keep books. \Mhenever he makes a charge sale he sends a charge slip to Minneapolis in his mail that night. The entire system is elaborate but he has no part in the work or grief that the system may entail.

Selling being his job, therefore, the company does its best to see that he is thoroughly acquainted with the "why" of national advertising. The idea is to inspire him with a vision of what can be accomplished in a selling way if the advertised goods are given an unhampered opportunity. To keep this vision unimpaired, the company has a traveling sales manager, A. B. May. He has a desk in a spare corner at the Minneapolis office but seldom sees it, much less opens it. He goes from store to store, devoting as much time to each -a day, a week or a month-as may be necessary to keep the selling going along at full speed. He interprets to each branch manager the national advertising policy of each line of trade-marked goods in stock, passing along the ideas he learned from the manufacturer.

In each of the company's offices there is space for the exclusive use of customers. This is arranged on a standardized plan which is the same throughout the chain.

There is a long table at which customers may sit while awaiting attention from a salesman or in doing any writing or figuring. On the table are plan books covering various styles of buildings.

On the wall of the customers' room is a huge bulletin board arranged in squares of uniform size grouped around a large sciuare in the center. The center square is taken up with a current advertising presentation of the company. In each of the smaller ones is an advertising message from a manufacturer whose goods the company carries in stock.

Under the bulletin board is a series of good-size pigeon holes. Each contains a supply of printed matter explaining some of lhe advertising items set forth on the bulletin board above.

In the assortment are booklets, circulars, folders, leaflets and other attractively printed matter setting forth the merits of the advertised goods. The company's imprint is on all. Customers are encouraged to take the printed matter away with them and this is the widespread practice.

Enclosuree Go With All Letters

Out of the same class of material is sent frequent mailihgs to the company's prospects and cqstomers. A large supply for this purpose with the imprint of the individual Store is kept at headquarters in Minneapolis. Never does a letter go out from headquarters to one of the local custdmers that does not contain an enclosure telling about, some advertised trade-marked article that the company has' in stock.

Direct mail efforts to get ndw customers are conducted at intervals. These are made up mainly of material supplied by manufacturers. The effort is not so much to sell the new prospect the establishment as a whole as it is to get him interested in some particular ilem of merchandise. When he buys this, or appears at the store to inquire about it, the selling process designed to cause him to be interested in the main stock then can begin.

Arc Crusffng FIRE

IWhen your plant lies in ruins under the Foot of Fire, the first necessity is gooil insurance in ailequale amounl to rebuild and restore.

The second consideration is the cost.

Lumber Mutual Policies provide a rcal fire prevention service to help you keep fire out, with r*ources and a reputation for prompt settlement when losscs occur. Through tho dividends, which return from 30/o to 45/o of the original premium paid, the insurance is actually furnirhed at absolutc ctict.

You can't afford to take chances on quality protcctionbut it ir wicdom to savc oD cosb when quality is assurod.

Write nny of lhese companie lor special folder, "The Crushing Fool of Fire,'i anil for furlher informalion aboul the ailva* laga for you in l-umba Mutual lwurqrct,.

LUTVIBER, MuruALs

Northwestern Mutual Firc Arsociation of Seatdc, Wash

Indiana Lumbcrmcnc Mutual Inrurance Co,, of Indianapolic, Ind.

The Lumber Mutual Fire Ingurance Co., of Bocton, Ma$.

l.umbermcnc'Mutual Insurance Co. of Mansfield, Ohio

Pennsylvania Lumbermens Mutual Fire Insurance Co. of Philadelphia, Pa-

Central Manufacturers Mrutual Incurancc Co., of Van Wcrt, Ohio.

Jim Chase Goes With Little River

J. $r,I. (Jimmie) Chase,: tor ttr{fst year with W: R. Charnberlin & Company, in Losgngpfes, has left his-Southern California haunt#to malge;laisofiome 7t Arcata, where he wil,l open and manage . r.t*i i*A $f the'Little River Redwod4Company. . "'/

Jim efuse is one of the best'.lcnoftnyand best liEed of California's lumQermen. Hi. hagl breetr in the stdte for about ten years, and"ha,s a wide iarrfe of experienc€ in the game: Prioi to.his conne6tion with Chamberliri' he was Salep Manager fclr the Woodhead Lumber Company at Los Angi:les.

The yard that he will open for the Little River Redwood Company is a new ventuie with this institution, being their first retail establishment.

Arcata is but a few miles North of Eureka, on the coast, and is a hustligg town of about four thousand people with but one other yard. The new plant will be open in about sixtydays. i , i .,, ,i

Jimmie says that his yald wi;ll$be b reafif'Mr. Pep" outfit.

He is building d modern offi,ce building, tntirely of Redwood, and will have extensive show rooms for the display of built-in features and other materials.

McCLOUD LUMBER CO. CAMP SETS CLOCK UP

All timepieces in McCloud and logging camps of the McCloud River Lumber Co. were moved one hour ahead on Monday, May 3. The light saving plan will be in force until fall. No other Siskiyou county camps have installed the daylight saving plan.

ARTHUR EDGECUMBE VISITS SAN FRANCISCO

Arthur Edgecumbe, well known British Columbia shingle manufacturer, and a member of the Edgecumbe-Newham shingle interests with operations at Vancouver, B. C., was visiting in San Francisco around the first of the month looking over the shingle market in California. While in the Bay District, he was the guest of A. J. Russell of the Santa Fe Lumber Co. Mr. Edgecumbe left for Minneapolis to attend the Stained Shingle Convention, after which he will make a tour of the large shingle consuming centers of the east.

San Francisco Building Permits for April Smash Records; fi7,299,451 / in Construction Planned

Building permits issued by the city of San Francisco during the month of April amounted to $7,299,451, which is the greatest month on record and brings the total in permits issued so far this year up to $21,109,- 184. This compares with $6,102,731 for April of last year and $18,508,806 for the first four months of, 1925. According to the figures as compiled by the Chief Building Inspector, the total number of permits issued last month was 981. These were divided as follows:

Mitred Corners

That "Sta\r Pul"

-lell your customers how to secufe them-by building well with

Redouoodsiding

A tight, trim job; corners snug and close-fitting after years of service. Thatts one satisfactory result of buitding well with Redwood. Says Eli J. Blanchard, Stockton, California, owner of a home finished with 3/x8r, clear Colonial siding-

sendfor

tt none of the corner joints have opened and there are no splits. I know of no other wood that would have stood up so well under similar conditions.t, All of the corners on Mr. Blanchard's house are mitred, with no patent or wooden corner plates. His statement helped Henry Hink, Dolbeer and Carson Lumber Company, win a prize in the recent Redwood sales contest.

Profit by this quality of Redwood. In this and other amazing attributes Redwood ranks first by government test among other Pacific Coast building woods.

Talk Redwood this year. Send today for a fresh supply of "Redwood l{ome Plans by California Architects.tt

Use

Put the Fleadlight on in Front !

By Wilson Compton, Secretary-Manager, before National Manufacturers Association, at Chicago

The atmosphere of a declining industry has been allowed in recent years to penetrate the lumber business. For this fact the industry itself is not without fault. It is also sufrering the consequences. The consequenccs are not difficult to see,-loss of markets, waste of resources and decline of profits. No industry has ever made progtess by going backwardl

This atmosphere of expected decline has of course impressed the mind of the lumber consumer, It has been fanned by well-meaning conservationists, in cxaggerated fear of a "timber famine," exploited by audacious competitois seeking profitable markets for "substitutes;" and aggravated by the industrial "cannibalism" which has reccntly characterized the competition between species of lumber in common markets.

The most conspicuous result of this process has been to turn over to other materials, many of the choicest lumber markets, while thousands of competitors in the lumber industry have been- quarrelitrg f,or a share of the constantly declining remainder. The increase in the usc of "substitutes" for lumber has in the last sixteen years absorbed the market for an aggregate ol 232 billion fect.

Much of this substltuti-on is cconomically sound and therefore will be,-or at lcast should be,-lasting. But much of it also has been built upon the shifting sands of misreprcsentation and of -exaggcrated claims-of superiority supportcd not by facts but- by high-pressure salesmanship. Heretofore it has not bccn aggressively- contested.by thc lumber industry which has nevertheless been its principal victirn. But it is unsound and vulncrable; and it ofrers to a concerted lumbcr tradc extension movement its most promising opportunity.

The lumber industry-both regionally and nationally-is now taking a lcaf out of the book of its most enterprising comBetitors, in orgafrzing a concerted trade extension movement w-hich will use, to-maintain and extcnd its markets, thc same mcrchandising weapons which its competitors arb using to takc them awa,y.

For several years supply and demand, in the lumber industry, have bccn notorioully out -of balance. Its present potential producing caoacity is materially in excess of thc present lumber consumption. Alieadi immoderati and constantly increasing taxes are driving

MAT{Y LUMBER DEALERS ARE SF.T IING

BALSAM WOOI

WHY NOT YOU?

DEALERS FULLY PROTECTED

For earc of applicetion BALSAM WOOL cxccllr all ir' ruleton now on thc rnerLct.

LIGHT IN WEIGHT

EASY TO LIFT AND HANDLE STANDARD WIDTHS-NO WASTE FLEXIBLE_FITS ALL CORNERS CUTS LIKE PAPER DOES NOT SIFT OR LITTER

CLEAN AND SANITARY NO POISONOUS ANTMAL MATTER

"The Wood Ineulation Worth Its Weight in Wool"

Specify BALSAM WOOL for Labor Saaing

great quantities of standing timber into thc saw. The conversion of t-imber- is accelerated by -the increasing fire hazards and capital carrying charges.

Ability to adjust supply to demand is of course necessary to-thc stability and piofitabliirels of any industry. That,- hovcvcr, il e characieristic which the lumber industry, as a whole, has not yet acquired. But a confirmed policy of balancing the equation-by meiely reducing the supply, as distinguished from a concerted cffort to inirease thJ demanil id a sheer surrender to competitorE. No battle was ever won by rear-guard actiont

What the lumber iniustrv needs is a FORWARD LOOK. This cannot be accomplished by merely looking backward. -The past ha^r no present value-except to enable the future to profit by its expcrience.

Facts, leadership and persevcrance,-when an- industly has them, -arc iti most valuablc iossessions; and when it has not, its moot costly deficiency. There-is no short-cut, no Alladin'e lamp, no mcre sleight-of-hand, that will convctt adversity into prospcrit% retrcat into procress. and loss into profit.

gul ttr]at is-no cause for discouragemcnt. Rather, is it reason for detcrmination to go forward with those things which necd to bc donc, so that the condition of prosperity' progress and profit, whcn it is achieved shall be lasting.

May I, to convert this thought-into terms of spe-cific.and tangiblc accomplishment. suggest a prlctical and forward-looking protram' acainsi which mav-fiom time to time be measured the indusfi/r pErformance. I sirbmit it as a catalogue of thc unfinished businc€s of thc lumber industry. In some items much progress has already becn made; in others; littte. But substantial accomplishmcnt in all of thcm, howcvsr tedious it may be, is, I believe, nccessary if the industry is to have permanentlf'thAif."ir*"ta" to prospcr:

1. Financial strength and flcxibility of production suftcient to maintain a reaionable balance bctween lumber supply and lumber demand. Adherence to standard sizes and standard grades in stock lumber items; and certification by appropriate branding. Precision in manufacture: uniformity in gradingl and morc complete seasoning and refinemcnt at points of original fililltl' facture.

DISTRIBUTION

4. Accurate knowledge of current changcs in lumbcr productior\ stocks, demand, and consumption.

5. Divcrsified salee organization. CONSUMPTION

6. Rcsearch in lumber qualities, eosts and uses.

7. Extcnsion of lumber tradc and diveraified uses for wood. CONSERVATION

8. Relicf of standing timber from discriminatory and immodcratc annual taxcs.

9. Efiective forest fire protection and cconomy in timbcr utitization

10. Consolidation of timber land ownership and thc managcme[t of forest lands with view ultimately to continuous operation; On each of thesc a sermon could be prcachcd. Each too, can bc a sermon in itsclf. Thc facts may speak for themselves. If thcae things are done the opportunities for greatest profit in thc lumbcr business arc not in the past but in the future.

"Let IJs Put the Limber Induslry's Heaillight on in Fronl."

WHITE PINE

DOUGLAI' SUGAR PINE FTR

Northwest Lumbermen Observe Forest Week

The West Coast Lumber Trade Extension Bureau, recently organized to convince both lumber dealers and the public of the worth <lf America's permanent lumber supply on the west coast, took an active part in helping to circulate the real facts concerning the value of the forests and lumber industry during Arierican Forest Week. Many prominent lumbermen of the west coast addressed civic clubs and other public gatherings. In some of the cities the lumbermen offered prizes to the public school children for the best essays on the importance of the lumber industry to the community.

Henry Schott, director of the Bureau, gave four speeches during the week, emphasizing the fact that the Pacific northwest has not realized the value and future of its greatest industry-lumber. Mr. Schott spoke on Monday before the Portland Chamber of Commerce and gave a radio talk over the station of the Portland Oregonian. On Wednesday he appeared before the Tacoma Lumbermen's Club, where a large number of architects and contractors were guests, and on Friday noon before the regular membership meeting of the Seattle Chamber of Commerce.

Merrrbers of the U. S. Forest Service and the College of Forestry at the University of Washington gave a number of speeches before a great number of audiences, asking their co-operation especially in the matter of fire prevention.

"Natural Beautj of Woods Exceeds All Imitations"

Addressing a group of wood millwork men at Memphis, Charles C. Pfeil, architect, said in part:

"I am more interested in the craftsmanship of woods than of any of the other materials that we as architects use to express our conceptions and add the necessary refinements. What material is more closely associated with human lives than wood ? You can all probably recall some tree or trees at your old homes that since boyhood have been almost as dear to you as a relative. They have grown up with you, developed from practically the same sustenance that you have. They have taken their food from the soil, the same as you; their water from the rains, and breathed the same air as you. They have done more for you than you have for them. They have sheltered and protected you from the burning rays of the sun and furnished fuel for the fires that kept you warm in winter and sheltered you from the rains and storms- They have added much to your lives by their fragrance which purifies the air you breathe. They have done more than their part in adding beauty to the landscape.

"What is more fascinating than roaming around in the woods enjoying the close association with the trees, and the undergrowth which they provide for the finishing touches of the pictures. Trees are so closely associated with human life one could almost tjelieve they have souls.

"The uses of wood in construction and for many thousands of other purposes are not what occupy our attention today."

Indestructible Redwood

And Dirtributcd By

We have prepared a folder on "Why you ehould use Redwood in Your Flome" containing a reprint of the article "lndeetructible Redwood" which appeared in the May | 9th issue of Literary Digest, together with sample pages and description of our booklet "Redwood Home Plans." A supply of these folders for free distribution will be gladly sent you on request. Write for them.

Wrtch torthc Fourth Atrnlvf$ty ]{um. bcr, ,uly Flrst lt wlll to eood.

ThcLargestMan*facturers and Distibttors of Califonfu Rctloooil Mambe* Califonh Rciluood Assriarin

Anothetr lForward Step Xn Long"Be[[ Servi.ce

-sheeds up rush shipments and rush in4rllries W fue ilays by ilirect wire to West Cocst plants

-. @PEEDING up rush shipments

\g) of Douglas Fir and California White Pine by an average of five days is one result of the installatioir of a private printer.telegraph service between the Long-Bell general oftces atKansas City, and its plants at Longview, \Uash., and Weed, Calif. It is said to be the longest private wire of its kind in commercial usrapproximately 2,8@ miles long.

