on o Quolity Bosis"

-and when the lumber yard operates on quality and service it means profits!

F.H. MorinisTreasurer of Morin Bros.rfnc.rof Fulton, N.Y., and when he talks about the lumber business he speaks from nearly a quarter-centrrryts experience.

3'T7hat appealed moet to mer" saye Mr. Morinr "was the obvious fact that 4-Square gives the live lumber merchant an opportunity to put quality ahead of price. I'd like to see every lumber dealer ln town handling nothing but lurnber of tho highest quality and manufacturedtoavery definite etandard, paying a good prico for it and getting a good price. Then competition would be on quality and aervice alone-the customer would bs eurer of getting hfu moneyts worth and we would all bo making more.tt

R. MORIN hit the nail

sguarely on the head. The soorrer the retail lurnberbusiness ceases to be a price scramble and gets on a quality and service basis the better it will be for all concerned. The 4-Square Plan is the first step that has been taken to put it on that basis-the first definite rneans toward accormplishing what you have heard talked about in association GoDventions for;''ears.

It is meant for the dealer whose rnind is set on a brrsiness built on sound foundations. To such dealers it offers a unique and unusrralopportrrnity.

Additional 4-square Franchises are being offered in variorrs Iocalities as increased rnill capacitypermits. If you feel that there is something here that You can operate with to the full extent, we suggest that You write our nearest branch office or inquire of our district representative for full details of the 4-Square Plan.

WEYERIIAEUSER SAL,ES COMPAITY T l)iatfibu,t,,'€oJ weyerhaqus€f Forest Products General Ofrces: SPOKAIIE VASIIINGTON