Increased Interest in Built-In Equipment Says Manufacturer

"Retail lumber dealers all over the country are taking a great new interest in built-in kitchen equipment, and this ls greatly due to better advertising and merchandising, and better methods of distribution on the part of the manufacturer," said Ray B. Cox, vice-president and general manager of the Built-In Fixture Co., Berkeley, manufacturers of "Peerless" Built-In Furniture, recently to a representative of this paper.

"It is also due in no small measure to Jack Dionne's fine editorials in The California Lumber Merchant and The Gulf Coast Lumberman, urging lumber dealers to interest themselves in the sale of built-in furniture of all kinds."

Mr. Cox returned on September 1 from an extended trip which occupied seven weeks, in the course of which he visited points in Texas, Louisiana, Alabama, Florida, North and Sorrth Carolina and Ohio. He also visited Chicago, St. Louis, Denver and Salt Lake City, and took time to visit his old home torvn irr Eastern Pennsylvania. He found much interest in the Home Modernizing' movement everywhere he went.

In Texas Mr. Cox traveled over the territory by automobile, starting at San Antonio, and going to Houston and Galveston, then north to Waco and Dallas. From Dallas he drove to Shreveport, La., and from there went by train. He was interested in the great new road development program in Texas. and found business good all over the State, with excellent prospects for the balance of the year.

By Winning Simonds Prize Wins Position at Mass. Tech.

Robert F. Elder of Berlin, N. H. was the winner of the first prize of $1000 in the Alvan T. Simonds economic contest for 1928 on the subject "Reducing the Costs of Distribution." This is not the only prize thatMr. Elder has won as the result of his essay submitted in this contest. He has just been appointed instructor in marketing at the Massachusetts Institute of Technology. The authorities at this institution writethat "Mr. Elder came to our attention as the result of his prize-winning essay. We probably never would have known of his talents had it not been for the prize offered byMr. Simonds."

The Alvan. T. Simonds economic contest for 1929 is on the subject, "The Federal Reserve System and the Control of Credit," and closes December 31,I9D. For rules and other data write the Contest Editor. Simonds Saw and Steel Company, 47O Main St., Fitchburg, Mass.

San Francisco Building Permits Ahead Of 1928 Total

Building permits granted in San Francisco for the month of August totaled $3,095,638, as against $1,881,987 for August, 1928. The total for the first eight months of L9D was also ahead of the same period in 1928, with $25,289,980 as against the 1928 total of $23,488,044.