By means of this new service, thq Kansas City ofices can transmid orders immediately to these 1$7esq Coast plants at the rate of thirryJ five words a minute.

"The establishing of thrs private wire between Longview, Weed and Kansas City,"said R.A.Long, chairman of theboard,"is another step toward improving our s€rvice,linking as it does these offices, as though one, in the matter of communication. This is on uodertaking well in keeping with the Long.Bell policy of providing its customers with the best for the present, and of anticipating Itheir needs in the future."

The Long.Bell Lumber Company

R. A. Long Bldg. Kenn Cby, Mo. Lmhcrrncn Sirg 1875

TheseTrade.Marked Long,Bell Products:

Douglar Fir llmber and Timbera; Southern Pine Lunber and Timbers; Cr.eoaoted llmber, Tim. bera, Posts, Polea, Tiea, Guar&Rail Ports, Piling; SouthernHardwoodLum. ber and Tlmbers; Oak Flooring; CalifomiaWhite Plne Lumber; Saah and Doors; Box Shooks.

Pickering Interests Take New Name

Kansas City, Mo., May lst.-Pickering Lumber Company is the name by which all of the Pickering enterprises are to be known, effective immediately according to W. A. Pickering, President of the company.

"The company has been formed to consolidate into one concern the W. R. Pickering Lumber Company; Pickering Land and Timber Company and Standard Lumber Company with their subsidiaries." said Mr. Pickeririg, when seen at the company's general offices here today.

"Except for the substitution of one company in lieu of the several as operated heretofore, no change in the business and ownership has occurred."

The W. R. Pickering Lumber Company was organized by W. R. and W. A. Pickering, father and son respectively, in 1894, with a paid in capital of less than $6O,000. The first saw mill was established at Pickering, Louisiana, follrrwed later by others that were built in the neighboring southern pine region . In lX)7, the Pickering Land and Timber Company was formed to own and manufacture into lumber that body of pine timber which was the basis of the saw mill operation at Cravens, Louisiana-recently cut out.

Among the first of the prominent southern operators to look to the West as a field for enlarged operations, the Pickering Land and Timber Company in 1919 purchased a billion and a quarter feet of California White Pine timber located in the northern part of that state.

"This was our first western purchase and since it was made, we have added greatly to our holdings in that region by subsequent purchases," said Mr. Pickering.

In L9fr the stock of the Standard Lumber Company, a California corporation was acquired including eight million feet of California White and Sugar Pine timber in eastern California with large lumber and millwork operations at Sonora and Standard, California. Still further augmenting these hoidings, the West Side Lumber Company immedi-ately adjoining the Standard properties was purchased last year, increasing the Pickering holdings by more than a billion feet of White and Sugar Pine timber as well as a lumber manufacturing plant at Tttolumne, California.

The W. R. Pickering Lumber Company or,vns and operates fifty-one retail lumber yards in the states of Kansas,

Oklahoma and Texas. "The purpose of the consolidation is to put all the properties in one company and conduct the business in the name of one company," said Mr. Pickerirg. "This will greatly simplify the conduct of the business from every standpoint."

Pickering Lirmber Company, as a result of the consolidation, will have lumber manufacturing plants at Pickering, Louisiana; Ilaslam, Texas , and at Standard, Macdoel and Tuolumne, California. It will own upwards of 350 million feet of Southern yellow pine, three and one-half billion feet of California white and sugar pine, have a capacity of 1,@O,000 feet lumber a day and of 4O0,000 doors a year, It will have a capital and surplus of more than $2L,987,789.72.

Mr. Pickering said that the officers and directors of the new company will be the same as of the old except to the directors they are adding some of the officers of the organization. The officers will be W. R. Pickering, Chairman of the Board; .W. A. Pickering, President; T. M. Barham, Vice-President and Secretary; Walter Robison, VicePresident in charge of Sales; D. H. Steinmetz, Vice-President in charge of Western Operations; J. W. Deal, VicePresident in charge of Retail Department; Jesse Andrews, General Counsel ; P. M. Neyhart, Comptroller; and W. R. McKee, Auditor. The directors will be W. R. Pickering W. A. Pickering, T. M. Barham, Walter Robison, D. H. Steinmetz, J. W. Deal, Jesse Andrews, and Russell C. Pickering, Son of W. A. Pickering.

When asked whether the fact that so large a part of the Company's holdings were in the West would have any ef. fect upon the location of the Company's offices in this city. Mr. Pickering said: "Decidedly not. We think Kansas City is the logical place for the headquarters of a business such as ours which requires a large sales organization with representatives located in the principal consuming sections of the country directed from a central office. We are building on the corner of 1lth and Central Streets in this city a modern office building, in the construction of which we have taken a great deal of pride, which is to be a permanent home of the Company. It will cost approximately $400,000, will be ready for'occupancy about September 1st, this vear. and will be used exclusively for the offices of the Company."

YELLOW FIR

Vertical Gr?lr Flooring

Steppins " t' Finish

tt tt ShoP

Random Gr.?n Ceiling

Flooring " " Drop Siding " tt Shop

Mouldingp Caring Bare

fimberr

SITKA SPRUCE

Bevel Siding

Bungalow Siding

Finilh

Factory Lunber

Box Lumber

Ladder Stock

Drain Boardr

WESTERN HEMLOCK

Uppers

Our Lumber is not Cbeap, neither is our Quality or Serrrice

""T"'"off"li,."

511 Newhall Bldg., San Franciaco

C. D. JOHNSON LUMBER CO.

f330 N. W. Bank Bldg., Portland

A. G. Bartlett Bldg., Lor Angelec

National Meeting at Washin€,ton

Washington, Ap.. 27.-Recommendations covering simplified trade practices benefiting consumers, producers and distributors of lumber were adopted here today at the sixth general lumber conference held in the Department of Commerce.

More than 150 representatives of the national lumber industry, manufacturers, distributors, architects, engineers and other technical experts accepted recommendations dealing with suggested additions and amendments to the American Lumber Standards as submitted by the Central Committee on Lumber Standards. Tohn H. Kirbv of Houston, Texas, presided.

A more detailed technical study of the problem of the shipping weight and moisture content of lumber was voted after representatives of the engineers and railroads, the American Society of Mechanical Engineers, the architects and others had opposed a resolution by the Central Committee to the effect that it was not practicable or possible to guarantee any given moisture content or shipping weight at the point of shipment, at the point of delivery or at the point of consumption. This recommendation was amended and the matter referred to a sub-committee for further consideration.

A resolution of the Central Committee urging that everything possible be done to discourage the manufacture and sale of sub-standard lumber and to encourage the specifying and using of American standard lumber, was approved. Recommendations providing for several changes in the American standard widths of lumber, were also approved.

Adolph Pfund, secretary of the National Retail Lumber Dealers' Association, submitted an amendment dealing with length lumber which was adopted and which provided that marketing practice covering lengths of yard lumber shall permit buyers to secure specified lengths or specified assortments of lengths.

WE Offer WISCONSIN HARDWOODS

Either air dried or kiln dried.

Can be shipped in straight or mixed cars with "KORRECT-MAKE" Birch and Maple Flooring -the world's best.

The meeting is part of the simplified practice program of the Department of Commerce inaugurated by Secretary Hoover.

The National Committee on Wood Utilization appointed under the chairmanship of Secretary Hoover to bring about closer utilization of timber from the time it leaves the forest until it becomes the finished product, will meet tomorrou' morning at 10 o'clock in the Department of Commerce.

PIONEER ROOFING .PNOTOCIS WORLD'S LARGEST STORAGE RESERVOIR

With a capacity of 4,083,00O barrels and covering an area greater than two city blocks, the largest storage reservoir ever built has just been completed for the Pan American Petroleum Company at Lomita.

In order to protect the vast storagb the largest roof ever installed in the west was constructed by the Pioneer Paper Company of Los Angeles, to whom the contract wes awarded.

More than 2,000,000 board feet of lumber were used in erecting the roof, over which 918,000 square feet of composition roofing' were placed, four and one-half tons of nails and 900 gallons of plastic cement being required to seal down the roofing, according to officials of the Pioneer Paper Company.

So vast is the roof's expanse that three major league ball games could be played on it simultaneously with space remaining at each end for the erection of grandstands; or there would be seating space for 183,600 people if theater seats were arranged in rank along the roof.

The reservoir is lined with concrete to prevent seepage, being three inches thick at the top and four inches at the bottom, approximately 900O yards of this material being used.

ROTA,RYCUT PLYWOOD ot CALIFORNIA PINE

Turning out a sheet of wood, one-eighth inch thick and one hundred feet long, brings out qualities not found in the sawed products from the same kind of logs.

Grain patterns are developed by the circular path of the knife intersecting the growth rings. In CALIFORNIA PINES these are unusually beautiful because of their delicacy and infinite variety. The long sheet is clipped to widths to bring out the best in each piece, whether narrow door-stile or wide panel.

Glued up three or more plies the panel is stronger than any one piece of the same thickness could be. This principle is utilized in air-craft construction.

PAUL BUNYAN'S CALIFORNIA PINE PLYWOOD offers peculiar advantage. It does not check. It is very light in weight. Its naturally smooth zurface has no "fuzzy" grain, It offers an un excelled surface for enamels, paint or stain.

Manufactured and sold by

"Producers of Whtte Pine for Ooer Half a Centurg"

Balanced Rations

By R. A. Long

Most of us have heard the term "balanced rations" and associate it with poultry and stock raising, and also have heard it applied to the foods we eat. Again, most of us know the importance of balanced rations to the subjects just mentioned.

But, how many of us apply the principle of "balanced rations" to our mental and spiritual development or to the work we do each day? It is just as important in these things as it is in farming or in our eating.

Every structure we create, whether it be mental or physical, has its origin in thougftt and is directed by thought. First there is the basic thought and to it we add others until the finished structure is conceived; then we put it into efrect according to the plan we created first in our miqds.

I have seen m:rny magnificent structures created-both

McALLISTER MILL TO DOUBLE CUT

Joe McAllister, owner of the Bunnell Mill, located between Susanville and Westwood, is installing a new lighting plant. On May L7 they will put on a night shift and will have a total capacity of 70,000 per day for the two shifts. They are cutting a large percentage of box lumber.

mental and physical-and later I have seen them crumble into dust, all because the basic thought and very likely some of those that were added to it were unsound, urbalanced. To develop a sound Construction, every part must be sound and in balance, as well as the basic plan behind it. This holds true in religion, business and in every walk of life.

Another thing I want to emphasize is that you cannot cxceed the limits of any of the parts. In other words, the limit of your plan or construction is determined by the strength, truth, efrectiveness and whatnot of the weakest part. Perhaps I can make this clearer by quoting the following:

"If a watchmaker has 1,000 sets of works on hand, 1,500 dials and 2,000 cases, he can turn out only 1,00O complete watches.

E. P. IVORY ON EASTERN TRIP

Edward P. Ivory, Sugar Pine Sales Company, left for the east last week for an extended business trip. While in the east, he will visit the large sugar pine consuming centers on trade extension work. Mr. Ivory expects his eastern trip will extend over a period of four months.

Prul S. Fortcr

M. J. Byrocr Bcnj. B. Forter

Rapid turnover ' i the secret of a rsfne :ora successful lumber business

URNOVER is just as vital a matter in the lumber business as it is in any other form of merchandising. If you cany big stocks of more or less staple items, and even small stocks of the items seldom called for, you are defeating quick turnover and jeopardizing your business.

Many Southern California lumber merchants are doing a big and successful business by carrying the very minimum amount of stock. Then when a big order comes in they call on the Hammond reserve. That's good business-and the very slight difierence in the margin of profit is only a smallfraction of the gain in gross earnings due to rapid turnover.

We wiII be glad to talft it over with you at your convenience--and to futnish convincing figures as to the value of this method of speeding up turnover

Harnrnond Lumber Co. Main Ofrcea and Yards at 2O10 Sd. Atamede St. Branch Offices in Pfincipal Soulhem California Centers

Long-Bell Second Unit Starts

The Long-Bell Lumber Company on l\{ay 3 placed in operation the second unit of its plants at Longview, Wash. It has now without question the largest lumber manufacturing mill in the world, the two plants covering 73.3 acres under roof, and has a designed capacity of 700,000 feet per eight-hour shift.

Previous to opening the new unit the company employed a total of 2100 men, and the adrlitional unit accounted for 600 more. With consequent expansion the company is expected to have riearly 3000 men in its operations, including mill, docks and logging. The new unit will operate one sbift now.

The Long-Bell plants lie on the Washington shore of the Columbia River, 5O miles from the Pacific ocean. The-r are operated by an electrical power plant developing 18,000 kilowatts with waste as fuel, which is ample to drive not only the mill, but the logging operations 3O miles away, to light the town of Ryderwood, center of logging operations, and the city of Longview.

The new unit was designed to cut both fir and hemlock. Its capacity is 300,000 feet per eight-hour shift. The first unit was designed for 400,000 feet per eight-hour shift, but has so far exceeded that output that it has been producing approximately 1.000,000 feet on two eight-hour shifts.

The two plants lie roughly in the shape of a capital letter U with the power plant at the closed end. Only the timber docks and the ship docks are between it and the historic Columbia. All the buildings are painted gray outside and white inside. More than l00O barrels of fire resistant paint were used on the new unit.

The newly opened plant has l4-inch diameter shotgun feeds, Martin air dogs, and a huge deck saw 1O8 inches in diameter. Other equipment in the head mill includes: four 9-foot band mills, one 8-foot band resaw, one 48-inch gang, five edgers, three trimmers, one slasher and two lath machines. Equipment on the timber dock includes; two butting saws, one 24 by 3O-inch sizer and one 6 by ZGinch surfacer. All this equioment has individual motor controls. All live rolls, transfer ihains and lifts have remote controls. There are complete arrangements for separating stock going to timber dock. green chains and stackers.

The timber dock is located between the sawmill and the ship dock. Immediately adjoining the timber dock is a bridge craneway which joins, and is part of the craneway for the west fir unit. This craneway has been extended ll0O feet, and is used for loading lumber directly from the

(Continued on Page 30)

I-ong distance viezu of Long-Bell LumLter Company's manufacturing plant.s at Longaiew, tril'osh., taleen from across the Columbia Riuer, which is three-fourtlts of a mile utide there. Buildings at left ore those of first unit, in operation since JuIy,1921, and those at right are the second unit which began operation May 3. The tuto stacks rise in th,e center, showin': locatiort. of the 18,ffi0 hilowatt pozler l>lant.

Profit for the trrrrfter Merchant car s-N

It is a fact that the largest shippers of citrus fruits and vegetables are using MOISTITE car lining, but many are not taking advantage of this opportunity to increase their sales in the Eastern markets.

The fact that the Citrus fruit shippers of California are using this new car lining in the shipment of their fruits should be good testimony as to the value of MOISTITE as a liner for freight cars.

This waterproofed lining paper is of great value in keeping out the cold and moisture of winter and the heat of summer-thus perishable products arrive in the best of condition at the Eastern markets and bring top prices because spoilage is reduced to a minimum when this lining is used.

The lumber rnerchant who handles MOISTITE car lining has an exclusive selling talk about the merchandise that enables him to meet the competition of other linings and insulator papers.

Remember Mr. Lumber Dealer when you stock MOISTITE car lining you are backed with a practical merchandising and advertising campaign, including many effective dealer helps.

Write to the nearest division of Zellerbach Paper Cornpany for prices and furtiher information regarding MOISTITE car lining.

