"The Oldest Homes are Built of Wood"

We know a lumberman who alwayE m€Dtions in his advertising, his lettera, etc., this fact:

'The oldest homes in America are built of wood.t'

There is a thought that EVERY building merchant can use to good advantage, if he will just remember it.

How frequendy, in trying to sell a home to a prospective customer, he goes up against fie argument, "I wamt to build a PERMANENT home.t'

How easy it is to say: "My good friend, the oldest homes in America today are built entinely of wood, and you can build yourself a wooden home just exactly as durable as those wonderful lrornes tlrat have becorne in ma,ny carer, national beauty e1rcta.tt

Becarue he CAN. And YOU can sell him the material

You don't have to lnow any other material And thir artide is not intended for a knoclg It is cimply a good thought for the buildhg nerchant to remember in booating hir goodand hir retvice.

BGginning with Washington's wonderful home of Mt Vernon, the old colonial portions of the country are weII dotted with wooden homes many generations old, that are beautiful to look at, and in wonderful state of preserra, tion.

Good wood, well selected, well placed upon good foundations, well constructed, and covered with a good roof, will last as long as any home is desired to last.

There is a vast difference between Mt. Vernon materials and construction, and those of the secalled "Jerry-built" homes that are getting too common today.

But it is iuat aE easy-much easier in factto get good materials a,rrd good workmanship than it was in Washingtonts time. You can gel structural materials just as stout and etrcng; riding and ouside trim jurt as lasting and weatlrer-resigting; roofs that will stand the straim and stresses of time and weather for generations. You can't get them for the rame money that you can the "'Jerry-builttt houlee, but if you want to build for permanence in wood, it can certainly be done as well now ar in C,olonial days.

That thought is worth remembering.