Wholesaler to Dealer Service

We hear a great deal about the service the wholesaler can give to the dealer.

The foltowing is a statement made by a well known Chicago wholesaler, and published in "T'he Wholesale Lumberman," the bulletin of the A. W. L. A., that contains sorne very good thoughts on the subject. It was ma'de by

Frank H. Burnaby, of Chicago:

"In our business relations with the lumber dealer we consider promptness and care in the handling of inquiries and correspondence extremely important, and, when his orders are received, regardless of cost to us, we see that he gets at least thq kind of lumber and the kind of service we had led him to expect.

"After the dealer's order is loaded, if he wants the shipments traced, we actually trace them, and keep him posted as to their whereabouts until they reach their destination.

"If trouble develops account of quality or quantity, we

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Industrial Exposition, the Boot'h was visited by thousands of interested home builders-where, in addition to the model homes with floor plans, they were privileged to inspect and study photographic plans of all late home building ideas and souvenirs in the form of an ajttractive illus- do not "pass the buck" to the manufacturer who loaded the car, but work on the theory that the dealer should look to us and to us only, for a proper fulfitrlment of our contract, and a fair settlement is made with all possible speed consistent with proper respect for the interests of all parties concerned. trated l2-page bungalow book were given to each interested prospect.

"We adhere strictly to established customs or trade ethics, leaning strong'ly to the idea thati the retail yard, for numefous good reasons, should enjoy even less competition from wholesalers or manufacturers than now exists.

"We do not try to do a greater volume of business than we can handle in a proper tnanner, an'd do not allow our operations to become so large that we cannot give to all transactions the carefu.l attention of the heads of our 6rm, and we try to let all our business friends lrrow wle ere sincerely anxious to make our dealings pleasant and profitable to them."

Altogether this was one of the best creative publicity sturits any building material merchant could possibly conceive of ind one which any dealer can adopt with assurance t,hat it will reward him handsomely for the necessary investment required to put it over.