ZELLERBACH PAPER COMPANY

Exclusioe Pacific Coast Distributorc of MOISTITE Sheathing and Car Lining

San Francisco - Oaldand - Fresno- Sacramento

[.os Angeles - San Diego- Portland Seattle - Spokane Salt Lake City

Manufactured by NATIONAL PAPER PRODUCTS COMPANY Stockton, CaL

(Continued from Page 28)

of all grades, preparing it for piling and for transmission to the dry kilns, of which there are 28 of the Northwest blower type. They have automatic control to govern heat, humidity and moisture content.

The lumber from the dry kilns goes to three unstacker sheds, each 1228 feet long, where it is unstacked and sorted as to grades, width, length and thickness. It is then transferred to three storale sheds, each 1228 feet long, from rvhere it is later taken to the planing mill.

In the planer are various machines for making flooring, ceiling, finish, drop siding, molding, etc. Each machine is operated by electrrc motor under separate controls. From here the product is taken either to the dressed storage sheds or loading sheds.

It took more than 1O0 cars of logs daily to supply the first unit, and with the second in full operation the daily demand will approach 150 cars. These are extra large sized cars, too.

Logging and lumbering operations of the company at Longwiew are in charge of J. D. Tennant, vice president and manager of the Long-Bell Lumber Company, and R. F. Morse, general manager of the Longview division.

The Long-Bell company owns a vast tract of fir timber 30 miles north of Longview and has its own railroad from mill to timber. All logging operations are electrically operated.

timber dock to railroad cars, as well as for storing lumber from the green lumber and export sorter. The lumber from the green lumber and export sorter is placed by means of a monorail hoist onto a set of live rolls which delivers the lumber in under the bridge crane.

By means of the bridge crane the lumber is then stored in the craneway or passed directly to the Ross carriers to be taken to the waterfront.

Arrangements and process for handling the lumber in the mill are as follows:

The stackers are arranged to permit complete separation of widths, thickness and lengths of fir and hemlock lumber

R. A. Long, chairman of the board of directors, and M. B. Nelson, the president, came from Kansas City to see the new unit start operations.

A lumber dealer was very much amazed one afternoon 'r^'her-r a debtor stepped into his of;fice and anounced the fact that he wished to pay his bill. "You don't owe nie a cent," said the dealer. "Yes I do," insisted the debtor. "I've owed you $2.5O for five years or more." "I know you do," was the dealer's reply, "but you're not going to pay it now. I rvouldn't change my mind about you for $2.50!"

Novel Window Display

C. A. Campbell, manager for the King Lumber Company at Shafter, is responsible for a very novel and'interesting idea in a window display that he installed at their plant, and which was the cause of a great amount of interest from the prospects in his community.

The window was bordered with colored pictures of homes showing a wide variety. Then they had samples of many kinds of building materials, wall board, roofing paints, etc., and attractively arranged to make the display a real Home Owning boost. Plumbing fixtures, tile, electric fixtures and built in features played their part in the picture.

.._Mr. Campbell states that the idea proved a big success. "It has created considerable comment, not onl;r among those who received advertising in the window, but also with prospective home builders, as we have already received inquiries as to costs of some of the plans on display.

"On passing the window I counted as many as fourteen people at one time, looking with interest at th'e display and heard both men and women pick out their new home from the plans, debate whether or not to use plaster board, which kind of roofing to use, etc. We feel that the display has benefited us in many wavs."

J. R. HANIFY co.

Close-up view of section of Long-Bell Lumber Company's manufacturing plants at Longtiew, W ash, The building to the right in the foregrounil is the head miII of the seconil unit which began operations May 3. Buildings to the left anil in the bacftgrounil are those of the first unit which has been operating since JuIy, 1924.

.W,,%says

'"Bevel Siding is produced

in 4 grades"

"CALIFoRNIA l7hite and Sugar Pine Bevel Siding isproduced byresawing,on the bevel,lumbersurfaced on foursides. The resultins Droduct is 3/16 of an inch thick orithe thin edse and 7lt6 ofan inch on the thick ef,ge. \Tidths are usually 4, 1, and 6 inches, though stock up to 8 and Lo inches wide is manufacnr6d. This wider stock is, however, somewhat thicker than the other, and is known as 'Colonial Siding.'

"Beve! Siding is graded from the face side, The thicli edge is considered pan of the face. Defects on the thin edge are permitted if situated so that they will be covered.

'.'Four srades ate produced. The first and hishist is knosin as 'B and Bemer Sidinel This grade admits of three or four imall kn-ots, if well located, or a small pitch pocket, say L/8 in. x 2 in., that does not so throdeh. Two smaller ones, if a consiEerable di"stance apart,will also be admitted. Pieces may also have a smallamount of lightsmin, slight traces of pitch, or other minor defects, but no serious combination of thenr-r.

"The next qrade is 'C' Sidine. This sradeadmits oTtwo orthree soundknots, iot exceeding 1 inch in diameter, or more ofthem when they are smaller; also a small pitch pocket that does not show through-. Medium stain covering onethird ihe face, or a greater area of lighter stain.is admitted,but not in combination with other marked defects.

Cornes'in nEa.t compa.ct bund.les

"Defeccs requiring a cut notto exceed 4 inches are aflo*ed in high line pieces L2 feetlong and longer, but not more than 2o/o oFsuch piecis shall be permit ted in this gtade.r.

"The nert qrade is known as'D'sid' ine. and will ;-dmit season checks, pitch, de"fecdve mill work, and a num6er of small knots if well scattered over the faceof the piece, mediumstain covering the entire face-if not in combination with other defects-and pieces 12 feet or longer rflay havetwo dE{ects causing waste hot exceeding four inches each, provided the balance is of 'D' and tBetter' qualiry. In pieces 1o feet long or lonqer, requiring one cut' one of the remairiing piices riust be of 'C Select' or'Better'quality.

"The fotirth ind lowest grade is known as 'E' sidine. This grade admits stain, knots, pitch-pocketl, pitch and season checks'too seiious for D siding. Shipments may contain pieces showing seribuslv defectivd mill work or imperfect maiufacrure. It is a good graddfor cheap or temporary work.

" Cilifornia PineSiciing is a highly profitable itemfor the retail yard. It comes neatly tied in a compact bundle thatwill store away in a verv srirall space. The lenqths are good, run' nini lareelv'8 feet and lon[er,though bundles doin to 3 ieet may beincluded in a shipment. Twentv Der cent of lengths below 8 feet are permitiet. Mixed lenghsarenot tiedtogether in the same bundle..r."

€tert ltmber dealer shotld baoe oar book of gladiryA rtrla. If 1ot bat e not, utrite "(al " ?ine Jor a Jree copy.

California 'White and Sugar Pine Manufacfurers Association

668 CaIl Building San Francisco

,:tlkoprodacetofcAlrFoRNlA

'B'orrA 'Bettq' Siding ,c, Siding

Siding

Sidirig

Announcing Our

[H\ IpiL DAY nSR ffr'ts-

LY ST

Four years old on that day, we will mark the date with an Anniversary Numberr-Sigger and Better than ever before.

"The Lumber Thermometer"

Washington, May 10.-The May issue of the National Lumber Survey, published by the National Lumber Manufacturers Association, says:-

Marked increase in building contracts.

Construction costs slightly lower, and lumber production heavier.

Wages unchanged.

Building material prices decline one point.

Agricultural conditions less satisfactory than a month ago.

Farm Purchasing power unchanged.

Lumber exports slightly larger.

Lumber retail sales in reporting districts 36 per cent larger in March than in February.

Increased demand by wood consuming industries. ' Costs of lumber production generally lower.

Sash, doors and millwork industry generally good.

Full time or over-time operation prevailing in 72 pet cent of the reporting southern pine mills.

Lumber shipments from North Pacific Coast decline.

CentralCalifornia Club to Meet at the ,/ Cavaleras Big Trees

/ 'tne Central California Lumbermen's Club will hold their y'next meeting at the Calaveras Big Trees, Calaveras County, on May 15 and 16.

Members and guests from the Bay District and north of Stockton will assemble at Stockton on Friday evening, April 14. Those from Modesto and the south will assemble at Modesto on Friday evening, April 14. The two contingents will meet at Oakdale about 8:3O a.m. Saturday mornning, and will proceed to Jack Ass Hill, where is located Maik Twain's cabin, where a stop will be made for lunch. It is planned to arrive at the Big Trees about 4 p.m. Saturday afternoon. Saturday evening will be spent around the ca.mp fire listening to songs, stories and other entertaining features. The return trip will be made after lunch on Sunday.

The Committee of Arrangements in charge of the trip is Chas. G. Bird, Chairman; George Ground, R. F. Wells, Fred Holmes and H. C. Henry.

to Florida Southern California Picnic at Oran$,e

Box and crate industry report improved volume in New England, inactive in Buffalo,,fair in Memphis, I-ouisville b"*. Operations extend in New York, unsatisfactory in Far West.

Furniture industry spotted.

Lumber buying fbr automobile trade generally ac1ive..Railways buying liberally of car material in the Pacific Northwest.

Some lumber railway buying plans abandoned.

Members of the Orange County Lumbermen's Club are acting as hosts this year to the Annual Picnic of the Soutliern California branch of the State Retail Association. i The affair will be held on Saturday, June 5th, at Orange f County Park, just east of Orange.

Baskets of food, lots of cofiee, plenty of entertainment and games and a golf tournament, are but a few of the at' tractions offered by Walter Gibbs, of Anaheim and his committee in charge of the arrangements.

Telling the buildin gtrade and

general public how to escdpig corumon door troubles

LJERE is a small reproduction of one of r r the full page advertisements appearing in The SatrirdTv E renins Post. Similar adiertisements ar'e being" published in House Beautiful, Berte-r -Homes and Gardens, House and Garden, the national building, architecturd and rcal,estate publications.- In all e tota"l of zr million I-aminex advertisements will be published during 1926.

The purpose of these unusud messages is to dieiatically awake n a rcalization"of the causes of common door roubles.

I,AM[NtsX DOOR"S

Laminex speeds up sales dnd turnover

A S a result of this powerful and con- / L tinuous ca-paign of nation-wide adverdsing the g6neial public, as well as the building tra{e, has -become familiar

with the name T aminex.

And that's exactly the way advertising wo*s. It develops a feputatlon, e soft ot tame tot a" tride marked name. Then when the merchant offers this widely known product to his cllstomers, he finds them already "sold" on its merits. In that way sales come easier and faster, less money is tied up in odd lots of slow movers

. the bulk of the door business becomes confined to this

famous line of ..quick fepeatefs"-Taminex doors.

Progressive door iobbers in every section c^tty I-aminex in poprrlar designs, with vertical gr"in stiles and iails or all flat $aii,- Write for name of your nEarest jobber. Get our "help-you-sell" plan. And send for saiple of T'aminex wood to test. Sales Offices: New York, phigso, .M.olphi.r, Los Angeles, Dan J'fanc$co, Dpokane. .horergn: Woco I)oor C,o-., Iondon; E: J. Van de Ven, Paris; Paul Solari & Co., Genoa.

THE VHEELE& OSGOOD COMPAIVY Tacoma, Vashingtoo

"We had to replace 14 doors in one house because it tias closed up uhile ilaml

The famoas naLing, te$ at originatcd ty Pmf. Bror L Grondal, prooing lhat lamincx is unafcctcd by moisturc. Unda this senrational t.st rcpcated in alt parts oJ rhl coantrt, tto ltmincx door has cocr uarpcd or cornc. op4tt

A DYING RACE OF TREES

Perfectly Balanced Construction and Guaranteed !

OURA 7.PLY

FTUSH DOORS

Three perfect units-face, core and back. The face and back each of tlrree ply veneer, th" core of narrow strips scientifically glued with waterproof glue set under hydraulic presEtlrg.

In this you have the perfectly balanced door for exterior or interior usF-guaranteed against all defects common to 3 or 5 plv fush doors.

Let us supply you with full information and attractive prices on these doors.

Gdwalta{gg-Qibson Co.

Owners and Operators of Saw Mills and Veneer Plank in Luzon, P. I.

U. S. Headquarlers, Manufacturing Plant-s anil Yarils

3628 Miner Ave. Los Angelq, Calif.

Phone ANgelu 3287

One Iamous American tree was not placed under the mantle of conservation during American Forest Week. Nobody said a word in behalf of the chestnut, and that was because after a lapse of many years no means has been found of saving the native chestnut forests from extinction by Nature's death sentence. They are as much doomed to death as the condbmned man on his way to the scafiold. Thirtv-five million acres of chestnut trees-almost a tenth of the present American forested area-are bging irresistibly deslroyed by the chestnut blight. The blight is mercileis and ail the science and cunning of man avail nothing against it. In ten years, says the Research Bureau of the Nltional Lumber Manuf4cturers Association, citing the U. S. Forest Service as its' authority, the infection w:ill be practically complete and in fifteen .years there will be little or no sound chestnut left. This is not mere forest wrecking, it is actual eradication forever of a once innumerable species. Old men will live to boast that they bg-leJd a live chestnut tree. The extinction of the chestnut will be the most impressive obliteration of a line of life since the disappearance of the Passenger pigeon.

A GOOD TEACHER

"He's a liar and a thief and a cheater," declared the sawmill proprietor in discussing a former employee who had gone-in business for himself and become a rival and competitor, "and I taught him all he knows."

Wrtoh tor lho Foufth Annlv.mrv ilum' bcr, ,uly Flrt. lt wlll bc !ood'

"It's Up To You"

The following is reprinted from a recent issue of "The Burning Question," publication of the Associated Mutual Lumber Fire Insurance Companies:

"It's up to you !

"The above statement is repeated because it is well worth repeating, in fact, we want to impress upon the minds of every lumber dealer in the country that the matter of losses on'lumber and woodworking risks is personally and individually up to them. If every man would take this sentence to heart-study it carefuily and think it over-losses on lumber .and woodworking risks would be reduced to a minimum.

"There are, however, a number of men who, having become financially 'easy', pay very little or no attentio'n to the details of their risks as far as cleanliness is concerned.

"From a fire insurance standpoint, lumber and woodworking risks are getting into a class by themselves. I-osses on this class have been tremendous wittrin the past few years. These losses must stop ! We have been doing our part by personal inspection; cancelling undesirable iisks; reducing lines on the medium-class risks. but all to no avail. Lumber is burning and will continue to burn as Iong as proprietors pay very little or no attention to risk cleanliness. Mr. Property Owner, we emphasize again that rt rs up to you to do your duty bj' the Mutual Lumber Fire Insurance_Companies, by the trade, by your employees, by your family, by the citizens of your tor,rin and last,'but'ndt least, by yourself. It has taken you years to get where you are but it may take only one-half hour to put you farther bac-k than you ever wire before in your iiie.' A disastrous fire may mean bankruptcy to you.- It certainly will mean loss of business and it will be a poor advertisement. O{ course, accidents are always expected, but the majority of our losses have not been accidents. Thev have- been entirely due to carelessness and lack of interesi.

"If .you do not want rates on lumber and woodworking risks increased, it is up to you to reduce the fire losses. W; are more than willing to do our part but we need your cooperation. All the inspection in the world by us will be of no avail if we do not receive support from our policyholders. Again, we say, it is up to you to prevent lumber and woodworking risks from burning. The losses have been heavy within the past five years. There is no reason for it and stock and other companies are beginning to talk increase in rates. Now, if you want to retain youi present rate, build up your company, and try to get a better dividend, it is up to you to reduce the fire waste on lumber and woodworking risks."

