Wesley Shrimp Issues Grand New Catalogue on Home Modernizin!

Wesley Shrimp, the genial head of The Cresmer Manufacturing Company, Riverside, California, has won himself much commendation by a new book he has recently issued entitled, "New Ideas,On Home Modernizing". It is printed on heavy book paper, every page is attractively illustrated, and there are 48 pages including cover. The frontispiece is on "Financing Modernization", and makes this statement:

"From the standpoint of financing agencies the biggest problem in loans at this time is that of obsolescgnce. With the many changes in architecture and improvements in construction standards of the last few years, a great many homes now need modernization. Consequently, anything that will stabilize values of existing properties like modernization will, is of interest to Building and Loan Associations, Mortgage Companies, Savings Banks, and other home financing institutions. Ary movement that encourages the modernization of homes and business property will therefore receive the wholehearted support of these financing organizations".

Thirty-two of the forty-eight pages in Mr. Shrimp's book is the work of The National Lumber Manufacturers Association, and issued to the lumber trade to help sell remodel= ing things. This includes remodeling suggestions, plans, and detailed working drawings, for every room in the house, attractively and skillfully drawn.

The other sixteen pages are devoted to illustrations of Cowan's built-in line for which they are jobbers in Riverside territory, and advertisements for the Cresmer plant and service. Altogether is it one of the cleverest books ever issued to help increase the use of millwork by any California millwork man.