A Lumber Sales Storyr

That Is Solaing The Problem Of Dernand

A year ago we said, "Nflhen the public knows the story of Redwood, demand will take carc of itself."

\We said this because we knew that California Redwood had a story that could not fail to remove it from competition, once that story had firmly gripped the public mind.

It's the most interesting story in the lumber selling business. It tells of Redwood trees buried a thousand years, and still sound and free from rot; of cabins built by wandering Russians in 1811, strong and sturdy today; of a wood impregnated by nature with an acid that makes it an unsuitable food for rot-producing fungi; of great towering trees ten feet in diameter producing the finest widths of clearest lumber; of the strongest native wood for its weight on the market; of a wood that needs no paint or treatment, does not split or check, stays put, makes up without wasre, is difficult to ignite ; and yet, with all these features, /l nnt expensite, ln 2gmagazines with a total circulation of over 2,707,OOO this story of Redwood is going out to the consumer. Inquiries pour in at the rate of ove r 2OOO a month. Literally tons of material are being distributed to an interested public.

This campaign will continue indefi nitely. It includes you, as a Redwood lumber dealer. Let us send youplan books, our agriculrural service, job and yard signs, letter inserts, and other material on Redwood and its uses. \Tewill send you a list of prospects in your neighborhood, and refer theseprospectsro you. Scorcs of deahrs baae zaritten us recently sa/ng tbat tbis has increased tbeir business.

Send for your copy of the Redwood Sales Manual. It is full of interesting facm about dozens of native woods. You need it for reference.