Random Editorial Ramblings

(Continued from Page 6)

If there was not a single new home built in YOUR district this season, Mr. Lumber Dealer, your business would still ride a wave of prosperity if you were living and working and think{ng up to the possible level of your business. That's as true as Gospel, and it doesn't make any difference who you are or where you a?e located.' But 5/ou've got to go-get-em. It will never happen to the wait-for-em.

The new porch, the newer and better windows, the late model doors, the mirrored door for the bed or bath, the cedar closet that keeps the bugs away, the new clothes closet with hangers and shoe tack and shelves and drawers, and Oh ! those wonderful built-ins that you can use to improve every room in the house, the wall-boarded attic, and the scores upon scores of things inside and out that people NEED, that YOU can furnish, but for which the demand must be CREATED. Most of these needs are PASSM. The owner doesn't even realize he is in the market. You must do that BUILDING THINKINGand the THINKING must precede the BUILDING-if you know what I mean.

"When we're gleen, we grow; when we think we're ripe, we're getting rotten," said the sage. In the last year or so I have found a disposition among lumber dealers to feel that they have made much progress, have kept up with the times, are fulfilling their destiny very well indeed. And yet the fact is that the average dealer, even the one who proclaims himself a merchant in most decisive terms, is not even scratching the surface of his possibilities. He isn't equipped, he isn't thinking, and he isn't working half enough. There isn't a dealer anywhere who isn't completely surrounded by PASSIVE prospects for business that he doesn't even seem to susp€ct the presence of. Develop them, and the Genii of success obeys your command. t*rf

Don't worry so much about the "building permits," and their present volume as contrasted to some time in the past. Let the past alone. And rernember that there has always been plenty of volume in California to make everyone in the industry prosperous had they got a decent price and profit. It isn't volume we need. It's cooperation and common sense and a little good merchandising.

We Always Have Lumber For Sale

Thru good times and tough going our mills and steamers are running-our sales force is at your service-our lumber products keep coming to California. 'We can give you the items you want for prompt delivery. Manufacturers and Wholesalers 633 Petroleum Securitice BIdg. Loa Angelee WEstmore 0229

Gaeco Bldg. Portland BEacon 9620

HOT BEARINGS WON'T FREF'ZE

When lubricated with EBONCUP

Union Oil Company has perfected a super heavy-duty grease that more efficiently lubricates crank pins on donkey engines, locomotive journal boxes, line shaft, and other bearings that have a tendency to run hot.

This grease is called EBONCUP. It maintains its body and forms a perfect lubricating cushion no matter what the bearing temperature. It does not waste away. It reduces metallic wear and tear to a point that has never been considered possible heretofore.

tIEngineers using EBONCUP say that it lubricates more efficiently than any similar product that they have ever used.

Compare it !

Try it yourself ! Secure a supply at the nearest Union Oil distributing station. Put it to work on the most difficult jobs you have at the mill or in the woods. Compare it with the lubricant you are now using. Then base your future orders for heavy-duty grease on thatcomparison.