FAIR PLAY IN THE FOREST

The spirit of fair play is one of our American traditions. We meet it in business, on the athletic field and during the social hour.

Yet many of our citizens, both young and old, when they visit the national forests, seem to forget this spirit of tht s-qu-arg dea!.- They plalmost unfair with the -ourtesy of their host, Uncle Sam. Tin cans and rubbish-befouled clmp grounds; smoldering fires which result in blackened hillsides, are all too common monuments to the American t-ourist's discourtesy. The "tin can tourist" is becoming a disgrace to our outdoors.

The spirit of fair play in the forest always remembers the other fellow. He, too, wants a green forest to play or rest in. a clean spot to pitch his tent on, a pure stream to drink from.

'Wl^en you visit the woods next summer, remember to play fair-do your share-and help tell the other fellow.

Every "Hipol'ito"

Screen Door and Window Screen Is Guaranteed!

Every Hipolito Screen Door and Window Screen is backed by a hard-and fast consumer guarantee.

Every Hipolito Screen Doorand Window screen MUST be satisfactory to the ultimate user. If for any reason they are not, you are authorized to replace them at once and we, in turn, will replace the door to you.

That's the kind of guarantee you can build on because it ensures your customers being satisfied!

ttCorners of Strengthtt

The famous corners of strength is only one of the many distinctive features of Hipolito Screen Doors and Window Screens. Highly standardized, methods of manufacture, the quality of materialsused-non-warping, non-shrinking California Sugar Pine-all do their part in making the Hipolito line the best that can be manufactured.

You Can't Sell Dollars at a Discount

You really can't. It's been tried.

Years ago to prove his theory that it couldn't be done, some philosopher stood on the corner of Broadway and Forty-second Street in New York, with a hat-full of perfectly good new silver dollars that he had just gotten from a bank, and offered them for sale to everyone who passed, at seventy-five cents apiece.

Not only did he fail to sell any, but he got arrested by the police for hking. And eYery coin he was offering for sale was a good silver coin, bearing Uncle Sam's signature, full werght and honest money.

It goes to show that the public is suspicious of the man who cutg a price on an article of bona fide value. Ever think of that? Mr. Consurner is naturally suspicious of the man who is offering at a big discount an article that normally pretends to a higher standard, of

values.

It has been proved in the case of the whole aale lumber market irurumerable times in the last generation. Ask a good price for lumber, and the trade pays,it freely. Start a price cut' ting campaign on.tha! same lumber, and the traiie hunts -cover and won't touch it at any price on a down grade market. But once it Itartg up again, they ruh in to buY.

The same old surpicion of the value of price slashed artides manifested by the Broadway trafic who refused th" goqd ailver dollars.

And in the retail lumber business the same thing ir frequently proven. Let the lumber

dealers in a town or district get out tihe long price cutting knives and go after one another, and the trade-like innocent bystanders-seek cover and seek it in a h.ttry. The average eonsumer instinctively knows that if lumber was one price last week, and a lower price this week, there was something wrong with the price THEN, or there is something wrong with it NOW. And they manifest their suspicions by holding aloof.

You can't create business by cutting prices. The lumber dealer ought to realize this better than anyone else, by simply judgittg others by himEelf. There is no trade on earth that so steadfastly reftrses to buy on a falling market as the retail lumber trade. A cut price scareE hirn. A s€cond reduction ma,kes him hunt cover.

What then must hp think the effect of a price cutting war wilt be on thg other humanr like himself, who see HIM and his competitors doing the same thittg.

Tf,e public likec an honest price, and a stable price. - If the price taker eeveral drops, he Lnows it must have been a crooked price in the firat place, ild a price war edabliches in the mind[ of people the conviction that there ir a lot of bunk in the retail lumber burinegs.

He knows you can't discount dollars and sell them.

And you cantt discount honest pricde of lumber or anything else, and do anything but harm.

Here are shown forty million feet of air-dried Redwood uppers f.rom which immediate shipment can be ;;;; ;i-tiai"i,-n"iiii, u"tt""J, mouldings, columns, tanks, pipes, silos; etc. l

Redwood Manufacturers Co.

Mein Oftcc and Plent, Pittrbur3, Celif. Members Californb Redanod Association

GEORGE BURNETT A SAN FRANCISCO VISITOR

George Burnett, San Joaquin Valley lumberman and manager of the Burnett Lumber Co. at Tulare, was a recent San Francisco visitor, where he spent a few days looking over lumber conditions and calling on the trade. He reports that conditiols in his district are satisfactory, with future lumber conditions looking promising.

MISS LUCY MEANS BRIDE OF RICHARD G. Hrscox

Announcement has been made of the marriage of Miss Lucy Means to Richard G. Hiscox on April 28. Miss Means made her home at Hillsborough, where she was very popu- lar in the young set of the Peninsula. Richard G.-llisiox is the son of Richard A. Hiscox, and is associated with the Western States Lumber Co. of San Francisco. The newlvweds left for Southern California on their honeymoon, afid will visit Los Angeles, Riverside, San Diego and other points of interest.

R H. HAMMATT RETURNS FROM EASTERN TRIP

Richard H. Hammatt, secretary-manager of the California Redwood Association, was bick at his desk on May 10 after spending the past month in the east. His first stop was at Chicago, where he attended the meeting of the National Lumber Manufacturers' Association. Hq then proceeded to New York for a few days, thence to Boston, where he met his mother and father, with whom he spent several days at their home on Cape Cod. On his return west, he made stops at Washington and New Orleans where he attended to business matters.

CHICO BUILDING PERMITS SHOW INCREASE

Building permits issued during the year 1925 aggregated a total ol $89,267. During the first four montha of.1926, building permits having a total value of $120,555 have been issued, as compared to a total of $89,330 for the corresponding period during the first four months in 1925.

101 CARS OF LOGS LOADED IN ONE DAY

What is declared to be the biggest day's logging in the history of California was recently recorded atthe-Central Camp _of thl Syryt Pine Lumber Company when they yarded and loaded 101 cars in one day.

HOWARD THOMPSON MAKES CHANGE

Mr. Howard Thompson, for several years past General Manager of the Fr99t- Hardwood Company ai San Diego, has just announced his retirement from that position aid his intention of entering business for himself.Afler a vacation trip to the Yosemite Mr. Thompson will announce his plans definitely.

The 1926 Edition of ABBEY'S REGISTER AND YEAR BOOK of thc

Weatern

Lumber Industry Is Now Ready

Frggcl and B.ttrr ttrn cvcr, 360 gngcr covcrlng wery branch of thc Lossins and Lubef Indu3try !n W$h., Or, ed., I&., Mont., Arlz., Ncv., N. M*. Wyo., B. C. ud Alerkat'f iil{th+1*i$;E'#'*A*'H'3..si"Jr."l.[qry f,tl[' abhgtGr, Dor. atl( ff--you vtsh lnforurdon of both- large md lmall- operatlonr, ordcr ibt v" Rcg:irtqf. It llrtr epproximtJly twlcc a" ;rrit-;-;i ;th; Dootr covding ttre lrDc terrltory.

Bound in blue cloth, Price 3.5O

THE INDUSTRIA,L SERVICE CO.

. ?fr Aldcr St., Portbud, Orc.

Reap These BiSSer PROFITS

On and after April | 5th, 1926, all NB Quality Hardwood Flooring will be sold

CASH WITH ORDER

Pfices Subject to Change Without Notice

This is the first time in the Hardwood Flooring Industry that small purchases of flooring are being sold at car load prices.

WRITE

642'0 South Park Avenue

Phone THornwall | 197

BRADTEY BRAND HARDIlIO()DS

Scientific kiln &ying presetres within our products naturetl sturdy and beautiful qualitier, while

Modern machinery and skilled human effort iustifiea our elogan

"If lt's Bradley's lt's Better"

AROMATIQUE CEDAR LINING

RED OAK TRIM

SAP GUM TRIM

MOULDTNGS

GUM ruRNITURE STOCK

urniture Stock in Sets CUT TO SIZ,E Readv to Assemble Flat Surfaces Hardwood Trim Sanded

GENERAL SALES OFFICE

Red Cedar Shingles

Ssbefcr Bror. Shlngle Co.

Muufactured BY

National Lunbcr & Mfg. Co.

Joc Creek Shingla Co.

RipleyCedar Co.

Ulticu Sbtnglc Co.

Montcruo, Wuh. fl6q-lrn, IYerh. Alobr' lVrrh. Abcrdroor rilerb. Abcrdcm, Wuh.

We are in position to furnish your requirements in all kinds of Shingles, either Grcea or Kiln Dried, for all rail or water shipment, and in order to better serve you have opened a general sales office in the Finch Building, Aberdeen, Washington.

We manufacture: 6/2 Extra *A*'s

5/2 Extra tA*'s

Extra Clears

XXXXX Perfect Eurekas

Perfections

Clears

Royals

Premium Clears and all corresponding second grades

GENERAL SALES OFFICES:

rvffiGRttN sHlN6Lt 00RP0RAI|0N

If you make your own spindle shaper knives we can supply you with high-grade selfhardening ehaper steel from our large stock carried in our Los Angeles Service Station. Bars furnished in widths frorn /2 inch to 4 inch and in lengths as long as 30 inch. Mill-Rolled Bevel, uniform width. Place your order here for guick service.

Aeroplane "Chalet Type" Bungalow Home

U nique, distinctitte, conoenient and practicai.

There are many in your trade territory who would appreciate the opportunity of giving consideration to this wonderfully developed, conveniently arranged home. In it are embodied so many features that make strong appeals, the corner entra porch, the spacious living room, model kitchen, breakfast room and well arransed hall which afiords direct connection with bath, and while this plan features but one sleeping room above, there is a companion plan which provides two rooms on the second foor. This style of architecture is ideal for a warm climate as the rooms above with the overhanging eaves protect the main part of the home from sun and plays an all-important part in making it a cool, ideal Home place.

Show it to your Contractor Friends and prospective Home Builders.

A Lumbermen's Sel)ice Asm. PIan

COOS BAY MOVES L A. OFFICES

Manager J. A. Thomas and his able assistants, in Lo9 Angelesl haie moved their headquarters from the Central Buiiding, to the new Petroleum Sicurities Building, at 10th and Flower Sts.

Their telephone number 1618. the same as before, TRinitY

MANUFACTURERS

CALIFORNI^4, WHITE AND SUGAR PINE

LUMBER

BEVELLED STDING MOULDINGS

BOX SHOOK

CUT SASH AND DOOR STOCK AIJO

DOT,'GL^A,SI FIR AND WHITE FIR

WESTERN SALES OFFICE

No. tO2t-t0 Moudnock Bulldng

6tl Mukot St. SAI\T FRANCISCO, CALTF.

TI(X'THERN CALIFORNIA AI\ID ARIZONA REPRESENTATIVES FLETCHER & FRAMBES, INCO Rlvcr - Strong Bdldlng LOS'ANGELES, CALIF.

BAY DISTRICT HOO-HOO ACTIVITIES

Fred Roth, Vicegerent Snark of the Bay District, announces that the neit Concatenation will be held on Thursday evening, June 10, at the Roof Garden of the Whitcomb Hotel, San Fiancisco. This will be the last Concatenation in the Bay District for the present Hoo-Hoo year and plans are being made to make this a monster affair.

The annual Hoo-Hoo Picnic will be held on Sunday, August 22, at Kendall Dell. The committee are already woiking on this function and present indications are that the attindance will be even laiger than last year's picnic.

Let smallsouls worry and debate about how we got here, and just how and when the Lord put us here. The big thought is that we ARE here. What are we going to do to make Him feel He was justified in making us?

ED. GARLAND VISITS SACRAMENTO DISTRICT MODOC MILLS RUNNING TO CAPACITY

- _E-d. Garland, manager 9f tlp rail department, Chas. R. Modoc County mills are running to capacity, making an I\{cCormick Lumber Co., San Francisco, was a Sacramento unusual start this season. The Divis Lumber'Co., Litely yj:jl:t the early part of the week on company b-usiness. Lumber Co., and S. T. Ballard are all operating at maxiWhile at Sacramento, he conferred with Hastings Garland, mum capacity. the company's Valley representative, on busine-ss matters. / The Likety Lumber Co. mill opened this season with

HASTTNGs canra*o ro nE'RESENT , /

"McCORMICK"

IN

Viltey terriiories. Mr. Garlind is the ro""of n. 1.

'STEAMER HAML!! e.__{g9O_EryIIcK PICKS UP

VALLEY TERRITORY l,/ the present time between 25,000 and 35,000 feet per day, Hastings -Garland, formerly connected with the rail de- part of which is used locally, but the lutt of theii outpui partment of the Chas. R. McCormick Lumber Co., with will be shipped to eastern rnarkets.. headquarters in their San Francisco office, is now represent- ____ ilg tde ."*pr"yi" it,. S"n J;.q;i; V"iGy u"a Su.i"--."to

Ca.t"na, LOST AVIATORS

manager of the Chas. R. McCormick Lumber io. yard ai T*9 fliers, W. F. Matlock ahd Howard Batt, aviators San 5iego, and befoie .o*i"g: l; S;" F;ncisco Ff;ilt; from .Hollywood, and stunt fllerS for the rnovie_s, lost their spent several years at the com-pany's San Diego yard wheie r1'ay in the .fog in a rec.ent ligh.t from Bakersfield to Los he got his eariy experience inlhe-lumber game. Angelgs a1$ w-9re pi.Ed_u_p hy thS steamer Hamlin F. Mc_ _O. l-. -Russum, who has covered this Territory for the Cormick. The Hamlin'F. McCorrhitk was prgceeding southMcCormick .;;;.;y f.; tir.-;u;i-ttrr.. y.ut., ..!ig;;a o" !ou1-d- whgn th9 gviators were rescued.'After-thdy were M;t t- - r= r landed on board, the Ship cofiiinued'on to San Pedr-o.

FRANK fufrr.ranO ..tlSrt,S SeN FRANCISCO - J. Er MORLEY A BAY'DISTRICT VISITOR

Frank Minard-C.-s. pi.r.. L";;;; t".,-i'."r";,-*", " ^ J, E, Morley;'president of'rthe:Flornestead Lumber Co., recent San Francis.olirlio, o" b";i;;... fnif.]f. l"i1,;;;; Sacramento, was_a._San Frartcisco visitor around the first District, he caiteJ;; ;;il;i;t, ];;;ermen friends. He of the month.'while in:the'.Eav"District, he was _c.alling reports that conditions in the Fresno districi "."ttoot ing on the lumber trade and looking ovbr market conditions' better and that lumber market has a much better tone.

Iv\I. R. SPALDING LOOKS OVER BAY DISTRICT MARKET

W. R. Spalding, well known Visalia retail lumberman and manager of the W. R. Spalding Lumber Co., spent a few days in San Francisco around the first of the month attending to business matters and looking over market conditions in the Bay District. He says that lumber market conditions in his section are fair.

A. W. HEAVENRICH AND Ivv. F. BAIRD VISIT SAN FRANCISCO

A. W. Heavenrich, sales manager of the Madera Sugar Pine Co., Madera, and W. F. Baird, sales manager of the Sugar Pine Lumber Co., Fresno, rvere recent San Francisco visitors. While in the Bay District, they called on the Pine trade and attended to company business matters.

FIR LAMINATED FINISHING LUMBER

Avoid loss on account of warping, checking, and splitting of your Fir finish lumber by placing your order with us for

GUARANTEED "MORSTURG'' LAMINATED FIR FINISH

Either in straight carloads or in mixed cars \ rith Doors and Panele

CALIFORNIA SALES AGENTS FOR

KNOX & TOOMBS

Hoquiam, '\f,/arh.

