Redwood Dealers not Just 'Waiting for Things to Pick Up'

"Evidence that live dealers are awake to the possibilities for securing new business by aggressively going after it instead of waiting for things to pick up, is shown by the way they are taking advantage of our Agricultural Service," said Max Cook, Farmstead E.ngineer, in charge of the CaliIornia Redwood Association's Agricultural Department, recently on his return from a field trip in Southern California.

Mr. Cook is personally contactin'g as many as possible of the California dealers included in the more than 1500 users of the Association's Agricultural Service.

Some 50 dealers visited on the Southern California trip last month ordered for their use in soliciting trade over 45,000 reprints from the Agricultural Series of Redwood Bulletins. This series includes working drawings, specifications and (confidential) lumber and cutting lists of a variety of farm buildings and accessories, such as septic tanks; poultry houses, barns, feed hoppers, irrigation structufes, furrow tubes, etc. (On another page of this issue are shown illustrations and a description of one of. the 24 subjects included to date.)

Although this service is quite generally in use by California retailers, Mr. Cook signed up 16 new yards in Southern Califoinia. He secured orders for over 60 complete bound sets of the series for retail yards and for yard presentation to others with agricultural interests. He also assisted dealers in outlining campaigns for developing trade by building and displaying subjects included in the series, using Association mats for newspaper ads, signs announcing availability of building plans, direct mail questionnaires, envelope stuffers, etc.

It is Mr. Cook's conviction that there has never been a more opportune time to put this material to work than now, when it is so apparent that if a prospect is to be interested in a needed structure he must be shown something morp inspirational than 2X4's and 1Xl2's.

Ju"o rate Leaves Lumber Business

Bob Tate, formerly well known retail lumberman of Los Angeles, has resigned his position as Sales Manager for H. V. Cowan, Inc., of Los Angeles, and has forsaken the lumber business. He is identified with the creamery business in this same territory, and has a very excellent position.

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