Now For The Old Fall Pep

Well men, the summer is gone, and vacation time is a thing only to,be remembered, and the genuine working time of the year has come-the fall.

Most of us have recovered or recuperated from our vacations, and haven't even a scar left totell the tale. And there is a snap in the airthat makes the blood jump a little faster, and the eye shine a little brighter, and in the consciousness of every man worth while and in normal condition the innate desire to DO SOMETHING.

And it isthisDO SOMETHING ambition that makes the world go round, and pulls us out of the rut that the warm weather season generally gets us into.

All thatis necessary to help us cash in on this cool-weather-born-ambition is to give it the necessary freedom, direction, and backing.

It tells us to get busy with an inventory.

NOT an inventory of stocks o'n hand in items of volume and grade, but an inventory of the situation that surrounds us in our building territory, and of the ideas, the plans, the manners, and the means we have forturning the building needs of that territory into orders on our books, and into cash in our till.

Let's show the folks in the old town this fall that there isn't a merchant in' the clty more filled with 1926 fashions than WE are.

The dry goods man isn't selling our wives new dresses because their last fall dresses are worn out. NOT ON YOUR LIFE. Most last fall dresses are still serviceable.

BUT THEY AREN'T IN STYLE.

WE HAVE GOT TO INJECT THAT THOUGHT INTO THE BUILDING BUSINESS.

The automobile painter is cleaning up this season on TWO TONE COLORS. They are all the rage. Theywipe off the fairly good last year's paint, to put on the bright and pleasing colors.

Most other merchants have something of the same plan for getting the money.

You need new colors, new styles, new ideas, new thougtrts in building things; and you need to sell your trade on those new things.

If the clothing merchant waited for the old clothes to wear out entirely, his business would be cut in half.

AND THE BUILDING MERCHANT HAS GOT TO QUIT WAITING AND GO TO SELLING THE SEASONABLE, FASIONABLE, LATE MODEL THINGS.

SANTA FELUMBER CO. NOW DISTRIBUTING EDHAM COLORED SHINGLES

On another page of this issue appears an announcement of much interest to California Lumber Merchants, especially those who have sensed the selling value of "Better Roofs."

Santa Fe Lumber Co., long known for its aggressive advocacy of high-grade Red Cedar Shingles, have taken over the exclusive distribution of Edham Kolored Shingles for the State of California, ahd now have distributing stocks at several convenient points. These stocks will afford quick service on any size orders, and will relieve the dealer of the necessity of carrying large stocks in his own yards.

Mr. Russell states he took on Edham Kolored Shingles only after a long and thorough study of various brands, and is thoroughly convinced that he has the best that can be made._ He also says he is much gratified with results alreadv obtained.

Retail Yard For Sale

W_ill sell my yard at a very attractive price. Loc-ated in -a good town of twelve thousand, four yards, doin_g fair. business, and in normal times showing a good profit. Equipment will invoice close to $13,d'00, and will sell stock at inventory. Nobonus. Want to give my time to other interests. Yard located on railroad ground_,-favorable,lease, and enough space for the stock. Offices, sheds, truck, trailer, iriU, itc., all included in the above figures. Address Box ?7-F, care California Lumber Merchant.