Fulfilling Our Destiny

By JACK DIONNE

"Will you.please convey to Jack Dionne my appreciation of your magazinc, not done the Anniversary Issue, but every issue. I read everything in it and the outstanding fact is that Jack Dionne is welding the lumber dealers of California into one fraternity. He is making us all know one another better and is holding up to the lumberman a high ideal of their business as a whole. I am sure that since the starting of The Cdifornia Lumber Merchant there is much better feeling of friendship, cooperation, and good will among all California lumbermen-"

The above is from a letter written by C. H. White, White Brothers, San Francisco, dated July l5th, addressed to J. E. Martin, San Francisco Manager for this journd'

We reproduce it because we are tremendously proud to have won such commendation from such an outstanding figure in the lumber industry of the state as Mr. White and because Mr. White has said for us exactly what we would like best to have said. There is no greater, no finer, no more blessed work than helping good men to know each otter better, to the end that they may.better cooperate and better serve, and this we have tried to accomplish for the lumbermen of California.

The first editorial in our first issue said that we would know no separate districts of California; that there would be no North and no South, no East and no \tr/est, so far as this paper was concerned, but that we would try and sell California to Californians as one splendid commonwealth in which the citizens are one solid citizenship with one common cause, and the lumbermen all enthusiastic followers of the one great industry, serving and building for a greater lumber industry, and for a greater California

Today the lumbermen of the state know a thousand times as much about cach othcr as they used to do. Their names, their faces, their ideas, their activities, their hobbies, their pastimes, etc., have been heralded through our columns. Thc theory of friardly cooperation, intensified merchandising efiort, and abovc dl appreciation of and rccpect for the industry they are in, has been constantly propounded. And it has brought rcsults.

Mr. White's letter att€sts it Hundreds of others have done the sarrrc. Thc good old song says: "1i[/e shall know each other better when the mists have rolled away-" We have been busy rolling avay the mists.