There's Always A Big Question

For the Merchont Who Bugs Hk Goods in the Dark

You might just as well go into a pitch-dark room at midnight with your eyes tied shut and try to pick out your stock of goods, Mt. Dealer, as to buy from a firm which fears to let the light of publicity shine upon its name, its product and its business methods.

The firm that advertises itself and its goods and its service before the public cannot afford to have anything to conceal from the public.

'lVhen you buy from a firm that advertises you are sure not to buy in the dark. Can you afford to buy elsewhere)

O. KRANTZ, Managing Edltor

A. M. THACKABERRY Clrculatlon Manager

A, C. MERRYMAN, Advcrtiring

J. E. MARTIN, Mgr. San Francisco Ofiice