Geo. S. Long and J. D. Tennant Talk on Trade Extension Work for the Lumber Industry

That lumber is still plentiful and available, and men and rvomen are more interested in building homes than ever before, were the two facts stressed both by George S. Long, vice-president and general manager of the Weyhaeuser Timber Company, and J. D. Tennant, vice-president and general manag'er of the Long-Bell Lumber Company, in their talks on trade extension work for the lumber industry at the National Retail Lumber Dealers Convention.

Wednesday was trade extension day at the convention, and was featured by these two talks, Mr. Long speaking on the general campaign of the National Lumber Manufacturers Association, and Mr. Tennant on the work of the West Coast Lumber Bureau, of which he is president.

Mr. Long said that the retailer should help educate the public to the idea that lumber is still abundant and better adapted for some uses than any other material. Though America has seemingly consumed her forests rapidly, there is still more lumber standing on the Pacific slope than has been cut in the thirteen leading lumber producing states of the east since the Revolutionary war.

Manufacturers should help the retailer in selling lumber, stated Mr. Long. The problem is one of merchandising the

Hugh Alderman Visits The Home Office

Hugh Alderman, The Pacific Lumber Cb., who travels the valley territory, checked in at the company's San Francisco office during the middle of the month. He reports that conditions on his territory are satisfactory.

product. This is what the trade extension campaigns propose to do.

"We propose to furnish publicity and education in lumber values. We propose to have laboratory tests and experts' advice available for your use. We propose to do everything possible in the way of promoting the use and understanding of lumber. We plan to have men to study the questions pertaining to lumber, travel to all parts of the country, and work with retailers. We want to have these men understand them, get behind them, work with them.

"In fact we want to fix it so you won't leave us and can't leave us. We want to help you, not by resolutions alone. We want you all to be friends."

Mr. Tennant sketched the campaign which has been carried on for the last year and a half by northwest lumber manufacturers through the West Coast Lumber Bureau to educate the public to a use of the four principal West Coast rvoods, stressing particularly the working out of the slogan "Durable Douglas Fir-America's Permanent Lumber Supply." He discussed the threefold activities of the Bureauadvertising, publicity, and field work-and the fact that these three are all designed to help the retailer sell more lumber.

NEW L. A. YARD

Frank Lounsbuty, veteran Los Angeles lumbermarr. has L' started a nerv lumber yard in Los Angeles on Tweedy Boulevard, near the Firestone plant. Fot

..CHICI(ASA'W BRAND" OAI( FI.oORING hrr bccn a rtenderd of @rnufrctltc

MANUFACTURERS

CALIFORNIA WHITE AND SUGAR PINE

LUMBER

BEVELLED SIDING

MOULDINGS

BOX SHOOK

CUT SASH AND DOOR STOCK

At so

DOUGLAIT FIR AND WHTTE FIR

WESTERN SALES OFFICE No. L23-!0 Monrdnocl Bulldrr

By llemphis Hardwood

Floori ng Go. rlmphb, run.

Wcrt Cocrt Rcprccotativcr

C. J. LAUGHLIN

627 Petroleum Sccuritics Bldg. Lo. Ansplc.

GEO. C. CORNITIUS ltl

M.tL.t St. sAN FRANCTSCO, CALIF.

W. (;. KAHMAN SALEIS IIANAGER

SOUTIIERN CALIFORNIA AND .ARIZONA REPRESENTATIVES

FLETCHER & FRAMBES, Rlvcr - Stroag Bullrllar

LOS ANGELES, CALIF.

Amer. NatL Bank Bldg. San Francirco

SAMUEL R. NORTON

Hqry Building

Portland

Tomorrow And Industry

By George H. Corliss, Advertieing MinageriS. A. Woods Machine Co.

Yesterday there was ho cause for worry. The office was- full of orders, _the plant was ruhning-full time, the books showed a profit, the bank balance wis eood, the employees fairly well paid, the reports showed -the salesmen were making a few calls, ther- were no business clouds in the *y, and there seemed to be no cause for worry. But what about tomorrow?

