The Growing tlppotturutres rn the Retail Lumber Business

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THE man who said, a few years back, that the I function of the retail lumber dealer was to figure billsand fill lumber orders didn't foresee the remarkable development inretailingjust ahead. tial. It makes far better homes by keeping them entirely comImtable every day in the year-eomething that other building materials and devices will not do. In summer, BALSAM-WOOL bars the excessive heat of the sun, thus keeping even Beaond story bedroome refreshingly,$ool and sleep inviting. In wintef by stopping heat leakage and the entrance of cold, BALSAMWOOL saves from r/ator/s on the annual fuel bill. This saving pays for the BALSAM-WOOL in,a.:feg yoars.

He didn't foresee the retail lumber dealer as the local building material specialist, handling many other building materials besides lumber.'What he didn't foresee was a community with enough confidence in its retaillumber dealer to go to himfor impartial advice on the selection and'use of building materials.

The'W'eyerhaeuserorganizationdoesn't believe the retail lumber business has yet reached the limit of its possibilities. As evidence of thisbelief is their policy of placing the retail selling of their new product, BALSAM-WOOL, exclusively in the retail lumber dealer's hands.

'When a retail lumber dealer will take the time, as many of them are doing, to talk BALSAM-WOOL insulation and thus help a customer get a better home, it's a mighty healthy sign that thg retaillumber business isn't "slipping." The Weyerhaeuser organization knows that there are enough of this kind of retailer in the country to sell all the BALSAM-WOOL that can be made.

From the retailer's standpoint BALSAM-WOOL is a good business proposition. It can be put in with a small first investment. It is easily handled and stocked at.little expense. It means an additional profit of $25 to $50 on each house bill. BALSAM.WOOL doee not compete with other items of yard stock. And besides that, it is a mighty fine item to push and sell in slack seasons both for city and farm trade.

From the home-builder's standpoint there just aren't any two ways about it. BALSAM-WOOL is a staple building €ss€n.

It iq because of this combinatiorr of comfort and eaving that home.builders are taking to BALSAM.WOOL faster than they do to the run of building sp6cialties offered from time to time.

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Tests by nationally recognized authorities show BALSAMWOOL to be the most efrcient house insuletion on the markeL Itis waterproof and windproof. In theprocess of manufacture it is rendered fire-resistant and distasteful to rats, mice and vermin. It is sanitary and permanent.

BALsAM-wooL comes in wrapped and sealed rolls containinS 250 square feet each. There are three widths, 16% inchesr 25 inohes and 32 inches. You don't have to carry an assortment of lengths. BALsAM.wooL cuts to any lenSth required, right on the iob. Your stock of standard sealed packages is always fitted for any iob that comes up. There are no odds and ends lying around to eat up the profits you have made.

You will find in youq dealings with the Wood Conversion Company, who manufacture BALSAM-wool, the same spirit of fair dealinS and the same business integrity that has characterized this organization through sixty-five years of successfully serving the ietail trade.

If you are not in position to buy a carload, put in a trial order of 5,0(X) or 10,000 feet. Advertisint material will be supplied you. This trial opder -will convince you of its sales possibilities.

Sample, prices and complete information on BALsAM-wooL may be secured through our local district representative; by mail addressed to ournearest branch office, or'Wood Conversion Company, Cloquet, Minn.

VEYERFIAEUSER SALES COMPAT{Y

GDknibutors of

V/EYERHAEUSER FOREST PRODUCTS

General Ofices . SPOKANE, WASHINGTON

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ST.PAUL CHICAGO BALTIMORE NEIT YORK

2694 UniverrityAve. 2l()8 S. LaSaIle St. t exington Bldg. 22O Broadwey fhe Veyehacun Sales CompanT is the ombined selling organilation of the following Veythaersa Mills and Distributiig Phnts: qoqd.ttubbcrCo. CloquetrMino. Hmbirdl.uabcrCo. Ssrdtnilt,rrl.h- ThcNorthcml.unbder.qoq@trMim. BdwardRutl,cdgcTinbcrCo.. Cocurd'Alcocrl&bo JohnronVcntrrorfi Co. Cloqirct, Miu. Bom Fcry Lmber Co. Bonrcn Ferty, Idrho IIod Cl1rcniu Co. Cloquct, Mi.n. Snoqualmie Falk LunbcrCo. Sno$dnieFrtbV.rh. Podrrch LmbcrCo. Podotch, Ideho Wcyerhacut Tinbct Co. Ercctt,Vuh. Eol,cP.lcttctlrba*.i*#Y;S2..:YU'Jfffi; .B.rrinocc,Md.

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