-and: TEXAS

are the two most prosperous spots on earth tod.y eral discussion on this subject by the convention, which was led by W. E. Landram, of the Merced Lumber Co., Merced.

THERE IS A JACK DIONNE PUBLICATION COVERING EACH THINK OF TEXA,S!

Making over 4,000,000 bales of cotton. SeUing it for over $7001000,000.00.

(which practically equala the value of the whole United States wheat crop on the bagis of presentl crop estimates and market prices.)

The Gulf Coast Lumberman, Houston, Texas. covers that all-winter building territory thoroughly.

Don't You Want Some of that Prosperity?

(Continued from Page 12.)

'Cost Accounting opened the afternoon session, and the first speaker, was H. J. Colman, of Wolf & Company, Chicago, on the "National Uniform Cost System." Mr. Colman spoke on the history of the system and why. it was adopted; the fundamentals and principals upon which it was foirnded; the results that the dealers may expect from it; how yor can obtain it and approximately what it will cost to install it. Other speakers on this subject were Ben Reed, Lum,ber Association of San Francisco, an'd E: T. Robie, of the Aubur,n Lum'ber Co., Auburn.

E. D. Minton, of the Minton Lumber Company, Mountain View, spoke on "Should Lumber Retailers Charge For Delivery." He told of conditions affecting this questi,on in his locality, and as not over 5 per cent of his. customers came to their plant for,their lumber, he favored quoting delivered prices to their customers. He quoted figures from their office records and stated that 3 1-3 per cent addition to the regular quoted price would cover this cost of cartage.

C. H. Griffin, Jr., of the Homer Hayward Lumber Co., San,ta Cruz, said that the lowest cartage charge for his district was $1.50 per M feet. He stated that 35 per cent of their material was called for at their yards, and that it paid the individual dealers to analyize their own business along their own f,ines and to figure out the proper basis for themselves. He quoted figures from the offi,ce records of their various yards showing that it cost them more to deliver the lumber than they actually collected in cartage.

Dr. Carol Aronovici, of the University of California, spoke on "The Place of the Home in City Planing." He said that the lumbermen should influence the anchitecture, and the standards of construction, to the end of making homes attractive, and should not confine themselves to the care of the raw product. Mr. Aronovici said 'that the cost is not the essential thing as he has seen some of the ugliest homes costin,g as high as $50,000.00, and some of the most beautiful as low as $8,000.00. He characterized the modern collapsible homes.and kitchenette apartments as "doghouses" and "bungling courts."

Alberta Ruth Brey, Brey-Wright Lumber Co., Porterville, gave an excellent talk on "The Romance of the Retail Dealer.'f She said that "in the United States the 'ideal of the nation is thi Home, and selling the home from. the Plan Service, both exterior and interior, is where I claim lies the Rom,ance of the Modern Buil'ding Material Merchant." She stated that a lumber store withou a plan service is like an American breakfast without coffee. Miss Brey said that a Real Plan Service demands a service department. It demands sorne one that is actually trained to know what is in the Plan Books, what arrangements are best, and that it riquires a lot of patience and enthusiasm to help these prospective customers what they want. She described fully the Plan Service in use by the Brey-Wright Lumber Co., and in closing her address, suggested that when the retail dealer gets home, that he get the 'plan books off the shelf, dust them, tuck them under his arm and go down the street and visit their real estate dealers. and show them that they have something besides lumber at your stores and the results will be surprisin,g. Miss Brey advised the dealers to trythe romancing end of the retail lumber business; she said you will find that it pays.

H. S. Stronach, manager of the industrial department of the West Coas't Forest Products Bureau, spoke on "West Coast Woods." Mr. Stronach gave some interesting figures on the consum,ption of lumber in the United States and

(Continued on Page 47.)

THE BUILDING OF TRUCK AND COMMERCIAL BODIES IS AN ART RE. QUIRING A THOROUGH KNOWLEDGE OF CONSTRUCTION.

ANOTHER IMPORTANT ESSENTIAL IS THE POSSESSION OF AN INTELLIGENT UNDERSTANDING OF THE NEEDS OF THE CUSTOMER.

WE ARE EQUIPPED WTTH FACILITIES TO TAKE CARE OF ANY KIND OF A BODY BUILDING JOB.

OUR DRAFTING DEPARTMENT CAN RENDER VALUABLE ASSISTANCE IN THE PLANNING OF' YOUR PARTICULAR NEEDS.

OUR NEW PLANT IS EQUIPPED WITH MACHINERY OF THE LATEST TYPE. ..WE ARE OLD LUMBERMEN AND KNOW THEIR NEEDS''