Manufacturerr of Verticel Grain Fir Doorr

HARBOR PLYWOOD CO.

Hoquianl Warh.

Manufacturerr of "Grayr

Harbo/' Yellow Fir

Laminatcd Pancla

Two Golden Days

There are two days of the week upon which and about which I never worry. Two care-free days, kept sacredly free from fear and apprehension.

One of these days is yesterday. Yesterday, with all its cares and frets, u'ith all its pains and aches, all its faults, its mistakes and blunders, has passed forever bevond the reach of mv recall. I cannot undo an ait that I wrought; I cannot unsay a word that I said on yesterday. All that it holds of my life, of wrong's, regret and sorrow, is in the hands of the Mighty Love that can bring honey out of the rock, and sweet waters out of the bitterest desert-the Love that can make the wrong things right, that can turn weeping into laughter, that can give beauty for ashes, the garment of praise for the spirit of heaviness, joy of the morning for the woe of the night.

Save for the beautiful memories, sweet and tender, that linger like perfumes of roses in the heart of the day that is gone, I have nothing to do with yesterday. It was mine; it is God's.

And the other day I do not worry about is tomorrow. Tomorrow with all its possible adversities, its burdens, its perils, its large promise and poor performance, its failures and mistakes, is as far bevond the reach of my mastery as its dead sister, y6sterday. It is a day of God's. Its sun will rise in roseate splendor, or behind a mask of weeping clouds. But it will rise. Until then, the same love and patience that hold yesterday and hold tomorrow, shine with tender promise into the heart

of today. I have no possession in that unborn day of graci. All else is ln the safe keeping of the Infinile Love that holds for me the treasure of yesterday. The Love that is higher than the stars, widei than the skies, deeper than the sea' Tomor'row-It is God's day. It will be mine.

There is left for myself, then, but one day of the rveek-TODAY. Any man can fight the battles of today. Any woman can carry the burdens of just on6 day. 'Any man can resist the temptations of today. O friend. it is only when to the burdens and caies of today carefully measured out to us -by the Infinite Wisdom and Might that gives with them the promise, "As thy d.y, so shall thy strength be/' we willfully add the burdens of those two awful eternities-yesterday and tomorrowsuch burdens as only the mighty God can sustain -that we break down. It isn't the experience of today that drives men mad. It is the remorse for som6thing that happened yesterday, the dread of rvhat tomorrow may disclose.

These are God's days. Leave. them with Him.

Therefore, I think, and I do, and I journey but one day at a time. That is the easy day. That is the man's day. Nay, rather, that is our day-God's and mine. And while faithfully and dutifully I run my course, and work my appointed task on that day of ours, God the Almighty and the Allloving takes care of yesterday and tomorrow.

-By Robert J. Burdette.

PROMOTE USE OF WOODEN BOXES

Spokane, Wash., May 3.-Pl4ns for co-operation with the expanding movement in the Pacific Northwest to promote the use of wooden boxes were unanimously adopted by the 4L district boards of the Inland Empire in session at Spokane, Wash., recently.

The box campaign was started early in the spring by the 4-L organization of Bend, Ore., and it is being furthered by 4-L locals throughout'Oregon, Washington and ldaho, according to reports made at the meeting.

A. B. &ttzn claf Hor.rd M. Gunton

GRITZMACHER & GUNTON

Wholealerc

112 Market St. San Francirco

Tclephonc Suttor 7ll90

Dougler Fir - Sprucc - Rodwood

Rcdwood and Ccdrr Shin3lcr

Fir Piling - CGdrr Polcr

Split Rcdwood Productr &"t"r.fi f;ff&.Lunbcr Go'

Customer: "Haye you any bananas."

Green Clerk: "Nol-no ria'am, nothing but the old fashioned night5ft irt5."-Plchange.

M. A. GRAINGER & COMP.A,NY, LTD. Mctropoll'er Bldg. - Vucouvrr, B.Q. ADVICE AND SERVICES

tr^n. JFiIR'#'iis "Lr", o LqIGTNG OR PULP PROPOSITIONS

Ia British Columbia or Thc Wcst Officers and Dircctors:

M. A. GrrlnScr, P!c!. - Alrd Flrvcllc, Vlcc-prar. F. R. Pendston, I)|r.ctor - L. Iafon, Forjit Eagircci

Our Sincere DesirF---

To give you consistent high qudity Redrpood together with Service that will help make your business an increasing success.

Add to your l,umber bill

Every house or apartment bill that you figure today should include built, in fixtures: breakfast nooks, ironing boards, medicine cabinets, folding wall tables, kitchen cabinets. refigev ator units, etc.

Peerless fixtures-i line of more than 8o articles-olfers you a whole new department of profits. Many dealers now making big money. Write for exclusive proposition for your city.

Burr.raN Frxrunr Co.,

HOLMES EUREKA LUMBER COMPANY

2.608 Sar Peslo AvBNw, Bnnrlr.lv, Celr. Hoosrrn, hnnr.es Dsrrusurors z6zy Elu 9r., Dar.r.as, Trxes

ool,ook before you leapt' is probubly all right in its way, but a lot of people are so careful about so dgiog that they leap very little and not very far.

"Our Customers W\II TeIl You"

Chas. R. McCormick Picnic

When "Commodore" Jack Kelly gave the command to "shove off," on Sunday morning April 25, there were nearly 250 aboard the Crowley launch enroute for Paradise Cove to attend the first annual picnic and field day of the Ch:rs. R. McCormibk Lumber Co. and ihe McCorrnick Steamship Co. The committee couldn't have selected a more beautiful day for the occasion and the elements were at their best; in fact, it was the hottest April day ever recorded in the Bay District. In the par.ty were included the employees of the McCormick San Francisco interests, their families, and guests.

The first program number includecl a boat ride around San Francisco Bay, which gave the party an excellent panoramic view of the Bay District. A close-up view of the battleship Maryland, which was at anchor in the harbor, was also added interesting feature. The Bohemian Orchestra was stationed on the lower deck and furnished excellent music for dancing which was enjoyed by a large number. At 10:30 A. M., the boat zrrrived at Paradise Cove, which was indeed an ideal setting for the day's festivities.

At 123A P. M., the call was made for luncheon and'the party retired to the large out-door dining room in the grove where the tables were attractively arranged in the shade of the large spreading bay trees. C. Schnell, acting as caterer, provided an excellent luncheon which was very much relished.

Following were the winners of the field events: Girls'Potato Race, Dorothy Makelim; Men's Three-Legged Race, Messrs. Waloody and Quinnez, first; Messrs. Lewis and Lenchner, second; Men's Potato Race, Olle Nystrom, first; Sack: Race, Bill Bradbury, first, Jack Loughman, second; Nall Driving Contest for Women, Mrs. Ralph Bybee, first, Mrs. .F'loyd Elliott, second; Eour Man Relay Race, won by team made up of Olle Nystrom, Jack Lbughman, Bill Bradbury, and Ed. Harms.

The last athletic event was a special Four Man Relay Race between teams representing the Admiral Line and the McCormick Steamship Line. For the first three laps the race was very close, but on th! last lap, Olle Nystrom who had a regular field day all by himself in winning prizes, showed his competitor too much speed and brought the McCormick colors under the wire a winner with nearly 15 yards to spare. The winning team was made up of Olle Nystiom, Bill Bradbury, Jack Lorrghman, and Ed. Ilarms.

Charles L. Wheeler and J. E. Martin acted as judges of the 6eld events.

Following the athletic events, the crowd assembled in the Dance Pavilion to witness the dance contests. The Prize Waltz brought out a large field of entries. The contest was so close that the judges were unable to pick a winner from the last several couples that survived the eliminations, and it was left to the audience to decide the winner by their applause. After several trials, Miss Mable Pedrick and Ed. Harms were announced as the winners of 6rst prize.

The Charleston .Contest was won by Miss Esther Machen and Ralph Laumeister, Charles L. Wheeler, Jack Bond, and Ralph Bybee acted as judges on the dancing events.

le game

Following luncheon, everybody proceeded to the picnic grounds for the field events. The first event was the Girls' Baseball game between the Lumber and Steamship Departments. The game was opened with Chas. R. McCormick. President of the McCormick interests, as pitcher and with Chas. L. Wheeler, Vice-President of the McCormick Steamship Co., on the receiving end of the battery. After which the ball was returned to Leona Perkins, pitcher on the Lumber Department team, and thc big game $tas on. The was a thriller. the final score being Lumber Department li thriller, being

l3-Ship- thrlller, the berng rrepartment lJ-snrpping Department 10. The high lights of the game was the slide home-a la Ty Cobb-in the last iirning by Louise Hinch, and a real home-a la Iy LoDD-tn tne last lnnlng Dy.l-oulse nlncn, an(] honest-to-goodness home run knocked out by Marie Dixon. The teams lined up as follows, Lumber I)epartment: Louise Hinch, catcher; Leona Perkins, pitcher; Helen Bahr (Captain), first base; Gertrude Garnjost,'second base; Elinore Andrews, third base; Marie Dixon, short-stop, Elizabeth Conlon, right field; and Anita Curley, left field; Shipping Department: Elna Olson, catcher; Edith Johnsrude (Captain), pitcher; Elinore Geisberger, first base; Gladys Goodson, iecond base; Edith Smith, third base; Catherine Cosgrave, short-stop, Ruth Blodgett, right field, and Esther l\{achen, left field. Austin Hathaway acted as umpire, and although many of his decisions did not make much of a hit with the opposing teams, he carried on in fine shape and came through without an injury.

The base-ball game between the Married Men and Single Men was won by the former 4 to 2. The Married Men lined up as follows: Charlie Andrews, catcher; Bill Eiele, pitcher; Ralph Bybee, first base: Charles Wheeler. second base: W. D. Schuster, third base; John Conlon, short-stop; Chas. R. McCormick, left field, and Joe Strittmatter, right field. The Single Men's team was made up of the following:'Warren Libbey, catcher; Gerry Dundon, pitcher; Jack Freedman, 6rst base; Austin Hathaway, second base, George Bowers, third base; Ed. Harms, short-stop; Harry l\{arch, left field, and Jack Rowley, right field. E. P. Lewis, a small man with a big voice, acted as arbiter and was pronounced by the spectators as a fine umpire.

Then followed the drawing of the Gate Prize. The first prize, a linoleum rug was won by Mrs. Ralph Bybee. The second prize, an eight pound ham, was won by Miss A. Zalkund,, and Miss Etinore G-isberger the winner of the third prize, a sack of flour. To the winners of the athletic events, an excellent prize for each event was then awarded.

The surprise event of the,picnic was then announced by Austin Hathaway, acting as the spokesman {or a special committee of the Ladies, and in a few well chosen words awarded a special prize to Jack Bond for being the best lookirrg man at the picnic. As Jack stepped forward for his prize, the crowd yelled their approval at his selection for this high honor. Jack looked as though he had just come up from Hollywood, and rvith his Palm Beach costume looked a picture of sartorial elegance.

Dancing was continued until 5:30 P. M., when the launch whistle announced the termination oI the festivities and the arrival of the time to start for home. The launch arrived at San Francisco at 6:30 P. M. It was a great day for the Kiddies and a great time for Grown-up's, and the committee in charge were the recipients of many 6ne compliments for providing such a wonderful time for all.

The affair was in charge of tl-rc following: General Chairman, Leona M. Perkins; Chairman of tire Day, Chas. L. Wheeler; Refreshments, J. Iielly and Leona M. Perkins; Dancing, J. E. Martin, Chairman, Phoebe McClelland, Gladys Goodson, and Otto Mauthe; Sports, Joe Strittmatter, Chairman, Ralph Bybee, C. Mattes, and George Bower; Tickets, E. P. Lervis; Prizes, M. B. Woodson, Chairman, W. Schuster, D. A. Reecl, and H. Levenson; Music, Olle Nystrom, Ralph Laumeister, ltrastings Garland and \Arilliam Shaw.

Two Elements of Success

Some truly wise man has said that two fundamental and infdlible ruIes for business gucoeEs are:

First-ahvays be on the level

SeconLAlways be on the iob.

Some more cynical critic has said that an honest and active man SHOULD be EuGGeEE. ful-he hag so little competition.

Certain it is that a man possessed of tlrose hro fine characteristics is alwaye in demand.

The first question that every man aske concerning another is-'ls he thorotrghly honest and dependable?"

Everything els€ is necessarily secondary. If he is the least bit inclined to be shady in his ideas of integrity, he has already undermined

HE TRIED IT ONCE

"Why don't you advertise?"

Storekeeper'-r'\fs siree, I tried it once and it pretty near ruined me."

"How ryas that?"

"Why people came in and bought nearly all the stuff I had."

Fruit Growers Supply Company

Manufacturcrr of C-aliifornia White and Sugar Plne Lumber Millr at Suanville and Hilt, CaL

ISO,OOO,OOO Feet Annud Cepacity

B. W. ADAMS, Mgr. Salec Dept. First National Bank Bldg. - San Francirco

the usefulness of any otrher valuable assets he rnay Flssess. And if he isn't thoroughly reIiable and dependable he is clorely akin to being crooked, because undepen&bility and rascality are first cousins, so far as their effect on the rest of the world is concerned.

Some rules ttat have been voiced throughout the world's history have had their debaters and do,trbters, but the rule that says a man MUST be honest to be any good in the world has never been attacked except by tfrieves.

There is only one man more deepicable than a crook< miser. Less hannful, perhaps, but $nallsl-rneans1.

Being on the level, and on the job, are two characteristics that are almost inseparable in fact, and delightfully cornbined in usefulness.

A BARGAIN

Auto Demonstrator (who had been trying to sell the car for three hours) : "Now I will throw in the clutch."

Uncle Eben: "I'll take her then. I knew if I held ofr long enough ye'd give me something to boot, b'gosh !"

Make Your Yard Look Spring-Like

"Do you keep paint here?" asked t'ihe cus. tomer of tihe retail lumberman.

"We DO," emphatically replied the lumberman.

"Instead of keeping it, why don't you spread some of it over your sheds and office?tt replied the other facetiously, as he chucklbd and walked away.

They say you can't always tell by the looks of a frog how far he can iump, but our impression is that you can generally tell what to expect from a retail lumber yard by the appearance of the place.

Winter has a depressing, darkening effect on most retail lumber yards, just as it does on most otrher places. More so, perhaps, for there is a big chance for things to get a little out of line, for odds and ends to get scattered, md for the general appearance to get muEsy, around the average lumber vard during the winter.

And before you start your orvn spring campargn to get the other folks to clean up, and repair up, and fix up, and paint up, you should look your own place of business over very thoroughly, and do to your own place what you would have others do to THEIRS.

Renew and brighten any paint that has become darkened or drab.

Put some oil on the office floor.

Take a good look at the inside of the office and see what you can do to make it more attractive, fresh and bright.

See that the odds and ends are picked up around the yard, and put neatly in their place.

If the ends of any of the piles have turned black, use the spare time of every man, and turn them around with the bright ends out.

Remove the weeds. Cut the grass. Plant some flowers. Throw out all rubbish. See that every fence and gate is in good condition.

REPAINT YOUR SIGNS.

Have every window polished. If you have display windows, put them to work showing something fresh and spring-like in character. Give the neighborhood and the passerby the impression that spring has come to the lumber yard.

It might give THEM an idea.

It will make yourself, your force, and everyone else who sees it, feel better. It wil| heh busineEs. The average sonaumer likes to see a merchant use his own stuff.

