Another Lesson From Andy

Bg JACK DIONNE

Sidney Smith, the cartoonist, has been very bury lately in hic farnous comic strip that illustrates and recites the adventures of the incomparable Andy Gump, .iniecting good burinees-getting IDEAS into trlre hcads of our people. Some of the finest lecsons in merchandicing ever printed have been embodied tersely in these stripa

The other day Andy took a ride in hir car, and every billboard he passed chowed crackerjack ads of his "Happy Hair Brush. One of tihem said: "Brulh away your headache with your Happy Hair Brurh; then ree how GOOD you feel." Anotlrer read: "The C,ombination Hair Brush & Mirror; not just good but a darn eight BETTER." And again '"Vl/hat L HOME without a hair-brush? The Combiiration Hair Brurh & Mirror. A high clasr bair brush for high clau hea&.'

Fine! There are a<rme ideas for lumber merchante. Or for any otiher cort of merclrantc. The bilboard eigne rhown in thd rtrip would cell hard coal in Hadea rilhy not iuet copy Andy'r hair brush dope, and rtyle of advertiaing? Run a good aLnewrpaper or billboard either-like thir: SLEEP AWAY YOUR TROI,JBLES ON A FRESH AIR SLEEP{NG PORCH: THEN SEE HOW GOOD YOU FEEL

And Andy remarkr, after he har looked them over with much satiefaction: ",1pt!,R AII- WHEN A FELLOW HAS SOMETHING TO SELL THERE'S NO REASON WHY HE SHOULD KEEP IT A SECRET." None whateven Yet rhe world icctillquite gencralttypopulatedwith lumbermen who act as though their buriners rvas aomething that would be hurt if the public fourd out about it.

Or this onc: TRY OUR HOilIIE REPAIRING AND HOME BUILDING SERVICE: NOT JUST GOOD BUT A DARN SIGIIT BETTER.

Or ray: WHAT IS HOME WITHOUT A FULL TENGTH MIRRORED DOOR OR TWO: THE HOME LUMBER CO.: HIGH CLASS BUILDING SERVICE FOR HIGH CLASS FOLI$.

Wouldn't that be good advertidng?

We think it would.

Don't forget-"If yodve got romething good to rell, why keep it a secret?"