To seek-'serve-satisff, lumber merchant. a ls the business of the modern retail

the presidency to give all of his time to his lumber interests. At present he is a director of the City Bank.

Mr. Fyfe has been something of a fraternal as well as a business man. Ile took the ffrst degree of Masonry in Scotland. when 19 years of'age, and is a member of Morning Star Lodge, F. & A. M.; Chapter No. 28, R. A. M.; Stockton Commandery, K. T. ; Islam Temple of Shriners; Stockton Lodge of EIks, and Charter Oak l-rodge, Knights of Pythias. He is the only surviving charter member of the last named lodge. He is said to have been a Mason longer than any man now living in California.

ft was just ten years ago that Charles G. Bird came to Stockton and took over the lumber business of Simpson & Gray, one of the city's pioneer firms, He organized the Simpson-Gray I.rumber Company and became its president and general manager.

There isn't a more energetic booster for Greater Stockton to be found than Charlie Bircl. The sound of the saw and hammer is music to his ears. Every new home that goes up in Stockton calls for more lumber and that's where Bird shines. ft must not be thought, however, that his motives in promoting Stockton are entirely mercenary. Bird lives in Stockton; he believes in Stockton, and he's never quite so happy as when rend.ering a civic service.

Although an extremely busy man, he ffnds more time for labors of love than the ord.inary man. He has given liberally of his time, money and efrort to the upbuilding of the Y. M. C. A., the Boy Scouts, the Camp.Fire Girls, and. other local organizations. He is a member of the Stockton Municipal Camp committee, and declares that a few years hence Stockton is going to have the finest outdoor camp of any municipality in California. He holds membership in various branches of Masonry, including the Shrine, and is a, past president of the Rotary Club, in which he is an earnest worker and a center of life and jollity.

Mr. Bircl has won success in his chosen sphere only by clint of hard work and close application. He learned. the lumber business from the bottom up, starting in as a planer with the Zerrith Mill ancl Lumber Company of East Oakland. Then he gained experience as a traveling man and in 1898 he became bookkeeper and cashier. For over ten years before coming to Stockton he was connected with the Pacific Coast Irumber and. MiIl Company of Oakland, one of the largest lumber concerps on San Francisco bay. Then he came to Stockton.

Mr. Bird is a man of family and he is a great lover of the outdoors. IIe knows eyery summit of the Sierra and is fond of fishing, especially in the I-rittle Truckee.

Ethtcs ln Practlcal APPllcaffon

Ben Woodhead, the big bell-wether of the wholesale luurbermen, who has been visiting in California the last few lreeks, tells a good. one, in speaking of trad.e ethics.

A nigger who owned a prosperous shoe-shining stand was approached by a less fortunate brother for a loan of "fo' hits. "

Of course the shoe shining artist eould not make the loan; hadn't he just joinect the Chamber of Commerce of which I\{r. Hodge, the president of the First National Bank also was a member, and hadn't the Chamber adopted a code of ethics whereby members would not interfere with each other ts business ?

"An' Mistah lloclge ain't goin' to shine no shoes and Ah's not gwine to loan no money," was the clinching argument.

Flgurlng the Cost

It is said of Schwab that when we found a process or a machine that could do better work than the one he was using, he immediately scrapped the old one and. installed the new.

RESUIJTS were what Schwab wanted..

IIe calculatett that the rebults swallowed up the "cost"'

He knew that the "cost" of his product would be increased if he eontinued to use the old methods or machines.

And. sometimes we run across a home builder with Schwabian ideas.

His ttresultstt-his ttproducts"-are comfort, ease, convenience, beauty, protection, credit,-all of these things that come to, and rightfully belong to, the man-who-ownsa.-home.

Such a man will sit down and thoughtfully and intelligently cast up the several items of "results" and place against them a clefinite figure.

Against this he will place the cold money value of the labor and material required to install the new machine that will bring those results.

' lf,fc oficr one of the beet nanufactured t rth in ttc markctBdght, full width and thichers-up to gradc-rind nedc from ctrictly old grorvth yellow Fir.

And-he builds that home.

That man understands the real value of those results: and. he knows that once this new machine of his is installed and working, it will prod.uce results whose own value will quickly eat up the original cost of that machine.

Try this line of thought on the next man you hear of who is improving his BUSINESS methods or equipment, and. who could own a better IIOME than he now has.

WILL YOU TRY A CAR?

Alro cvcrything in DougLrr Fir Lunbcr.

"Uaivcrrity Brand" Shinglc. lrG our Spccirlty.