Trvo Irishmen,-one accompanied by his wife, met on the street.

Said Pat to Mike;-"lsf me Dresent mv wife to ve."

"No, thank ye," repliecl Nlike. "Oi got one of 66isyn."Exchange.

TIME FOR ALL THINGS

Husband-I feel as though I were going to dicitis.

Wifie-Well, I need a new g'own, so you'll wait.-Pittsburgh Panther.

have appenjust have to

ft's the work you do and the you smile, That makes f olks think You're worth while.

way that

Interesting Check on Advertising

Retail lumber merchants who perhaps have been accustomed to take national advertising largely on faith, will be interested in the results of some recent experiments conducted by the Creo-Dipt Company, Inc., of North Tonawanda, N. Y.

"Of course, we have long been firm believers in advertising in the lumber trade publications," said .Mr. H. P. Kendall, Jr., president of Creo-Dipt, in discussing the experiment, "but we wanted to check up on the extensive advertising which we have been doing direct to the home o]lrner,. through the medium of the widely read national magazlnes.

"How much does this advertising actually help a dealer in Evansville, Indiana, or Troy, N. Y.? Does it reach the people he wants to sell ? Is it the strongest sales help we could give him? Those were the questions our investigation was to answer.

"We took a typical town of 30,000 people as our first test case. Our representatives went into the leading lumber dealers and contractors, laid their calling cards face down on the table, and asked the dealer if they could ask him some questions before revealing who they were. In every case the dealers, more or less amused, said, "Shoot !"

"The first thing our men did was to bring out the mailing list of the Saturday Evening Post, with the names typed out on blank sheets of paper.

"'What type of people are these ?" they asked the lumber merchant. "Do they represent prospects you'd like to sell ? Would they make a good mailing list for you ?

"In every case the lumber dealer recognized most of the names as those of substantial citizens. In fact, one or two of the dealers were eager to buy the list for their own use.

"'When our representatives revealed their identity and told the dealer that very list was being covered by thirteen full-color Creo-Dipt messages a year, the lumber dealers were actually astonished. They had entertained no idea

that national advertising was reaching such a tremendous number of their real prospects.

"In another case which u'e checked," continued Mr. Kendall, "we asked five home owners who had rebeautified old houses with Creo-Dipts, where they had learned about them. We found four out of five.were readers of magazines in which Creo-Dipts were being advertised and the fifth had seen one of the other four jobs.

"Of course, in itself such advertising is only part of a manufacturer's duty to his trade. But when backed up with window displays, proper folders, samples; booklets and direct mail promotion, it is interesting to see how completely it can blanket a possible market.

UNItlN TUMBER Ct|.

Mcrnbcr Californie Rcdwood Arocietiou

OFFICES:

SAN FRANCTSCO

Crockcr Building

Phonc Suttcr 6170

LOS ANGELES

Lrnc Mortgagc Bld3.

Phonc TRinlty 22E2

MILLS: FORT BRAGG Gllifornir

Adcguetc ttoragc rtocl at Sen Pcdro

NEW RETAIL YARD AT LOS BANOS

The Hayward Lumber & Investment Co. of T.,os Angeles are starting a new retail lumber yard at Los Banos. The Hayward Lumber & Investment Co. are large lumber operators in Southern California, where they operate several retail lumber yards.

Wrtch tof tha Fourth Annlvcmry f{umb.r, July Flrtt. lt wlll b. !ood.

Nine LaryeWeyerhaeuser Mills like this one are producing GmuineWhite Pine. Capacity 250r0001000 feet every year Stock for immediate shipment. 150,0001000 feet on hand all the time.

When anybody tells you that White Pine is ttscarcet'or ttcantt be had r" ot is ttabout played out"-pick up your phone and call for the Weyerhaeuser Man. You'll get Genuinc Vhite

Pine, all you want of ia And as for the gualig, read what Mr. Edgecomb says on the next page.

f N almost every community there is a demand

for certain White Pine items. And there probably always will be. For certain definite uses there is no substitute for White Pine. The pattern maker and foundry man use it every day. For house siding, cornice, outside trim and

millwork itemsWhite Pine has no peerand the demand for it keeps up among better builders. The wide awake lumber merphant is seeing to it, today as always, that he gets his share of the local White Pine business. fle knows where the demand ie, makes it his business to supply it

thirir one of the nlne large Weyerha€user mill. producing Genuine White Pine. The capaclty of thta mtll ts 25O,OOO feet of lumber in an eight hour rhift.

and thus isn't bothered with outside competition. ness you are overlooking profits that ought to White Pine is a quality lumber product-a be yours' good item to top the line. It keeps the local merchant who stocks it in touch with industrial lumber buyers in his town. It is the finest kind of introduction card to designers and builders of quality homes.

If you are neglecting this angle of your busi'

All lumber sold by the Weyerhaeuser mills as White Pine is tlne genuine article of the true, five-needle White Pine family. Each piece in the better grades is so marked on the face. Thus you can offer White Pine guarantee d genuine at the source of production.

Plain Facts for Lumber Dealers about White Pine

1 White Pine-guaranteed genuine and so marked I. -is obtainable from Weyerhaeuser mills in carIoads or mixed cars.

C The supply of White Pine has not run out, will Qo not for many years, perhaps never.

The laraest producers in the world of White Pine J. are inci6asiirg their production. 9 Weyerhaeuser mills are now producing it. Another large mill is under construotion at Lewiston, Idaho. A

The trend in'White Pine buying among pattern -T. shop and foundry users is back to the old method

Mr. Edgecomb \ffrites about the Qgality of Veyerhaeuser White Pine

W. H. Edgecomb & Sons of Knoxville, Pa., is one of the oldest retail lumber companies in that part of the country. Theyarewell known as White Pine dealers.

Recently they purchased e csr of 'Weyerhaeuser White Pine. Theif comments on its quality are indeed interesting, considering the le4gth ol time this company has bben handlinC Wbite Pine. The extr*t foem their letter reads:

"Wo ooaridcr thc oer ol ldrho Whito Pinc, rcoeatly lo ooivod lroo you, tho 6nort lot of Whitc Piroto brvo cvcr hrd

"Thc rtook ir vcty ntlrfrotory rnd you till hcrr froo ur rtria rhoo rc rro il aocd ol rnothcr cr of Whito Piac."

5.

6.

-direct from the local lumber dealer where White Pine, guaranteed genuine,is obtainable on personal selection in the quantities desired without delays.

'Weyerhaeuser national advertising is acquainting buyers with the White Pine situation and is directing them to local dealers for their supplies. The Weyerhaeuser, representative will be glad to explain the Weyerhaeuser plan and to help you secure local White Pine business.

Special Vhite Pine Service

All Wcycrhrcuror ldrho rbipocntr of Gonuinc Whitc Plrc ia rll lndcr No.3 Comooa rnd bottor rurfrocd rro rpcoicr.mrrkcd tr rhorn ebovo. From tbo Wcyorhrouror Mianootr millr dl rurhood Scleotr aad Shopero rpcoicr-mrrkcd tnd tho rpcoicr.arrk ir dro rpplicd to ell Cloquct rhipocntr of No. I Gomnoa rnd No. 2 Coo. moo rurloood rll Whito Pinc thca ro ordcrod. Rough lumbcr in cithcr Sclcotr or Shop orn dro bo rcourcd rpooior.oertcd thcn rc rpcoifcd lron cithcrol thc rbovc ptoduoint dirtriotr. No crtrr oherlo ir rrdc lor thir rcrvioc.

SALES COMPANY

MINNBAPOIJS] g06 nFrouth Buildiag

Veaehaaset SaIa Compary it chc combhnd selliag organkatbr of the follotiag Ycycrhac*tct Mills and Dfuttibatiag Plaas:

qoSuct lrrmbor Co. Ctroquctr Minn. Bonncn Ferry Lurnbcr Co. Bonncn Fecy, Ideho Potlrtch Lurnber Co. . . Podctcf,r ldeho

Thc Northca llc. Co. Ooquct, Minn. Snoqrl.tric F.llr Lunbcc C,o., Snoquehic Fdb' Vob. Boire Payctte Lunbe.r Co. BobG' Id.ho

Johruon.VennuorthC.o.rOoquctrMinn. HumbirdlunberC.o. ...Sandpoim,Ideho VeyerheeurerTmbr.Co.rEveattrv.th.

VoodConvctrionCo. Ooquct, Mim. Bdwatrd Ruttedge Tinbet C-o. Cocur d'Alenc, Ideho WeycrhrcrucrTmbr.C.o.rBahinooe'llild. Weyerhreurcr Timber C.o. Minacrote Ttanrful St.Paulr Mi...

Announces Bonus Plan

A bonus plan by which employees will receive at Christmas time a check equal to $5 for each month of service up to $60, was announced yesterday by J. H. Clark, secretary and treasurer of the Buttress Manufacturing Company. The plan is operative as of January l, 1926, and is applicable to all employees after they have been with the company for one year.

"We employ only American labor under the American plan in our plant," said Mr. Clark yesterday, "and we have decided to adopt a plan by which we can indicate to our employees our material appreciation of their loyalty. As a matter of fact, at least half of our employees have been with us since the inception of our company four years ago, and the bonus plan which we have inaugurated will apply to practically everyone at our plant.

The business of the Buttress company is progressing satisfactorily, Clark declares, and 1926 promises to be the biggest year in the company's history, as the demand is growing for both wall board and plaster board, the two principal products of the company.

RODDY MULHOLLAND CELEBRATES

Roddy Mulholland, the elongated gentleman who sells a whole lot of panels, etc., for the California Panel & Veneer Company, Los Angeles, is wearing the grin that won't come ofi.

A boy, born April 17th.

The pessimist says: "Any milk in that pitcher?"

But the optimist says: "Please pass the cream."

MR. AND MRS. A. J. RUSSELL ENTERTAIN ROUND-THE-WORLD VISITOR

Mr. and Mrs. A. J. Russell had as their guest onMay 7, Mrs. Myrtle Cowan of Houston, Tex., who arrived in San Francisco on the Cunard Liner Franconia. Mrs. Cowan is just completing a tour around the world, which was begun in January, when the Franconia sailed from New York. The remainder of her trip will include a stop at Los Angeles for a few days, from where the Franconia will leave for New York via the Panalna Canal. Mrs. Cowan is a sister-in-law of Harry T. Kendall, the well known Southern lumberman and general sales manager of the Central Coal & Coke Co., with headquarters in Kansas City. The Santa Fe Lumber Co., of which A. J. Russell is manager, represents the Central Coal & Coke interests in California.

GIVING AT'TENTION TO FARM STRUCTURES

At the annual meeting of the American Society of Agricultural Engineers to be held at Lake Tahoe June 23 to 26, 1926, one of the important features of the program will be some new information on farm buildings and structures. Advice to this effect has just been received from Deane G. Carter, Professor of Agricultural Engineering at the University of Arkansas, who will have charge of the farm Structures program. Professor Carter is recognized as an authority in this phase of agricultural engineering.

R. E. TRACEY LOOKS OVER BAY DISTRICT MARKET

R. E. Tracey, Friend & Terry, Sacramento, was a San Francisco visitor during the past week, where he spent a few days looking over market conditions and calling on the lumber trade. He states that lumber market conditions in his seetion are satisfactory.

O you know that every lJ dingy old house in your town means,a possible sale of Creo-Dipts and lumber?

Your contractor can lay CreoDipts right over old siding, for less than it would cost the home owner to keep on re-painting.

This Cre o-D ipt business brings lumber business, too, for most home owners take the opportunity to remodel and bring their home up to date.

If new building is slow, there is no better way to build up sales than by starting a Creo- Dipt re-beautifying campaign. We have prepared a practical plan to help you do it. Write us for the details. CREO -DIPT COMPANY. Inc., Oliver Street, North Tonawanda, N.Y. In Southern California: A. G. Bartlett Btdg., 7th and Spring Sts., Los Angeles, Cal. In Northern California: Tames A. Walsh, 875 Bush- St., San Francisco. California.

Tells Lumbermen Bank's Attitude Regarding Loans

The following paragraphs are excerpts from an address by Mr. W. L. Thompson, Vice President, First National Bank of Portland, before the West Coast Lumbermen's Association.

Mr. Chaiiman and Fellow Lumbermen-

My salutation may cause some present to wonder; so for their bencdt I will state that we bankers are fast realizing that we arc partncrs in your industry.

As a result of attendancc at both thc preliminary mceting of lumbermen here and the annual meeting of the Wcst Coast Lumbcrmens Associration at Seattle, our bank made survey of its credits to tho lumbcr industry. ft is thc policy of the FLst National Bank to distribute its loans cquitably among the various industries opcrating in the community we servc. Up to the present year we havc ap- portioned l2l per cent of our total loans to ttre use of the lumbir industry. Thc survey referrcd to now discloses that our advances to thc lumber industry amount to 22 per cent of our todal loans.

This situation nahrrally caused considerablc discussion in our Finarrce Cimmittee meetings. Our committee finally decided, while this perccntage was out of linc with our previous policy, that in view of thc fact that thc industry is procecding to financc a program of promotion and trade cxtcnsion, for thc prcsent we would not disturb this perccntage. However, we are examining thc balancc aheets of our lumber borrowers with greatcr care. Wc particularly are noting the liquid position maintaincd and thosc figures which dcnote the price received in the amortization of thc timber cut. It is only a question of timc beforc the opcrator who amortizes hir timber at less than its valuc will find his bank scvcrely criticising his operation, if, indced, thc bank does not go further and curtail his crcdit. Thc bank has a responsibility alike to that of thc op- crator. It is not only uneconomic but wcll nigh criminal to permit the convcrsion of a resource of such grcat importance to thc welfarc of this Northwest as our forests without replacing it in like valucl.

In taking statements from borrowers, banks ask for information asidc frorn the figures shown on the balance shcets. Just as it ir good business for banks to inquirc as to the amount of firc and life insurance carried by borrowers, I believe it mould bc wise also for the banks to ask one othcr qircstion on thc statemcnts of thcir lumber borrowers. The queetion I would recommend is-"Are you a contributor to the Promotion and Trade Extension Program of thc West Coast Lumbcrmen?"

Sklnner t, Eddy Gor1r.

7TT VAN NUYS BLDG.

LOS ^ANGELES TR. 7501

Our committee has fatth in the results you will sccurc from youi program but we wish to warn you thcsc results will not really materialize until your program has been under way for sometinie; do not be easily discouraged and drop your program beforc it has bccn given ample time to sink into thc public mind.

Pending the ripening of thc fruits of your program, wc arc strong in the belief it would be wise for the industry to curtail production Such curtailment automatically will result in bettcr p;iccs. Thc ' economic law of supply and dcmand is working in your industry at this time. You are over producing in thc face of a decreasing de- mand. It may seem hard to disrupt your plans with a curtailment program but it will be far better in the long run for cach and cvcryone of you.

The progress your committee has made in securing subgcribers to the necessary expense fund is to be commendcd. It is difficult to understand how any operator can hold back from joining in the movcmcnt, when such men as make up your committec, lcaders as they are in the industry, grve up their time to put over this program at much pcrsonal discomfort and inconvenicnce, unless it bc that slackers are always ready to ride free at somcone else's expcnse.

MR. AND MRS. GEORGE OFFICER VISIT SAN FRANCISCO

Harry Officer, Santa Fe Lumber Co., San Francisco, has been entertaining his father and mother, Mr. and Mrs. George_Officer of Conway, South Carolina, during the past we€k. On their way west, they stopped at McNary, Arizona, to visit a few days with their son, W. H. Officer, who is connected with the Cady Lumber Co. Ilarry's father is a retired lumberman and for many years was connected with the sawmill business in the South. Thev will return to their home by way of New Orleans, whdre they visit for a few days.

