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V"" should listen, Mr. Lumber Dealer, next time ,t " ll l|. niot ""r Salesman calls, to the story he has to t"[. rf .

LWAYS in the vanguard, Pioneer has made more progress in modernizing its line with new products in the past four years than in all the f.orty years of Pioneer history. Many exclusive items have been added some the result of Pioneerts new affiliation and patent rights; others due to Pioneerts own increase in manufacturing facilities.

It is your obligation to customers in your territory to know all details of progress in the roofing indusry. Pioneer leads this forward march, with the most complete line of roofing, building paper, and emulsified asphalt products in the west.

Take the Pioneer salesman into your private office. I,et him describe the prodtrcts that comprise Pioneer's line today. He has a big story to tell!