Don't Make the Mistake of Playing Southern California "Short" Says Frank Curran

"Don't make the mistake cf playrng.southern california 'short' or you'll lose y.our 4lbSaFfrahli-Currdn, of Lor Angeles, General Managcr for the E. K. Wood Lunr,ber Company, and one of the finest lumbermen and Irichmen that steps.

Frank Curran has been playing the lumber garne in Southern California for a generation, and he has learned by experience what he is talking about, txr2

"What do you think about these conditions in the lumber businesg that you hear so much wailing about?" askcd a California Lumber Merchant man.

"I think," said Mr. Curra4 "that all we have got to do is remcmber that it'e the same old lumbcr business. It's just like it has always been, sornetimes up, and som€ti.mes down. Thinga are not the best right noml, but Ite seen them rnuch worse. Now we've got a good volumc of business, but a poor price. I've seen much less volume and no price at all, but it didn't last, and thie situation won't last. The next thing we know everything will be all right again. Wo know that Southcrn California isn't going to stop gfowing. It will accelerate, if anything. Two years from now thd buitding volume in Loe Angeles will be greater than it whs fc.ur 1rcars ago at the high tide. I am surc of that. We wi[ soon be looking back at these times, and trying to remember if they really happened.

"The thing we have all got to do is work a little harder, convincc eaclr employe that it is his duty to give the bcst that is in him, so that we may continue through this trough of the wave without cutting wagcs and salaries, rcadjust our vision a little and understand that with calm judgrnent wc will soon pass through the.slow times. We have a building volume here now that would bring prospcrity to any other district, and we must adjust ourselves mentally so that the ups and downs of the lumber business do not uplet us so much. Ttre m1ngbJb:t*Sout!:1n California'short'is bound to lose.,Just usc a little cornrnonffidEffi'ttrnqafa w; will hnd ihinilJiic not ro b"d "r some folks say."

Pretty good advice, eh?

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