REYNIER LUMBER CO.

126-1?i.lllD Sante Marina Building

ll2 Market Strcct

SAN FRANCISCO

WHOLESALE

Fir and Redwood Lumbcr

Trcatcd and Untrcated Poler and Piler

Californir Sugar end Whitc Pinc Lumber

Split Redwood Ticr, Pottr, Grape Stekcr, ctc. Sawn Redwood ShaLer and Shinglcr

PORTLAI{D, OREGON, OFFICE Northwertem BinL BldS'

Our repreacntative! In Southern Cdlfornh an Wllllanr end Cooper. AS Wett Sixtb Strcct, Iar ArgGlcr

S. E. SLADE,LUMBER CO.

EST. TEES

LOS ANGELES

REPR,ESENTING

A. J. WEST LBR. CO.

E. C. MILLER CEDAR IJR. CO.

ABERDEEN, WASH.

PROMPT AND REGUIAR STEAMER SERV. ICT, ON DIFFICULT CUTIING ORDERS;

MILLER SHINGLES

WHOLESALE

SAN FRANCTSCO

Ncwhall Bldg. Tcl. Kcrrncy lll0

Wrtch fc tha Fourth AnnlvaBd:f l{um. bsr, July Flrlt. lt wlll b. food.

E. dc Rcynlcr

H. B. Gamcrrton

l. N. Vrn Nuyr Bldg. TcI. MEtro. ll0l5

Age

MY FAVORITE STORIES

By lack Dionne

not guaranteed-Some I have told for 2O years-Some less.

He Thought They Were Pulling Off An Indignation Meeting

Two frishmen were standing on the coffrer in ong of our cities, when there came down the middle of the street a parade of Shriners in their full regalia.

They were brand new to one of the gentlemen from the Emerald Isle, aqd he looked at their costumes and Fezes in wondermenL

FAVORS VOLUNTARY INDUSTRIAL REGULATION

Washington, D. C., April 30.-Secretary Hoover, as chairman, made it plain to the National Wood Utilization Committee, meeting here, that timber conservation-involving reforestation on the one hand and better utilization of wood products on the other-was properly a matter for voluntary action instead of governmental regulation. In fact, Mr. Hoover went so far as to say that nothing could be accomplished in this direction by governmental action. He cited lumber standardization as an outstanding example of what organized industry can do, unhampered by government.

The Best in Oak Flooring Manufacture

A ahipment of Long-Bell trade-marL,ed oak flooring reachea'you in frrst class s6ndi1i6n-ihs reatrlt of atandardg of manufacture, loading and ahipping unsurpaosed in the induatry.

Study theee points of nrpcriority:

l-The greateEt care is used in the aelection of raw material.

2-All the elementa of kiln drying are undcr exacting control.

3-.The utmost precioion in the operation of mechanical equipment.

4-A system of grading and inapection pledging thc bect and mort uniform rcgults.

5-Carcful loading and every preeaution to prevent damage in transit.

It is constant adherence to theee practices which aaturea the dealer of having, in Long-Bell tradc-marked oak flooring, a product a8 near perfect as man and machinery can make it.

Plentr rt

Pb. Btui, Art. Halcne, Arlc InngvilL, t-. (!-ot-Boll Brud) (Supcrlor Brud) (Long-Bcll Bnnd)

The Long-Bell Lumber Company

H. A. Lonr Bldr. Krarar Clty, Mo.

Lunbcmcn Slncc llil6

"What the Devil is them?" he asked the other Irishman.

"Them's Shriners," said the more sophisticated one.

"An' what's Shriners?" asked the first.

"They're Masons," said the other.

"Masons?" exclaimed the first. "Well, what the Hell are they strikin' for. They're gettin' twelve dollars a day now

HUNTINGTON PARK HAS NEW YARD

The William M. Robbins Lumber {ompany has opened a yard on Slauson Avenue and Downey Road, Huntington Park.

HAYWARD OPENING NEW YARD

Hayward Lumber & Investment Company is opennew yard at Los Banos.

Platner & Holly Pico Street, Santa

NEW YARD have opened a new retail yard at 3326 Monica.

Continuous Testinj

Seopler e!? cut &on cvrry li&r tnr & of lunbcr, weighcd on r 6nely djurtcd gren rcahr belred bone dry' in en. ohctric oven, thcn rc-reigbcd. By thir exactitrg prtc.r wc na&c eurc that evcry plre of lunber &r tined for *Bverlertinglt Hardrood Ftooriag onteinr the ptopcr noirture content There ir no gue$wo*, at anf *age ofnanufacture.

NICHOIS & COX LUMBER CO.

GRAND RAPIDS, MICHIGAI\

*The Ho* of Fine Woo4oorliw*

HOBSON'S CHOICE

An eastern m n on a business trip through the west, stopped at a smdl hotel in a country town one day. He entered the dining room, and a waiter showed him to a table.

"Will you have some pork and beans, sir?" asked the waiter, as he brought a glass of water.

"No" said the eastern marl "I never eat pork and beans." "Dinner is over then, sir" said the waiter, as he moved aveay.

LITTLE AH SID

Little Ah Sid was a Chinese kid, A cute little boy you'd declare, With eyes full of fun and a nose that begun, Right up at the roots of his hair.

Jolly and fat was this frolicksome brat As he played through the long summer day, And he braided his queue as his father used to In Chinaland far far away.

Once over the lawn that Ah Sid played upon, A bumble bee flew in the spring, "Melican butterfly" said he, with winkinE eye, "Me catchee and pull em off wing."

Then with his cap he struck it a rap, This innoce,nt bumble beeA4d put its remains in the' seat of his jeans, For a pocket there had the Chinee.

Down on the green sat the little sardine, With a style that was strangely demure, And said with a grin that was brim full of sin" "Me mashee um butterfly sure."

Little Ah Sid was only a kid, Nor could you expect him to guess, Wbat Hnd of a bug he was holding so snug, trn the folds of his loose fitting dress.

"Kl-yal Kip-phy-yee!" Ah Sid cried as he Rose hwriedly up from the spot, "Ki-yat Yup-a'kan! Dam um'Melican manUm butterfly ve$y.much hot!"

..GENTLEMAN" 'DEFINED

A gefitlerran, in the truest sense of the word, is a man whd in his ilaily life practices gentleness, kindliness, consideration, moderation, mutual helpfulness, and the belief that one man's privileges ends where another man's rights begin

INFIDELS? I

A careful study of their words, works, and lives, demon-' strates the fact that most of the famous "infidels" of thei world's history, were not so much men who refused to be-i lieve in God, as men who refused to accept some little man'si idea of God. The little man, having neither visio4 norl sense of humor, misses this fact, atrd calls him "infidel."1 But the Master said-"By their (not 'words' nor 'claims'l nor'creeds') WORKS ye shall know them," and many ofi the so.called great "infidels" were men who did great worksl for others.

Generally the merl who cry "infidel" at others, are pos-' ressed of the same spirit that created the instruments of! torture in the old days with which to tear and rend ths flesh of those who refused to agree with them. i

HERBERT SPENC N THINKING AND HEALTHI

Herbert Spencer, the Naturalist, taught that our English Philosopher and' ing arid our well-being are! inseparably allied to one so is he," is a practical, eve,ryday life.

; that "as a man thinketh,; of living and enjoying

He believed that cheerful, happy ble to sunshine on plant harmony, and as such, are construct clared to be sarlitary; kindliness to be works for health. These happy Spencer, a quality in the blood called essentially vitalizing and life producin

ions are compara-l create health andf

Good will he de''[ ygenic; friendshipl ons secrete, saysf ism, which is1

On the other hand, fear, hate, and

emotions of un-' to clog circulation,i rs, and stupify the' kindliness evolve a toxin which disturb digestion, congest the senses; and aims to the dissolution destruction of life, He believed that all that embi saddens, and disap-l points produces a chemical c that makes for disaster,l and hurries death.

"A poison" said of hate."

Spencer,'"is only a concentrated form

"uNcLE JOE" AND A OF

BOOKS

Uncle Joe Cannon, famous of Rqlresentatives, once paid for a set cbased with a check, upon the back of

came it o""" to"l

the House of he had punhe wrote these words: 'This check is in full paymentlegal and moral for sixty volumes of books. The are not worth a. damn-and are dear at that. 'We are too old to learn,. but the way your gentlemanlY Uncle Joseph is worth the full

CONVERSATION

F-U-N-E-X-?

s-v-F-x..

F-U-N-E-M-?

s-v-F-M-

O-K-I-L-F-M.N-X.

ATERS LOS ANGELES

LUMBER

Albion Lunbcr Co.

397 Pec. Elcc. Bld3. ...TUchq Ellg

Algona Lumber Co.

204 Fay Bldg. ....TRinity 00ll Bar.tcr, J. H, & Co.

l03if Central Bldg. .. .TRinity 6332

BecLrtron, L. A. Bor 551, Statiou C. ..Gladrtone 7559

Blinn, L. \l/. Lumber Co. 250f S. Alameda .llUmbolt 3770

Booth-Kelly Lbr. Co.

T3ll .Qentral Bldg. . .TUcker 9260

Chamberlin & Co, W. R.

266 Charnber of Commercc Bldg... ..MAia 47Ol

Coor Bay Lumbcr Co.

606 Pctroleum Securitier Bldg. . ..TRinity 1618

Dolbccr & Canon Lumber Co.

410 Pacific Mutual Bldg. . .TUcLcr 7651

Forgie, Robt.

523 Central Bldg. .VAndikc Et29

Fruit Growcrr' Supply Co.

7ll Conrolidatcd Bldg. ...TRinity l0ll

Gcrnain Lunbcr Co.

601 Trenrportrtion Bldg. ....BRoedwty N2l

Golding Lbr. Co, Frcd

6119 Central Bldg. ... ....TUckcr El4l

Hamnond Lbr. Co.

2010 So. Alamcde St. .......HUmbolt lSOl

Hanify Coo J. R.

522 Ccntral Blfu. . .MEtro. lX5il

Hrrt-Wood Lumbcr Co.

ll23 Pac. Mutuel Bldg. . ..MEtro. Z2l7

Harty, Gco. M, Lbr. & Mfg. Co.

715 S. Berendo .... ... .DRexcl 7460

Holncr EurcLa Lbr. Co.

1025 Van Nuyr Bldg. ....VAndiLc 1752

Hoopcr, S. Co Lumber Coo

6ll Central Bldg. . .MEtro. 0l8it

Hoovcr, A. L.

7116 Stendard Oil Bldg ...VAndiLc &iit2

C. D. Jo6nron Lumber Co.

glfl A. G. Bartlett Bldg. ...VAndiLc 55?3

Littlc Rivcr Redwood Co.

266 Chamber of Commercc Bldg. ..MAin 4764

Loag-Bcll Lumbcr Co.

57E Chamber of Comrnercc Bldg.,. .MEtro. 5615

MacDonald & Harrington

710 Centrel Bldg. ...VAndiLc 3il{2

Mcrur, J. O.

925 New Pacific Financc Blds. ...TUcker tittitE

McCormick, Char. R. Lbr. Coo of Del.

_ _llq0 Lrnc Mortgrgc Bldg. .......TRinity SCll

McCullougb Lbn Co.

StS Chambcr of Commcrcc Bldg..... .TRinity 0196

Ncttlcton Lbr. Co.

ZeO [gnk lt.ly Blds. ......TRinity ?9Ol

Orcaon LLr. Agcncy

P".l;: i;fftnl t';. " " "AXrid3c 13?4

?00 Staadard Oil Bldg. ...VAndiLc ttii!2

Pickcring Lumbcr Co.

_ -615 Cere_tral !ldg, ... .BRoadway 0Zl3

Rcd Rivcr Lumber Co.

R"d3:"i'!fit#;ii ;;:;:'e;. "' " " 'AXridgc etr'

3lt E. 3rd St. ..... .VAndiLc lt?2

Sente Fc Lunbcr Co.

397 Pac. Electric Bldg. ...TUcLcr 57?9

Skinncr & Eddy Corp.

-- _7ll Va_n Nlyr Blds... ....TRinity 7S9l

Sladc Lumber Co.

-82E Ven Nuyr Bldg.

Sudden & Chrirtcnron 90ll Bartlctt Blds. ...MAin 5l9lf

FOR THE BUSY LUMBERMAN

Tacoma Planiag MiU 915 E. 62nd St. .Axfidrc l!?l

Twohy Lumbcr Co. 221 Kcrchhofr Blfu. .....BRordwry 0!al Union Lunbcr Co.

, , Lgnc Mortsasc Blft. . .TRinity 2ll2

Wendling-Nathan Co.

706 Standard Oil Blds. ...VAndiLc E532

Whitney Co,rThe 330 Central Bldg. . .TUcker 3512

W. W. \f,filkinron

l2l4 Inrurance Erchangc Bldg TUchcr llltl

Williamr & Coopcr Pacific-Southwcrt BanL Bldg. . .,.TUcLcr 59lt

Wood, E. K- Lunbcr Co. 4701 Santa Fc Avc. .....Mldlead 3lll

Brown, Rollinr A.

HARDWOODS

6lX6 Carlor Ave. .GRenitc 3el2

Cadwalladcr Gibron Co, Inc.

362E Mincr Ava .ANgclur 32t7

Coopcr, W. Eo Lumbcr Co.

2035 E. lstb St. .HUnbolt l3t5

Grippcr, Jcronc C.

756 So. Sprllc St. .TRinity 0l0S

Hammond Lumber Co.

2010 So. Alameda St. .......HUnbolt l59l

Kcllogg Lumbcr Co. of Crl.

523 Ccntrel Bldg. ..VAndiLc tl!2t

Netional Hardwood Co.

63,1 Aliro St. ...

Nickey Bror. Inc.

ltEl

6120 So. Park Avc. ....THornwell tl97

Pecific Corrt Con'Cl Co.

1616 So. Mein ... .AXrtd3c ltll

Serim, W. G.

910 Ccntral Bldg... ..TUcLcr 9l2i

Stanton, E. J. & Son

3tth and Alemcda Str. .. .......AxridgcJ2ll

Wcir-Boerdman Co, Rivcrr Bldgo .....TUcLor 3,13t

\f,fcrtern Hardwood Lunbcr Co.

2.011 E. lsth St. .WErtmorc 616l

Wilron, Yfn. Mo Lumbcr Co.

2057 E. lsth St.. .WErtmorc 306i1

Woodhaad Lumber Company

5720 So. Mein St. ..AXrid3c $?!2 SASH AND DOORS

Americen Door Co.

43Zl Moncte Avc. .....HUnbolt Olt

California Door Co.

Zl7 Ccntral Avc. .TRinity ll0l

Hemmond Lunbcr Co.

2010 So. Alamcda St. ........llUmbolt tsgt

Hettcn, T. Bo Co.

1600 E. \l/arhington ....WErtnorc 3160

Kochl, Jno. Wo & Son

_ ---652 S_o_. \lr_c_r St ...AN3ctur l3?t

Lillerd, MarL W. Ol93 Stanford Avc. .THornwrll tillf

Rcd Rivcr Lunbcr Co.

?02 E. Slauron ........AXridgo gU5

Pecific Door & Serb Co.

3216 So. Mriu .......HUnbolt ?fll

Wcrtcrn Sarh & Door Co.

