OPPORTUNITY Sell Stronger Walls That Cost No More!

You sell the studding. Then sell Bishopric Base-by the roll-to be nailed directly over the studding. The beveled wood strips strengthen the building. As cement stucc6, or plaster, is wedged between these strips, a dovetail key is formed which locks the material so it can't fall ofi. Absolutely the strongest mechanical key on the market. The fibre board and asphalt mastic backing keeps out sound, heat, cold, moislnlg-provides perfect insulation.

Send for free sample of this remarkable backing and get full information on its many strong selling points. Bishopric Mfg. Co. of California, 604-626 East 62nd St., Los Angeles. 'Phone A)Gidge 9108.