Joe B. Williams Pushing Trojan Cupboard Company Products Through Dealers

The Trojan Cupboard Company of Burbank, Calif., which was organized several months ago by Joe B. Williams and Nick Thielen is going after the lumber dealer trade strong, and giving the dealer fine co-operative help in merchandising their products of ironing boards, medicine cabinets and kitchen cupboards, according to Mr. Williams, who has just returned from calling on the trade in the Bay District of Northern California.

This concern bought and operate the properties of the Triangle Planing Mill at Burbank, entirely remodeled the factory and enlarged the plant to 15,000 feet of floor space, equipped with special machinery and scientifically arranged to concentrate on the economic and skillful production of their particular products.

Mr. Williams says they are getting a splendid start, and their representatives are working successfully with many lumber dealers in market creating.He has had long experience in the production and sale of built-in fixtures. Mr. Thielen is a veteran retail lumberman of the Middle West. rvith much retail wisdom and experience.