SUDDEN & CHRISTENSON

LUMBER AND SHIPPING

6th Floor-Hind Bldg.

What Advertising Did For Tobacco

James Buchanan Duke, the tobacco king, died worth ninety million dollars. But it wasn't tobacco, primarily, that did it. Advertising should take the credit.

His father, Washington Duke, conducted a tobacco enterprise, his son being in with him as partner or associate. Business was then none too good.

"My son came back from a business trip to New York," said the old gentleman, "saying he had pledged our credit for $750,000 to be spent in advertising during twelve months. Our entire assets didn't amount to that much. I told Buck so. He merely smiled. For three nights I did not close my eyes in slumber, worrying about what I regarded as certain ruin. Buck slept peacefully. But when the advertising began, orders carne so fast we had to increase production. At the end of t'rselve months every cent of the advertising was paid for an'l our assets were several millions."-The Ambassador.

A City Answer From A Country Clerk

Tourist In Village Store: ou in the shape of automobile tires ?"

Saleslady: "Funeral preservers, invalid cushions, doughnuts-and have?" tires. What will you

AF'TER LI

And then there was the Chink who admired Lindbergh so he wanted to name his kid after him. He called him One Long Hop.

Before And After Marri Ge

Before they were married he her: "Were f drown in the ocean, going down for the , you would very happy be the last person I'd think of." It then.

After they had been married several they quarreled

This time they sounded different, and she hit him with a skillet.

The Quitter

When you're lost in the wild and you're scared as a child, And death looks you bang in the eye; And you're sore as a boil, it's according to Hoyle, To cock your revolver and die. But the code of a man says "Fight all you can," And self dissolution is barred; In hunger and woe Oh it's easy to blowIt's the Hell-served-for-breakfast that's hard.

It's easy to cry that you're beaten, and die, It's easy to crawfish and crawl, But to fight and to fight, when hope's out of sight, Why, that's the best game of thern all. And though you come out of each grueling bout, All broken and beaten and scarredJust have one more try. It's dead easy to die, It's the keeping on living that's hard.

SHE'D NEVER SEEN ONE

Ambrose loved a Very Modern Girl. She was his fiancee. One day he sent her a little gold gift. She thought it charming, but did not recognize it, "What is it?" she asked, "It is neither ring, nor bracelet, nor brooch?" "That" said Ambrose gently, "Is a thimble."

The Story In Merchandise

Most saleable merchandise has a good selling story in it somewhere.

And a good salesperson is one who knows every chapter of that selling story.

And a good advertiser is one who dramatizes every sentence of that selling storY.

Merchandise that hasn't a selling story isn't worthy of being sold.-Amos Parrish Magazine.

We cater to the small yard--'-'

CALIFORNIA REDWOOD ASSOCIATION EN\ DORSES STATE PARK PLAN AND URGES ,l sETTING ASrDE oF LARGE*AREA oF I REDWOOD TTMBER

! ttt. C"titornia .Redwood Assoa'iationi recen[ly ibent cih rbcord as being in favor of the proposed state park fYstem *hen thev eniorsed the issuance bf the state bond issue di E6,0O0,OOO, and urged the setting aside of a laige- "ld ibp;e;entative area oT Red*ood timber as a part of the syite-. The resolutions follow:

' WHEREAS, there is to be submitted to the voters of California at the general electiori of 1928, a"propositio:r to issue, as required]state bonds in the amount of $6,00O'000 (Six'Million Doliars) to be matched, dollar for dollar,- by d,rivate subscriptions of an equal amount, the total fund thus ireated to be used in the acquirement of such properties as '' may'be approved for state pirli areas, dnd

' WHEREAS, ordbrly method of acquirement is provided by machinery set up, for the purchase of properties o{ every debcriplion, -deemed suitable for state park purposes, .in whate-ver portion'of the state such propeities may be located, and

WHEREAS. the California Redwood Association be' lieves that. properlv acquired and administered, additional state p'arks ite lor ihe best public interest : therefore, be it

I nA^SOLVED, fhat the California Redwood Association' urges that a large and'iepresentative area of virgin RedivJod timber be-secured ind set aside, for all time, as a part of this propoped state park sysJeq, and be it further

' RESOLVEO, ttrat ihe Califoinid'Redwood Association i:ndorses the issuance'of stade bonds'for the proposed state park system and, in order to promote cordial cooperation a.rd ut detstanding of persons; and interestb most closely Concerned, there be authorized the appointment, by this Association, of a permanent Committee of five, to be known as: Committee' on Recreation and Parks, whose duties it