Does the Fact That You Have Made Money Prove That You Are Right?

C,onfucius said: t'To win, proves your 4qength, not the righteousness of your cauEe. That is only proven by the Heaven in your heart".

We thought of that the other day when we heard Eome retail lumbermen discussing a certain retailer of lumber who in his business operations excludes all modern metho& and ideas and ideals of merchandising, and runs his business on exactly the same lines that it waE run thirty years ago.

The crowd admitted that he had modernized his business not in the least, that while the whole world had progressed and gone ahea4 while all merchants and all merchandising in all other lines had been keeping up with the demands of the times, tfiig man's business had stayed juat exactly like it was in the good old horce, boggy, and itage coach davs. That was tlre conseneus of opinion. His idea in business is to keep down expenrer, sell for a fair price when peoph rvant building material, give them good soo& for trheir money, and collect the bins. Nothing mone.

t'But nemember,tt said one of the men in trhe crowd who war tElking it over, 'tre has always made nxrney in hic businegstt. And that fact seemed to imprese their mindE aa'a poasible argument in favor of unreconstructed lumber operations of the old school.

What a fallacious method of measwing thingc! Doec making money mean success?

Thint( it over. Think of the men r'ou know who have made much money, i. *v lines of businecs, whoae lives are as far from genuine EucceEs aE any liveg can be. You know them.

Every city and district has them. Every industry knows them well.

Success must be based upon service to other people-in helping others while you help yourself. The man who has built his fortunl

WEST COAST LUMBERMEN HEAR REPORT OF TRADE EXTENSION WORK AND ENDORSE RECOMMENDATIONS O F DELEGATION TO AMERICAN LUMBER STANDARDIZATION CONFERENCE

J. D. Tennant, vice-president of the I,ong-Bell Lumber Co., and Henry Schott, manager of the Westtoast Lumber Trade Extension Bureau, told the 150 lumber manufacturers assembled at the meeting of the West Coast Lumbermen's Association, held at Portland, June .4, of the satisfactory results obtained by the bureau in the wav of inquiries from the advertising which had been started less than a month. Mr. Schott said 1530 inquiries had been received up to date for the booklet on Douglas Fir, and these were still coming by grinding otlrerq down, is a failure, regardless of his bank account. in at the rate of 2O0 a day. Trvo hundred out of the first 700 were from lumbermen from Texas and other Southern states, rvhich have been using other woods, but realize that they will be using a lot of Fir in the future.

The lumberman who has made money by grving his trade as little as he can for their money, is a failure as a lumber merchant, regardless of how Dun rates him.

And that doesntt necessarily mean that he has given them little for their money in the point of pricee on his goods. He may stand for a square deal in stock prices, and be Ecrupulously honest in the letter of his business operations.

But how about his townspeople? How about his town, and hir aelling district? Doesntt he owe something to them more than "honegt goods at honeet pricestt? Doesntt a fair interpretation of the Crolden Rule mean more than common honetty, and a wagon yard?

Just because he ia willing to ctand still and run the sarne sort of business hG did a generation back, is no rearon why the people of hia town should be wi[ing to stand sti[ with him. In every other line they are modernizing. In everything tlrey do in their lives the world ia progressing rapidly, fo"gtng ahead every day. Is it fair that they should be deprived of the sort of building rervice ot'iher towns are getting, jud becauge this man happ"tn to be in their midst?

Not only should we do to otihers aE we would have them do to us, but we should do to otherg as others would do to tlrem, if we would get out of the way and give them a chance.

I heand a merchant aay of the man here discussed at one time: "The place where he h*_ " yard always has room for a new yard, he leaves so much undonet'. And THAT, it seemE, is the answer.

Mr. Tennant made an earnest appeal to all those Association members who had not yet given support to the bureau to do so without delay. Five field men have been engaged, he said, and this number would be increased to 10, one of whom will be a press agent. The inquiries already received should convince manufacturers that there is a large field for trade promotion work, and it is necessary for each individual manufacturer to put his time, money and energy into this work.

(Continued on Page rE.)

JOHN G.II.TNTOSH, c" P. A. c. s. @wAN, c. P. A flelurosn,Courw&Co.

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