Start the Ball Rolling

Heretg a lusty "red-haired" youngster fot the lumber merchant that stimulates the imagination. Arrange now to get a 425-portnd bale where your customers can get their hands and minds on it. They'll buy it for plenty of needs ranging from a vermin-proof bed for the pooch to insulation for the auditorium. The main thing is to expose your customers to it and they will catch the idea.

NATURE MAKES A HOLE.IN-ONE

When Mother Nature brought out her new model tree and called it Redwood, she handed it an AGELESS garment that was raincoat, pneumonia ;acket and asbestos poncho all rolled in one.

Behind this ageless blanket of protection R e dwoods have laughed at the ttntamed elements. Searing summers and wintery blartseven fames that roared their way over less able trees, left the Redwoods to grow great in years and ponderous.

Engineers have called this protective cloak the t'American Cork." It is more than that. Each red. hairJike fiber is made up of tough, thin-walled cells. These cells supply the "dead air spaces" that mate insulation highly efficient.

Nature played another trump when she made this fiber not only a poor target for 6re, but protected it against moisture, rot and vermin. Just ae this bark has helped the Redwood tree to become the oldest and largest living things, it has countless places in buildings and industty.