The Lumber Jack Talks to the Merchant

Big things are under way in the Lumber Industries. There's a couple of promising green sprouts on the old tree. The forest is coming to town, Mr. Brains is being introduced to Mr. Wood, and a special seat on the famous Merchandising Band Wagon is resenred for Forest Products.

We've always thought that the only thing the Lumber Industry needed was some modern merchandising. Incidentally, we have been doing some selling ourselves. But things are under rvay now for a real, concerted, unified endeavor on the part of the whole wood business, and we think the results are going to be good.

The Holmes Eureka Lumber Company, as a member of the National Lumber Manufacturers Association, is backing this move to give wood its rightful place in our economic system. We are backing the California Redwood Association, which for two years now has been doing real merchandisipg ,for the Redwood Industry. And we are members of the Redwood Sales Company (representing one-third the Redwood Industry selling East), which is on the eve of a worthwhile move to further provide a better product with superior service.

Little and big-they all count.

Redwood will do its part to keep Mr. Wood on the front seat of the Building Band Wagon.