News y N ew s

STATEMENT OF OWNERSHIP, MANAGEMENT' ETC., OF CALIFORNIA LUMBER MERCHANT

The California Lumber Merchant is published on the First and Fifteenth of each month at 4O8-9 Fay Building, Los Angeles, California. It is a personal business owned by J. C. Dionne, Houston, Texas, who is Publisher and Manager. Fhil B. Hart, Los Angeles, Califo'rnia, is Marlaging Editor. These facts are sworn to by Phil B. Hart, Managing Editor, before Annabel Stockman, Notary Public, Los Angeles, California, April 14,1923-

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United Sash And Door Dealers Dine And Dance At Pasadena

On the evening of May 22nd,, over a hundred of the me'mbers of the United Sash and Door Dealers of Southern California, with their guests and ladies, attended a brilliant dinner and dance, held at the Maryland Hotel, Pasadena. This affair was capably managed by Mr. L. R. McKesson' president oi the United Sash and Door Dealers, assisted by Mr. W. L. Leishmann.

- Among the guests were Dr. L. E. Leonard, pastor of the All Sainis Chur'ch of Pasadena, who made an interesting address, and N{r. J. W. Foley, also of Pasadena. made a talk of "Honesty and Integrity in Busin-ess."

Bill Russell Visits Valley Territory

Bill Russell, of Hill & Morton, San Francisco, has returned to San Francisco after spen'ding several days calling on the lumber trade and looking over conditions in the Sairamento and San Joaquin Valley sections.

SAN JOAQUIN VALLEY LUMBERMENS CLUB TO MEET JUNE 2 fhiy "*p".t a report from the committee- oppoint.ed to make blani for the trip to the redwoods. and also will receive some very intereiting information regarding business conditions, from Mr. A. B. Wastell, who has just completed a trip through the state.

The San Joaquin Valley 'Lumbermens Club will hold their next meeting at the Hughes Hotel, Fresno, on Saturday, June 2nd.

REDWOOD and FIR

WE CARRY A I.ARGE WTIOITSALE STOCK AT OUR OAKI.AND DIITRIBUTING YARDS WHICH ENABIJS US TO GTVE YOU PROMPT LOADING OF YARD AND SHED ITEMS IN BOTH REDWOOD AND FIR.

(Continued from Page 4) chance to flool the consumer, was what Mr. H.oover thought the lumber industry needed to be saved from.

The industry gathered in Washingtorn in May, 1922, to tatk it over with Mr. Hoover. and he told them all about it there. And while mrany men went there prepared to object to sor.ne of the reforms suggested, ,i,t is a matter of record that alter hearing him, no o'ne DID object.

He simply told them in round terms to make known quantities, mark them so that they would be recignizable fo'r what they were intended to be, and give thq public a litle say in the matter. That's the whole story. The details he left to them.

And because the industry has been slow in responding, wise lurnbernr€n see the hand of Mr. Hoover in all these recent developmnts. T?rere is one thing mighty certain; .HERBERT HOOVER HAS HIS EYE ON THE LUMBER INDUSTRY AND IS WATCHING EVERY MOVE. And he proposes to keep building costs within the reach of the people, and to see that the industry go€s through with his "house cleaning" plan.

It is also interesting to note that there is evidence right now of a disposition on the part of' the indus ry to speed up their activities along the lines suggested.

The lurnber industry resp€cts Mr. Hoover, and wants his good will. It feels that recenrt developanerrts prove all too conclusively that his ill will is NOT healthy.

J. E. FARNSWORTH GOES EAST

Mt. J. E. Farnsworth, manager for the Cali,fornia Door Com'pany at Los Angeles, left there on May .22, lor an extended pleasure trip through the eastern states.

He will be gone about six weeks. Mr. Farnsworth was accompanied by Mr. C. E. Lloyd, of the C. E. Lloyd Company Los Angeles.

LUMBER SALESMENS CLUB OF LOS ANGELES TO MEET JUNE 4th.

June 4th, is the date that has been selected for the next meeting of the lumber Salesmens Club of Los Angeles District.

The committee in charge has mailed notices to all members urging them to attend, and to bring a prospective member with them.

These meetings are getting better and larger, Mr. Ed. Tennant, president of the organization states that he fully expects that they will have a membership of double their present number, within a very short time.

This next meeting will be held at the regular meeting place, the Elite Cafe, 6:30 p. m., June 4th.

B. W. BOOKSTAVER ON ANOTHER TRIP TO MILL

Mr. B. \\r. Booksta\rer, Los Angeles manager of the McCullough Fagan Lumber Company has left Los Angeles for a business trip'to Garibaldi and other northern points. He will be gone for about three weeks.

Fred Hamlin Calling On Valley Trade

Fred Hamlin, of Bennett-Hamlin Lumber Co., well known San Frarrcisco wholesalers, is spending several days calling on their custom,ers in the Sacramento and San Joaquin Valleys. Prior to his departure for the valley terri tory, he called on the East Bay lumber trade.

W. R. SPALDING LUMBER CO.MPANY BUILDING SERVICE AND PLAN ROOM

The W. R. Spalding Lun.rber Company. of Visalia, of which the genial retail veteran W. R. Spalding himself is the active head, is stepping into the merchandising limelight right now by rebuilding their office at Visalia, anC bulding in a most attractive service, plan, and sales room, such as The California Lumber Merchant has been recommending for dealers. Mr. Spalding is one of the strongest lumber merchantsin the San Joaquin Valley, and is going to have a modern office that will make them all sit up and take notice. It will be finished early in June, and then Mr. Spalding will have all his men in from outlying points to look over the proposition, and have a nice little merchandising meeting at that time.

We Started Something

A recent issue of THE CALIFORNIA LUMBER MERCHANT carried a two line editorial, saying: ..WHAT THIS COUNTRY NEEDS IS MORE PAINT FOR THE OLD PLACES AND NOT SO MUCH PAINT FOR THE YOUNG I.ACES.''

A northern reader has written and asks to substitute the following:..WHAT THIS COUNTRY NEEDS IS MORE S'|RAWBERRIES IN THE RESTAURANT SHORTCAKE."

What do you think it needs. Send in you'r ideas, we will print them.