achiwmWlumber! pacltaged....

readY to use'''o

The beginning of a new and

More Profitable Way Of Selling Lumber

pOR the first time in the history of the lumber bucineac the ^ honest lumber dealer can compete with, and make legttl mate profite ln splte of the ehort,sighted deder who has alnaye rhade it hard for you becauge of his price,elashing mcthode.

Now you can rise above this unrcrupulous competidon by ofiering \l/eyerhaeuset's new 4,Square Lumben

To the regular line of unpackaged lumber Weyerhaeurer now adds thic entirely new line of merchandise created and designed to sell on quality and merit instead of on price.

First, it is better lumber-refincil in manufactgre, thor, oughly eeaeoned, milled exactlyto accepted standard sizes, full length, uniform in grade, and with both ends of each piece trimmed cquare and smooth, ready for use.

Oily

Thebettq Gfu

Nextr 4,Square Lumber ie ehipped in packagec with ends rnd facee thoroughly protected and with the cpecies and grade plainly printed on the label and guorcnteed by Weyerhaouler. Thia positive identification of quality and value enablee 'ou to hold the "price,cutter'in his place.

of fnest manafactare

Each package labelcl and gturanteed

EQUARB BDGB BINISHING LUMEER BBVBL SIDING COLONIAL SIDING DROP SIDING SOFTu'OOD FLOORING

8ND MATCIiED SOETWOOD FLOORING CEILING cd PARTITION SHELVING STEPPTNG CASINO . BASB . MOULDINGS

Now available undcr the 4.Square label la mked carc with etanderd ltemr of ordtnary yardrtock.

Nexg the advantager of buying 4,Square Lumber from 4,Square Dealers will be broadcaet to architectr, @ntractorE, carpenters andto the public at largerthrough a powerful and dramatic campaigr of advertieing. The "price,cuttet''wifl find it difficult to sell on price ae 4,fuuarevalueo become known

Nexc, 4,Square Dealers will be grven a moEt complete and efiective program of local sales and advertieing helpc and will bebacked by Weyerhaeuset aa ptefetre,il dealere.

The 4.Square line ie being brought to every section of the United Statee as rapidly ac poscible. Requeste for the llne are pouing in. We suggest that you register your interest at once by addressing our nearest branch ofice or by inquiring about it from our district repreeentative. Requesta will be taken care of in turn"