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TITE PBICE OF' LEADERSHIP
The Buttonlath Manufacturing Company was the first concern on the Pacific Coast to develop a successful composition lathing material.
Nearly ten years ago Buttonlath demonstrated to the building world both the false economy of wood lath and the unnecessary expense of metal lath.
Because successful products are invariably irnitated, it has been only natural that others have attempted to follow the Buttonlath leadership.
Fortunately, the Buttonlath principle of construction is amply protected by patents making successful imitation impossible. But there ane on the market today a large number of lathing substitutes designed to trail in the wake of Buttonlath success.
In this situation the manufacturers of Buttonlath take justifiable pride. But it does involve a responsibility both to the great building industry of the Southwest and to the public generally. The use of composition lathing material may prove an exp€nsive economy unless Buttonlath is mentioned by name in specifrcations and unless it is kept in mind that every genuine sheet is plainly marked:
