Be Ye Wise-Advertise!

By Mrs. C. S. Estes, Los Angeles.

In times of old, Solomon asked for wisdom and was given that for which he asked and riches and honor added thereunto. Today we ask for riches and receive perhaps that for which we ask. but cares and troubles and various ills attendant thereunto.

Solomon, in his day, though it was one of inconceivable magnificence and glory, knew nothing of the wonders and marvels that surround us today. He knew nothing of radios and movies, automobiles and aeroplanes, but we know that, had they existed in his time, he would have been well-versed in the operation of them all.

In his life he was not called upon to handle traffic problems, but with the wisdom for which he asked he was enabled to keep nine hundred wives happy and contented. He was not called upon to unravel the innocence or guilt

Williams & Cooper Celebrate

.,For rwen,,-N'"3:::::::: and Los Ange'es," is the slogan used by the wholesale firm of Williams & Cooper, Los Angeles, the figures having just been changed from twenty-eight.

Mr. Curtis Williams, one of the best known lumbermen in Southern California, came to Los Angeles in 1896, entering the lumber business with the L. W. Blinn Lumber Company, and filling various positions there until in 1920, when he formed a company of his own, entering the wholesale business, with offices in the Los Angeles Trust & Savings Building.