A Year Ago Today-

We adopted a slogan, and on this anniversary of the slogal, winich comes appropriately on the birthday of the California Lumber Merchant, we want to rlpeat that today we mean the five words, that have been conspicuous in each of our advertisements, just as sincerely as the day they were first written.

"Your Service Is Our Pleasure"

Is the phrase and we want it to be one full of meaning. By the main. tenance of Quality, a strict adherence to Business Ethics, a real desjre to Servre, based on a fair Price for our product we hope thirt some day You, as our customer, will add to the slogan that

"Our Service Is Your Pleasure"

And when that day comes our efiorts will indeed be fully rewarded. In the meantime our polity will continue to be one of cutting nothing but the 6rst timber the Noithwest produces, manufacturing it with the best equipment and the most skilful workmen that money can secure' and-backing a pro' i"", it "" Lade with a sincere desire to gerve you in such a way that our ef' forts will increase your pleasure and satisfaction in doing business.

Since 1889

"WOCO"

Doors and Panels

The Standard of Quality

The

Robert S. Osgood Lor Angelec l6th & Long Beach

L. T. Woodaon

San Francirco

112 Market Street

(Continued froni Page 70) appearance of the homes of California. Through their Service Departments and their Plan Books, they have raised the home to a high level, but they can do still ,more along these lines and add econon:ly and durability.

The shoes that cost $3.@ per pa,ir and are worn and shabby in two mont'hs, may be "cheaper" than the $5.00 pair that are still in good shape in six months, but they are not as economical.

Moreover, it is questionable whether the shingle sidewall house is more expensive even in first cost and we are taking the iiberty of enclosing some comparative data which may however, require changes for your locality.

More particularly as to "100 Per Cent MACHINE STAINED SHINGLES.

The approximate cost in San Francisco of brush staining shingles with two coats of best Green Creosote Stain is

$4.50 per square; any other shade $5.15.

Your retail sales price would proba,bly run $4.50 per t'housand more for machine stained shingles to $5.00 than for unstained.

What then is your advantage shingles ?

It is four-fold as compared to gain:

1. A profit on the shingles.

2.. A profit on the stain.

Practically all of the Eastern yaids are noui. carryi:rg machine stained s'hingles as a regular line, and the nu,mber of "repeat" orders being received is proof of their success.

It is our earnest be[efi that all up-to-date retail lumber yards will within a short time, stock machine stained shingles.

The following is some interesting data and comparative costs of sidewall construction. These figures cannot, of course, be construed, as applying to every locality. The experience and knowledge of the dealer will necessitate some changes in units, which can easily be made, brit these figures are wrrthy of careful consideration.

FOLLOWING COMPARISONS ARE RELATIVE ONT,Y AND ARE ONLY A BASIS FROM WHICH CHANGES TO SUIT LOCAL CONDITIONS CAN BE MADE. PRICES ARE BASED ON 43c LUMBER RATE AND 49c SHINGLE RATE.

Arm 10x10 Rustic, Outside Walls No Sheathing

Just a'shell-rustic nailed on studding with building paper between-hot in summer-cold and expensive to heat in winter-a makeshift at the best. stained ITEM machine selling unstained, {or you

3. A profit on the labor applying the stain.

And last but not least, an incalculable profit in having delivered service, satisfaction and the most for the least, to your customer.

What are the advantages to the user and buyer of "100 Per Cent MACHINE STAINED SHINGLES" over brusrh (or mop) stained shingles?

Quality of Stain

Some cheap stain retails from 75c to $1.50 per gallon. This is manifestly an inferior brand, usually of a kerosene base, which is in no way a color carrier and absolutely not a preservative. Even if a good quality stain is purchased, painters, to lighten application, add coal ,oil as a dryer or thinner, thus destroying the value of the stain but unquestionably making it spread easier.

Application,of Stain

Brush staining covers less tha,n one-third of the shingle, only the exposed portion; does not protect where protection is required and does not retain its lustre for more than one or two years.

Rot starts with fungi wihich has its inception thru dampness and the lack of air circulation.

Machine staining covers all the shingle, particularly under the lap and next to the sheathing. Moisture, or the lack of it, ,may cause a roof to shrink, swell or warp. Creosote machine staining keeps out practically all moisture so that shrinkage, cupping, curling, checking and splitting are practically eliminated.

Machine stained shingles are pliable, lay flat and make a finer appearance than any brttsh stained job can possibly do. They do not split as easily in nailing and tihus do away with lost time and waste. When they are on the roof, the job is complete; no waiting for painter, no smearing up of trim or sid,ewalls. Labor is scarce and becoming more so. Machine stained shingles save one operation and incidental time.

We have said little in regard to the appearance of a roof laid with machine stained shingles but it is in every way a great i,mprovement over brush staining, the lustre, brilliancy and tone being retained much longer than oil any brush stained job.

ITEMS

PERFECTIONS, STRICTLY CLEAR, VERTICAL, FREE FROM SAP ..IOO PER CENT MACHINE STAINED"

ITEMTS-I to 5. as above 5.74

18 in.-52'l "100 per cent tions 46 M @ 16.35 ... M;;i,i;; stained" Perfec, 7.52

Labor applying shingles 81/z in. to weather ("40 per cent added to cost, on shingles) r 3.60 i-.-"_.

Total ...116.86

24 in.-4-2 ROYALS, STRICTLY CLEAR VERTrcAL, FREE FROM SAP "10O 70 MACHINE STAINED"

ITEMS-I to 5, as above

24 in.-4-2 "100 per cent Machine Stained Royals" 27 M @ 34.n ., 9.34

Labor applying shingles Ill in. to the weathei (40 per cent Profit added to cost, on shingles) .,. 3.25

Total ..:.;.....;i....;. ....1833