-- -Tomorrow may be different. Yes, tomorrow wilt be different ! Many business houses in many industries in this country, .during_the past several years,-have had .,pretty soft picking." Orders have come easy, old machineiy has been _retained, extra and in many caies unnecessary- mett have been added to the payroll, lirge sums of -money have been spent -here and there withoul any investigation or much question, department heads have been aflowed to requisition most anything they wished, salesmen have been allowed to come and go as they pleased, supervision has been lax, managernent indifierCnt, but business boomed, competition lost its keen edge, and no one was expected or required to do a great deal of keen thinking. It wasn't neces-sary. There was plenty of business, it was easy to get, failures were few, credits good, and everybody made Mney. That was yesterday, but what abouf tomorrow? What about the changes that are taking place today?

Great and sudden changes are taking i'lale in this iountry in every line of industrl The air is-tutl of it. Old busin-ess institutions, industrial organizatiohs, publications and all sorts of- enterprises, which for years dominated their rgspective fields, are passing on and out. Their business has slowed-down, fallen off or stopped, there are no profits on the books, banks have withdriwn their credit. Whv? The old order of things is passing out. The stream bf life is changi,nC. This will bi an a[e of quick and sudden changes in the industrial and business #orld. It will be tn age in which youth will be supreme and a few men of exceptionally strong- eharacter, force and personality will cro_wd th-e glny weaker executives of industry into a-lower a.nd- muc_lr inferior plane-eventually out of the pictu.re en- tirely. Business will be good-for- those who cin take it, and those who can take it WILL be capable. It will not be handed to them as in the past. Induitry will not stop. It will move on even faster than before, and be subjeit to many, sudden and far-reaching changes.

C. S. DODGE ON NORTHEIIN TRIP

C. S. Dodge, of the E. J. Dodge Co., left San Francisco the early p{rJ of September on a motor trip which will take him up to Victoria, B. C.,'and other points of interest in the Northwest. He will be away frbmhis office about two weeks.

Speaking Of Odd Occurrences

L., D. Gilbert of the Healdsburg Lumber Co., Healdsburg, sends in the following:

An order for a straight load ol 2x4 SlSlE, specified lengths, came into this office recently. Same was handed to one of our trusted employees. The first item had written after it SlSlE, No. 1 common. After the other items instead of writing out in detail the milling and gradb specification was written the word "Do". The man having the order in charge after pondering for an hour or two over it returned to ttre ofrice in sort of an apologetic manner and said, "Say boss didn't you leave something out on this 2x4 order, the first lot says surfaced.one side and one edge but the balance all say do, do, do and I don't know what in the hell you want me to DO. (Can you beat it?)

Now, YOU tell one.

McKAY

& CO. MILL DOWN F'OR 30 DAYS

McKay & Co. report their mill at Eureka as being dow_n for thirty days undergoing the usual annual repairs. It will reopen about September 20th.

FRED HAMILTON VISITS SAN F'RANCISCO

Fred Hamilton, manager of the Benson Lumber Co., San Diego, spent several days in San Francisco the latter part -of August. He livas accompanied by hfs family on the trip. While in the Bay District, he took a little time ofi to look over lumber conditions and call on his many lumbermen friends.

Shift In Schedule To Be Made On

The Dollar s...-"Ritl*tX#Tf;ich spends prodigally and bursts many buttons to keep its globe-circling liners rneticulously on schedule, is now sending out instructions to intentionally break those schedules.

In order that every ship in the Dollar service may be in some port on next Christmas day, the company.is now ordering changes in all time schedules, in some instances necessitlting vessels to gain from one to several days' time between -now and Christmas in their regular schedule around the world. Much additional fuel will be spent, and overtime paid many dock forces, but the Dollar SteamshiF Company-has set a unique and worthy pJecedent in their demind that "Santa Claus must be served."

PACIFIC MANUFACTURING CO. MOVE TO NEW OFFICES

The Pacific Manufacturing Co., Los Angeles, announce the removal of their offices to Suite 52+527 Security Title Insurance Building, 530 West Sixth Street. Their telephone number is TRinity 3078.

WHEN WE SAY "SERUIGE ro

SMALT VRRD"

WE MEAN SOMETHING REAL

_ In fact we are the genuine ''Service Department" for the small dealer. Carrying in stock as-we.do everything-for-the building trade, and having these great st6ckE qlwlys ready fdr prompt moving by car or truch wi make it D;ssible f6r the small dealer to give wonderful service to his trade, and yet keep dorirn his investment, his rosurance, anc nls overhead.