160l E. 25th st.

Whccler-Orgood Co.

1617 E. l6th St. .HUnbolt lO3

W. W. Wilkinron

l2ll Inrurance Erehange Bldg. .. .TUcLcr llil

SCREENS

Hipolito Conpany, 2lrt ard Alrmcda Str. ...... .WEitrnorc 6l!l

P.A,NELS

Celifornia Panel & Vcncer Co., 955 S. Alamede St....:. .. . .TRinity OliZ

THE MAN \,tIE NEED

The doctor takes our temperature, The surgeon carves our bones, The music master tests our voice And then berates otlr tones' The lawyer settles our disPutes, And their- exacts a FEE. Oh, there are many clever men Well known to you and me.

The dentist grinds-he grinds with glee And iazzes all our teeth, The 6ie detective looks for clews And sdnetimes finds the thief. The traffic man yells, "Hi, come here ! Back up !" and "Don't go ther.e !" The kindly parson whom we grieve Wastes on us one more Prayer.

The banker ,rnay lend of his Pelf When we've none of our own, ths good Samaritan "stands bY" And isks, "Why that wild groan?" But there's another friendlY man, And everywhere we roam, In earnest tones we'll hear him saY, "Come, build yourself a HOME'"

The Lumberman ! The Lumberman ! We need him everY daY, We'd have a sorrY time indeed If he were far awaY. For we can't love, or live, or fight, Or rest our wearY domes

From worries that beset our daYs Unless we OWN OUR HOMtlO.

McCORMICK STARTS FIRST LOG DRM

LONGVIEW, May 2.-The McCormick Lumber Company, which recently began its logging operations in Cowlitz County, conducted its first log drive yesterday and today down the Cowlitz River. The logs are driven down the river to the Rocky Point boom, where they arb formed in huge rafts and towed to the mills.

DAVID M. BOTSFORD TALKS TO PORTLAND HOO HOO CLUB

David M. Botsford, vice-president of Botsford-Constantine Company, which is handling the advertising campaign of the West Coast Lumber Trade Extension Bureau, was the speaker at the May 6luncheon of the Portland Hoo Hoo Club. Mr. Botsford outlined the plans for the advertising of Douglas Fir by the Bureau, and his talk was much appreciated by members.

As an instance of the manner in which sales of lumber can be increased by advertising and sales promotion, Mr. Botsford pointed to the fact that shipments of oak flooring had increased from 42 million feet in 1919 to 55 million feet in 1925.

One of the fine tests of salesmanship is being able to hold your temper in theface of a customer who is unfair and unreasonable.

JOHN G.

C. P. A' c. s. cowAN, c. P. A.

Some Facts and Figures That Impress

At the recent convention of The Lumbermentr Association of Texas at San Antonio, a gentleman, speaking on ttThrift" as. a fundamental of home building in this country, made s<)rne statements that cannot be too frequently dwelt ulxrn, and nrhich every retail lumberman ought to lrnow.

He said ttrat we talk too much about the difrculty of financing home builders, and yet enough money is being foolishly spent in this country every year to build homes for all the homeless of the land, giving these figures in particular:

The United States spent inl92L

$50,000,000 for chewing gum.

$35O,0O0,0(X) for soft drinlg.

$460,000,000 for iewelry.

$650,000,000,for candy.

$750,q)O,000 for cogmetics.

$1,8(X),00O,(X)0 for tobacco.

$3,0OOr(X)O,fi)0 for parties and entertain' ments.

He didn't give the liquor bill, but it would make a huge addition to that list, probably equaling the tobacco bill.

Then add $500,(X)0,(X)0 loat annually in worthless securities, as is estimated by the U. S. Crovernment, and we have a total of $11r340,(X)O,(X)O of what might be called "wasted money.tt

More tlran eleven billions of dollars which the home buil&rs have a shot at diverting into more ureful channels.

When the dealer doubts the posaibility of creating business in HIS torvnr or territory, he should just remember that that terri' tory and every other territory ig furnishing itr share of this huge total

Identified Lumber

When a man writes a book he signs his name to his work. The publishers print his name on the front cover in order that the reading world may know the identity of the author.

When a great artist produces a painting he signs the painting and thus establishes the identity of the production in years to come.

When our Government produces money the name of the maker is stamped indelibly into the face of the coin, and the world is thus protected against counterfeit money.

Architects chisel their names into the corner stones of great buildings, and in this way announce their willingness to become responsible for their conceptions and ideas in construction.

A man who produces anything which obtains more than passing attention assumes an obligation which he cannot shun.

When he produces he is duty bound to stand up before the world and say, "I did it."

If he is not willing to do this, he is not living up to his obligation to the public.

In the early days of merchandising there was a time when the producer was rather inclined to dodge the responsibility of acknowledging the parentage of his p'roduct.

But it was in the days when products were "conceived in sin," and when the slogan of the seller was, "Let the buyer beware."

It was not considered good form at that time to name a product, because no particular attempt was made at getting quality into it, and merchandising consisted in being able to sell something of doubtful value for as much as the seller could extort from the buyer.

But naturally such merchandising policies soon crumbled of their own weight, and the present day method of merchandising came into existence wherein the public no longer is compelled to "beware".

No intelligent man of today would have the temerity to even suggest that modern merchandising methods are faulty particularly as they pertain to the average seller's willingness to stand behind that which he sells.

Individual opiniohs, however, do not count for a great deal in a decision of this kind, because, after all is said and done, the public really decides upon the correctness or incorrectness of any merchandising principle.

If the PRINCIPT E is wrong, all the force in the world cannot bring pressure enough to bear upon the public to cause its unqualified acceptance.

The public is the final judge.

Regardless of what the producer's personal opinions, hopes or inclinations may be, his success depends upoh the attitude of the public towards his product.

If the public does not take kindly to the product, or if it is sold to the public in a way that is distasteful to the public, the maker hasn't a chance in the world.

It is a well known and accepted fact, in present day manu-

facturing, that the producer is not his own boss. He has but little to say as to what he is going to do or what he is NOT going to do.

The producer can go right on producing and the public will go right on buying something else, provided the maker doesn't do exactly what the public desires him to.

And the retailer has even less to say about the question than the producer.

Between the maker and the user is the retailer or the distributor. He exists only by virture of the fact that he can render SERVICE. If he cannot do this, he might just as rvell get off the earth for he will not be tolerated by the public.

It is the function of the dealer to be able to do things for the buyer that the buyer could not have done if he bought direct from the producer. If the dealer is able to do this, his position is secure.

If not, he is headed for the rocks.

Sentiment plays no part in the scheme of merchahdising. It is simply a matter of SERVICE from the time the product leaves the maker until it reaches the user.

One may argue on indefinitely about wholesalers, jobbers, mail order houses or any other system.

The only system which will survive permanently and grow great is the one which gives the best SERVICE to the buyer in getting the proclu'ct from the producer to the ultimate user.

And SERVICE includes any number of things, such as price, guarantees and instructions as to the correct use of the product.

If all of these merchandising ingredients are not present in the transaction, the public simply loses interest and stops doing business.

And when the public doesn't buy that is the end of the chapter.

Mr. Manufacturer is all through and so is the dealer. There is nothing more to be said.

The public decides.

The public prefers certain merchandising policies, and it goes to the merchant who comes the nearest to doing business on this basis.

As soon as dealers began to realize that the public really had something to say about merchandising, they promptly turned to the maker and said to him:

"We have to stand back of the stuff we sell. Mark vour product so that we can identify it."

And the maker didn't have a come-back.

There were certain well established grades or standards of quality in each line, and all that Mr. Maker was required to do was to live up to these standards. If he did this, he was not ashamed to put his name or trade-mark upon the product, which, in turn, was considered by the dealer and the public as evidence that the article was of standard

quality, ahd that if it was not, the maker, since he was known, would be willing to make good.

That was all the public wanted.

There was nothing unreasonable, irrational or silly about the public's demand for identification.

So universal is the practice that it is almost impossible for one to think of a manufactured article how in common use that is not named or trade-marked.

It now includes articles which people have always insisted could never be named, such as fruit, walnuts and farm produce, which Nature manufacturers in her own great laboratory.

There was, until recehtly, one great and glaring trademark omission in the field of present day manufactured products.

This product, too, is one that is used almost universally.

The volume of business is so great in this particular industry that it ranks well up among the largest industries of the world.

Up to within a short time ago LUMBER was not trademarked.

When one stops to take ihto consideration the fact that lumber plays a highly important part in the scheme of our daily existence and that the foundation of our very existence as a nation depends upon the quantity and quality of our HOMES, it can readily be understood why the public is now ready for LUMBER IDENTIFICATION.

The public knows little more about lumber today than it did fifty years ago. fts conception of the lumber business is 90 per cent wrong.

The lumber manufacturer today is in the same position that manufacturers were in before the public brought about a new era in retailing.

The new era is now reaching the lumber business. It is one of the last industries to fall into line.

Trade-marked and grade-marked lumber is now coming into use.

Mr. Consumer is not unreasonable ! He simply wants the same protection that he gets when he buys a sack of cement, a piece of wallboard, a keg of nails, a door knob, a

Dry Kilns

box of screws, a sack of plaster, a can of paint, a sack of four, seed potatoes, garden seeds, machinery, and in fact, EVERYTHING ELSE WHICH HE BIJYS.

He only ll'ants IDENTIFICATION and the acknowledgment of parentage, because of the protection which it afrords him.

The trouble with the lumber business has been that the public was forgotten by the manufacturer and the retailer.

And the public is just as important in the lumber industry as it has'been in every other industry.

Suspicion must be eliminated, and until the user of lumber is provided with the one thing that he has persistently demanded in the purchasing of every article that he has svgl u5sd-IDENTIFICATION-he will continue to be suspicious.

And as long as the ULTIMATE USER is suspicious, there isn't the faintest chance of manufactu'rer. wholesaler or dealer getting anywhere.

When the manufacturer sends a log through a modern sawmill and produces a board which would bring joy to the heart of any inhabitant of the United States, regardless of whether he uses lumber or not, HE IS DUTY BOUND TO GIVE THAT BOARD A NAME SO THAT THE PROTECTION WHICH HIS NAME AFFORDS WILL BE PROVIDED IN ALL FUTURE PURCHASES.

Without this protection the board is thrown out into the channels of commerce without a fighting chance.

And that is just where the whole trouble lies today.

Mr. IJser feels that he is entitled to some insurance and protection from the maker, and merchandising history proves that he is right and that he is going to get it.

It is the final solution of a vast majority of problems which permeates the lumber industry today.

The public is really the deciding factor in the controversy, and the public has already decided the question of IDENTIFICATION so unanimously that we know the answer to the question of trade-marked lumber long before the polls are closed.

Plainly marked lumber was as inevitable as the tide. It had to come. The same force which brought about identified products in other lines would by the same natural law bring about the same result in the lumber business.

Moore's natural draft and mechanical recirculating kilns of practical and modern typer.

Complete line of dry kitn equipment, urch ar trrrclo, transfer carr, recordiog and regulating inrtrumentr, lrmrber liftr and fat and edge lumber stackerr.

WA I'{ T ADS

(The Clearing House)

This Column of "Wants" and "Don't Wants" is for:

rhe t"SgyrHrE

Rate: $2.s0 per colurnn inch

WANTED

EtF $$f-i,io se'

The Fellow Who Wantsto Hire

The F ellow Who Wants to Be Hired

ALL ,ROUND MAN, OFFERS SIERVICES

Competent and cxperienced Hardwood Salesman for San Francisco territory. Want a producer and one who is familiar with Hardwood Grading Rules. State salary expected and give references. Address Box A-160, care California Lumber Merchant. 5-1-1

EXPE'RIENCED CAILIFORNIA WHITE PIN,E SALESMAN

Thoroughly experienced lumbermano all departments, desires permanent position with retail concern, where opportunity for advancement is sure. Age 32, married. Arn particularly capable in estimating work and accounting, and consider myself able to handle any position in a retail yard. Fair salary to start. Address Box A-162, care California Lumber Merchant.

FOR SAL.E

5-l-2

For Eastern territory, one for Central Western ter, ritory. Reply, give experience, former connection' age and salary wanted. Address "MSM"; care California Lumber Merchant.

WHITE PINE BOX FACTORY FOR SALE

We have a first class efficient box factory of 60,000 daily capacity, located in Northern California, which we offer for sale' Good supply of raw material in immediate vicinity. Will give full particulars upon request. Address Box A-127, care California Lumber Merchant. 2-1s-tf.

ARIZONA OPPORTUNITY

Capable man with $10,000 to $15,000 may have control of business established ten years and making money with volume of $3,000 to $5,000 monthly. Profits will be guaranteed to proper person. Address Box A-163, care California Lumber Merchant. 5-l-2

FOR SALE

Single band saw mill, box factory in connection, short railroad and logging equipment complete, located main line railway, plenty of timber available. Address Box 4-164, care California Lumber Merchant. 5-15-2

FOR SAI;E

Hinkley Spears & Hayes-Corliss Type-Single Cylinder Engine 8x30 in.--about 100 H.P.-complete. In almost new condition, as was in use only five hours. Address communications to Box No. 557, Modesto, Calif. 4-15-2

Pine operation in Plumas County, Califo,rnia, for sale. One mile from railroad. Twenty million feet, 60 per cent Pine. Adjoins large tract of forest reserve timber. Hugh S. Herman, owner, Gilroy, Calif. 5-l-4

YARD FOR SALE

Los Angeles Lumber yard fully equipped and doing nice business for quick sale, $6,00O.00 full piice. Addresi Box A-165, care California Lumber Merchant. 5-15-1. . 200 heavy , n- *:;I i.t*11',.u ror assembring loads-good condition-$2.00 each.

Sun Lumber Company, Beverly Hills.

ESTIMATOR \VANTS POSITION

Lumber, sas! and door estimator with building constructior_experience wants position with company where there is chance for advancement. Address Box-A-i61. care California Lumber Merchant. 5-1-1.

SMALL YARD SN,AIP

-T1os Angeles retailer offers small yard on the edge of Los Angeles for sale at attractive price and terml.

Total investment would not go over $10,000 and favorable tenns bould be arranged. Present owner ourns groun{ which he will lease at low figure.

Yard doing enough business to show good living for one man and can easily be increased by live wire who can merchandise and successfully meit competi- tion.

Address Box F-122, care California Lumber Merchant.

The Roof of No R.pairs

A roof of Pioneer Yosemite Rock Surfaced Shingles is more than a thing of beauty. it is an outstanding economy! The reasonable first cost is the only cost. The unfailing protection against time and weather; the absolute fire safety and resulting low insurance; beautiful and non-fading colors, which eliminate painting or staining. these things combine to reduce their total cost to an amazing minimum!

These are the features that are behind the growing demand for Pioneer Yosemite Rock Surfaced Shingles. They are your assurance of greater stock turnover at a profit! Your market is further increased by the fact that you may sell them for re-roofing on easy time payments and we handle all paper and collections for you!

E.A,SY PAYMENTS FOR RE.ROOFING

When you sell Pioneer Yosemite Rock Surfaced Shingles for re-roofing you are selling the high- est type of economical roof protection and you may sell them on easy time payments. If you are not already reaping the volume of business this plan assures, write us for complete details.

ProNBrn Paprn. Co., INc. Estoblished r88B

LOE ANGELES SAN FRANCI$CO PORTLAND SEATTLE

Pioneq Manufactures a Com. phe Line oi Roofings and

Pioneer Standaril Square Buu Strip Shinglcs - beautilul in effect and most economical