W. '\ry'. Wheatly to Represe Associated Leaders on Pacific Coast

Arthur A. Hood, president of Associated Leaders of Lumber and Fuel Dealers of America, announces the appointment of W. W. Wheatly as Field Secretary in the Pacifi,c Coast territory to serve their membership of lumber and building merchants.

Mr. Wheatley has been actively connected with the lumber and building industry in California, Arizona New Mexico, West Texas and Colorado for the past twenty-five years. The lum,ber trade of California are familiar with Mr. Wheatly's work while he was secretary of the Imperial Valley Lumbermen's Association where he carried on an extensive program in sales promotion work. He has a full conception of the present day needs of merchandising and financing on the part of the retail lumber merchants' and his knowledge of ionditions in this territory will help him to serve the Associated Leaders' mem'bership.

For some time Mr. Hood has felt the need'of a representative on the Pacific Coast and in the Southwest states on account of the interest manifested by retail lumber dealers in this National Organization now numbering over four hundred, operating in thirteen hundred retail markets i.n forty-three states.

Mr. Wheatly will enter upon his duties at once, contacting the present membership and extending the merchandising and financing service to other lumber merchants Tvho may be eligible to operate under the Associated Legders' system.