The ualue of a good reputation

OFTEN intanqible assets are overlooked by amanufacrurer evei though it is very evident ihat the public is guided almost wholly by such appeals as tarrness, slnceflty anc gooq rePutatron. But these assets do not come easily.Theycannot be bought or borrowed. They do not exist in iron, steel-, or machines, but in the soul of the organizatioo itself. Thirteen years ago L. H..Eillinsured the good reputation ofFigeol tiucks and Safety Coaches bv setting a standard, known as the "Bill PrinciplE of Manufacture". To this ideal, zealouily followed,we atribute

Fageol's intangible assets. When buyers say that the name Fageol on a truck is sufficient proof that it is all it should be, surely our efforts have not been in vain.

It would have been easy over these years to compromise with low price or get the substitution habit; but the "Bill Principle" has become an unchanginglaw'r--^

"Produce the best equipment or produce nothing" offered no evasion, and we are glad ; bEcaus e thego od reputation of E ageol has never been questioned.