An optimist laughs to forget. A pessimist forgets to laugh,

Dwight O'Dell Chairman Exporition Pacific Lumber Company lssues Attractivc Lumber Committec Palco \(/ool Literature

Twelve leaders in the San Francisco bay district lumber industry have accepted appointment to the Lumber Industry Participation sub-committee of the Golden Gate International Exposition for 1939. Dwight O'Dell of the California Redwood Association is chairman of the group.

Members of the committee will serve under the general direction of Ted Higgins, chairman of the Exposition Promotion Committee, seeking to promote the fullest possible participation and cooperation by all branches of the industry in promoting the exPosition.

The committee membership follorvs :

Chairman-J. D. O'Dell, California Redrvood Association. Members-C. C. Stibich, Tahoe Sugar Pine Company' representing 'Western Pine Association; Geo' R. Kendrick, Charles R. McCormick Lumber Company, representirg West Coast Lumbermen's Association; Homer Maris, Maris Plyw-ood Company, representing The Plywood Industry; J. E. Mackie, West Coast manager, National Lumber Mfrs. Assn.; Jack Horner, manager, Western Timber Structures, Inc.; Gus Russell, Santa Fe Lumber Company, representing San Francisco Lumber Wholesalers; Matt Harris, Van Arsdale-Harris Lumber Company. representing San Francisco Retail Lumber Dealers; Clement Fraser, Loop Lumber Company, Alameda, representing East Bay Lumber 'Dealers ; C. W. Bahr, president, California Redwood Association; George M. Cornrvall, The Timberman; Sam Hawkins, West Coast Lumberman; W. T. Black, The California Lumber Merchant, representing the lumber trade publications; Jack H. Dobbin, president, Wooden Box Institute; A. S. Hatch. president Peninsttla Lumber Dealers Association.

Historic Logging Scener in Minnesota Preserved

Stillwater, Minn., Aug. lG-Minnesota's last great lumber drive is a thing of the past no1v, but lumberjacks are determined to preserve mementoes of the state's colorful. foundational industry.

To start things out, John Rusk, pioneer photographer. has turned over to the 'city of Stillwater on a contract a collection of 435 pi,ctures depi'cting historic scenes when logging was in its infancy.

Mr. Rusk has made collecting pictures a hobby for 30 years. His "ihots" are treated to preserve them from fading or discoloring, mounted separately on card backs and bound into books of 25 pictures each. The Rusk-Stillwater contract calls for preservation in asbestos-lined boxes in a fireproof vault.

That The Pacific Lumber Company, of San Francisco' is going strong after the insulation business rvith their Palco Wool, made from Redwood bark, is well demonstrated by the marvelous type of advertising literature they have created and have ready for distribution' Really beautiful literature it is, sightly to the eye, printed in pleasing colors, each of the two new pieces a printer's pride and joy.

The late literature referred to is made up of trvo pieces. one four page job, and one sixteen page. Green, blue. white and brown colors, as well as black and white, are used in the four page job. This is a cold storage argument in favor of Palco Wool, and the front cover shows a Redwood tree, mountains in the background, and announces "Palco Insulation 'Wool, for constant cold." The outside back cover shows a bale of Palco Wool, in the same colors as the front. The two inside pages tell and sholv, rvith many illustrations, how Palco Wool rvorks wonders in warehouses, ice plants, ice cream plants, fruit and produce storages, refrigerators, butcher shops, creameries, dry ice plants, etc.

The sixteen page book, like the four page, is nine by twelve in size, and done from back to front in a variety of pleasing colors, and illustrated with cuts that are perfectly beautiful. This book is on Palco Wool as home builcling insulation. They tell and shou' you that coming from the heat of the sun into a house insulated rvith Palco Wool is like stepping from a sunny glade into the shade of a Redrvood grove. Then they go on to shorv how it is done, how it looks, how it works, and all that it does for a home, making it warm in winter, cool in summer, giving year around comfort. Pictures of many homes so insulated are sholvn. Two pages are devoted to shorving the comparative superiority of Palco Wool over other insulation for home protection. Trvo pages are devoted to demonstrating method of applying in the home' They are trvo of the handsomest pieces of printed advertising that have ever come to The California Lumber Merchant desk'

How Building Compares With That Of Ten Years Ago

During the first six months of 1937 building, permits in Los Angeles totaled 3l,2ffi'348 dollars, as compared rvith 26.748.232 dollars in the first half of 1936.

San Francisco building totaled 10,952,783 dollars for the first half of 1937 as compared rvith 8,121,196 dollars for the first half of last year.

Ten years ago, in 1927, building in Los Angeles for the first half of the year totaled 58,192,997 dollars, and 63.161,395 the first half ol 1926.

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Texas Plan Book Man Here

R. M. Williamson, rvell known home plan book man o{ Dallas, Texas, has spent the past month in Southern Cali_ fornia on vacation. He rvas accompaniecl by his wife, son, and daughter. He has been making photographic plan books for Texas lumber dealers for many years, and has ttsed thousands of California home plans in his designs.

News concerning the lumber industry is crlwcrys crpprecicted by The Cclilornic Lumber Merchqnt.

Don't hesitate to mcril in items oI interest concerning any brcrnch oI the lumber industry in cny pcrrt ol the West. News oI the mills, retail ycrds, or personql items will crlwcys be grcrteIully received.

Iack

With The Years

An elderly lady chided her husband for assist her up the steps to the railway coach: ain't as gallant as when I was a gal."

The husband replied: "No, Lettie, and buoyant as when I was a boy."

his failure to

"Henry, you you ain't as