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of a Loeb or a Leopold, but he knew how to determine in which woman's arms a babe belonged. Even the ant was not too insignificant for him to consider, and a whole resplendent train was, at his command, turned aside that the labor of that insect army might proceed undisturbed.

If Solomon were here today he would not only know about radios and automobiles, but he would know why we have them. He would know that the big reason back of them is ADVERTISING-thaI if it had not been for advertising there would have been no competition and without competition there would have been little progress.

Solomon, were he here, would lead the world in advertising

And if today we would be wise

We'll not neglect to advertise.

Last year a partnership was formed by Mr. Williams and Mr. Wilfred Cooper, absorbing the Wilfred Cooper Lumber Company, wholesale, and the firm is now knolvn as Williams and Cooper.

The first of July marks their Anniversary, as it does the Third Birthday of THE CALIFORNIA LUMBER MERCHANT.