Using Home Plans to Sell Home Sites

By Jack Dionne

More than anywhere else on earth, home plans are uFed in California to create the desire and demand for homes, They teach home architecture in the schools, and in many schools they teach landscaping as well, so that scholan leafn not only how to plan an attractive home, but how to make models of the homes they design, and of the yards as well. In hilly building territory this latter thing is very importanL

The other day I ran across a demonstration of the use of home plans to help sell home sites that is well worth consideration. A real estate firm opened up a new piece of hill-side property for home sites, and advertised it wide ly. They put a sales office on the ground, as is customary in California, and opened the plot to the publie

BUT THE CHIEF THING THEY ADVERTISED WAS THE FACT THAT THEY HAD AT THEIR SALES OFFICE RIGHT ON THE PROPERTY A LARGE ASSORTMENT OF HOME PLANS MADE ESPECIALLY TO FIT THE VARIOUS HOME SITES

THAT WERE TO BE SOLD, SO THAT THE PROSPECT COULD NOT ONLY LOOK AT THE LOT AS IT STOOD, BUT COULD SEE PLANS AND PIC. TURES SHOWTNG JUST HOW THE LOT COULD BE MADE TO LOOK WITH THE HOUSE, GARAGE AND AtL ADDITIONS IN PLACE, AND THE GROUND LANDSCAPED.

Here was a wise selling company depending on their plans to make people buy their real estate, the plans thus creating directly a market for building material that woul be furnished by lumber dealers.

Yet there are still lumber dealers who can't adapt the use of modern home plans to their own particular business.

Our personal opinion is that modern, horne plans are doing more to create a demand for HOMES in this country today, than any other agency of any Hnd or description. Are YOU one of that sort of dealers?

If so, can't you see that you are looking at your business through the wrong end of the business telescope?