Russell T. Gheen

Ruseell Gheen, the yormg man with ttre infectious smile and the pleasing baritone vocal equipment, splendidly represents the C. D. Johnson Lumber Company in the free city of San F'rancisco.

Mr. Gheen served his country during the World War as First Lieutenant in the l28th Field Artillery, and was promoted to a Captaincy on the battle field; but he admits that he never really knew what war was until he got into the lumber business on the illgcific Coast. It is probably proper to remark that a man doesn't really know what war ig until he. gets into the \restern lumber game, no mattel what his previous experiences may have been.

Thls Mr. Gheen has had a variety of experience in his still youthful career that is most interesting and unusual, having been forestei, lumber advertising and trade promotion man, wholesdeq and mill representative, within a very short space of years.

lle was born on a farrno thus qudifying for the office of President at some futur! time. He came of Quaker stock and first saw the light of day in Chester County, Penn He got through High School and Junior .College, and then studied Forestry at Pennsylvania State College, taking the degree of. Bachetror of Forestry. Then he took gradqate \rork at Syracuse University, where he graduated in 1914 with degree of Master of Forestry, after which for five years he was a member of the faculty of New York State College of Forestry, teaching forestry.

In l9l7 he became mnnager of the Trade Extension Department of the Southern Pine Association, at Ner Orleans. Then the war came on and he did his duty, was promoted, as stated, on the battle field, and saw much active duty at the fro{rt in the Verdun Sector. Ho came back from war, and went back to teaching forestry at Syracuse, then joined the trade extension department of the American Wholesale Lumber Association, in Chicago. ln 1922 he camq west as buyer for the Mcleod Lumber Company, and was promoted to Manager of their ofices in Portland. He was married on Jung 2t,,1922,-to Lguige C_ou4tiss. fn 1924 he came to California as Manager of the Los Angeles office of the'C. D. Johnson Lumber Company. Later he was transferred to San Francisco as manager of iheir o6ce in that city, and there he is.

With such an education; such a foundation, so delightful a personality, plent5r of pep and bunch and fellowship and lots of ambition, a young man ought to get along, and this vouric man apprlars to be doing it. Ho haa bcen a wclcome addition to the San Franciaco iumbJr frater-nity, is highly thought of in thc Bay District, his acquaintances are all friendr, and he ia very much worth while.

R. Fredrickson in Char$e of Shin$le DePartment

The Santa Fe Lumber Company, San Francisco, announces that R. Frederickson, an expert on shingles, from Seattle, is now in charge of their shingle department. Mr' Frederickson, who has had a lot of experience in the shingle game, both in the manufacture and marketing ends of the Eusiness, will devote all his time to the sale of shingles, specializing on the sale of Fitite Colonial Shakes, Fitite Cedar Tile, and Starks Twice Stained Shingles.

The Santa Fe Lumber Company began an intensive campaign a few months ago to educate the State of California t-o the use of the betier grade shingles, and according to Harry Officer, sales managlr, they are very well satisfied with results up to now, and anticipate a steady monthly increase for the remainder of this year.

"'We find that Califon,ia is getting away from cheap shingles," said Mr. Officer to a representative of this paper. "The results of a recent survey made by us clearly show that a great majority of the lumber dealers in this state report an increasing demand on the part of the consumer foi. better grade shingles. Many of the dealers say that it takes very little talk to convince a prospective home owner or re-roofing prospect that a few dollars extra spent on his roof is well spent money."

"Our survey also reveals that approximately 6O per cent of the homes in the older towns in the valleys are prospects for re-roofing, and with assistance of the literature on reroo'fing with wooden shingles issued by the Red Cedar Shingle Bureau, many dealers are going after this business and cashing in on it."

-"All of our shingle sales are made through retail yards, of course. We are exclusive ag'ents for Califbrnia for-Fitite Colonial Shakes. These are 24 inches long, and r/z in., 9/16 in. and 1 in. in thickness. Fitite CEdar Tile are 9/16 in. an.d 1 in. thick, and are manufactured in one width only, 6 inches."

"Just a word about color. People are demanding color now in practically everything they buy, and we predict a great increase in the sale of stained shingles in California, now that we are getting away from the ,cheap shingtes. We recommend shingles twice stained by. the Starks staining process. Stains manufactured by the Starks Manufacturing Co. of Seattle have stood the test of time in all climates."

Selects Peerless Fixtures For Model Home

The bi-anniral convention of the General Federation of Women's Club was held in the muncipal auditorium, San Antonio, in the week beginning May 28. The convention was attended by 6000 women from all over United States and from 14 foreign countries.

One of the features of the convention was a five-room bungalow which was built in the basement of the auditorium. Peerless Built-In Fixtures were selected for the kitchen of this bungalow without solicitation.

This valuable publicity for built-in fixtures will undoubtedly have far reaching effects.

Petrich-Saur Lumber Co. are agents for this line of builtin fixtures in the San Antonio territory. They devote 200 Square feet of space in their display room to their exhibit of these.

We still think lummarket prices is a ig!'Y;;**".Ii t"";ltlr*,' I io*d good bny.

We told you May 15th to get busy and bny lumber.