Faith Hope-and Shingles

By JACK DIONNE

Goodness, but the gang has been reading the two first shingle editorials.

' I've been getting a lot of letters-good letters-and the beauty of it is that practically every one is a CONSTRUCTIVE letter, offering suggestions for the good of the cause.

I got one from one of the ,biggest producers of quality shingles in the entire world. He says he has just returned from a long trip into the shingle consuming territories in many states, and he brought back with him this conviction

-THAT

The Merchandising Of Shingles

MUST BE ENTIRELY RECONSTRUCTED IF THE SHINGLE INDUSTRY IS TO SURVIVE. He adds that he is going to reconstruct HIS part o,f it, pronto.

So that opinion is unanimous as far as he and I are concerned, because that's what I've been telling them in seven different languages-not including profane-for quite some time.

Another very interesting letter came from a nationally known eastern wholesaler. I am not mentioning the name of the shingle manufacturer just quoted, because of its possible effect on his business. But there is no harmful possibility with regard to this wholesaler, who is none other than our friend Dwight L. Hinckley, of the free city ,of Cincinnati, Ohio. He com,pliments us on the shingle editorials and suggestions, and makes the following one himself:

"I have a suggestion to make which would in my opinion soon put the shingle business on its feet and promote the sale of shingles to such an extent that it would be profita- ble to manufacture them, and profita,ble to sell them. As you know there are few wholesalers who ever attempt to sell any shingles (rMr. Hinckley means in the north and east as in the west they nearly all sell 'em) for the reason that the wholesalers have never ,been able to make a profit out of shingles that justifies them in handling them. Now, if it were possible for the wholesaler to get enough profit out of handling shingles to make it desirable business and desirable to push the sale of them, almost every wholesaler in the country would sell a great many shingles.

"The National-American Wholesale Lumber Association alone has about six to seven hundred members, each of whom, I imagine, em,ploy on an average of fouf salesmen, which makes about twenty-five hundred salesmen, and if every one of these men were engaged in talking shingles an'd pushing shingles, and selling shingles, it would notrbe long before the demand for shingles would be substantially increased, and when the demand is increased the price goes up. My opinion is that if the manufacturer of shingles would give the wholesaler a propei differential in price that the effect above mentioned would result. If the manufacturers would quote retailers a price and give a concession to the wholesaler of ten per cent, which is a fair and reasonable profit for the wholesaler to make, I think that most of the wholesalers in the country would begin handling shingles. I am just giving you this idea for your reaction on it, criticism or suggestion. I believe myself that it would do more good than all the national advertising campaigns that the shingle manufacturers might put on. The publicity advertising is going to help a lot, but if it is

(Continued on Page 18.)

..IS THAT A GARAGE OR A HEN HOUSE''?

This question has caused many a neighbor such embaffassment that he swears he'll put his auto in a dugout.

Right here is your chance to win his everlasting $ratitude and ease his mind.by telling him how he can convert this eyesore into somethin!, artistlc with a covering of REDWOOD shingles; or if in a rustic settlng, wtth REDWOOD sawn shakes.

Whenever you catch a man with a buddin$ scheme for a g^rage., tell him what REDWOOD does; the beauty of its natural color, its resistance to extremes of weather, its non-rottin$ qualities.

And don't forget to tell him about its absolute freedom from oil, pitch and resin,-hence its fire retardence.

Then, when he's ready for repairs on the old home,--or for construction of the new,-he'll ask you-

CALIFORNIA REDWOOD ASSOCIATION

24 CALIFORNIA ST. - SAl.l

FRANCISCO

Member

ALBION LI,'MBER COMPANY

DOLBEER & CARSON LIMBER CO.

GLEN BT,/\IR REDWOOD CO.

HAMMOND LUMBER COMPANY

J. R. HANIFY COMPANY

HOBBSWALL &COMPANY

MILLS

HOLMES EUREKA LI,'MBER CO.

LITTLE RIVER REDWOOD CO.

M ENDOCTNQ LT'MBER COM PANY

NORTHWESTERN REDWOOD CO.

THE PACIFIC LUMBER CO.

UNION LUMBER COMPANY

I am going to leave this suggestion for the shingle folks to mull over. I would like to hear from some of the manufacturers on the subject of Mr. Hinckley's suggestioor.

There are signs of chan,ged thinking along shingle selling lines noticeable in many directions. They are not ripe yet to tell about, butwe know of a lot of interesting things in prospect right now, having to do with several well known shingle making concerns, which prove that SOME OF THEM at least, are planning to try something new in the way of merchandising their pr,oduct.

RALPH a. trUpr-an

Hundreds of friends in California were shocked at the news of the death, on October 16th, of Ral,ph A. Thielan, for many years sales manager for the Ham,mond Lumber gsrnpan;r, in Lo,s Angeles.

Mr. Thielan had been in poor health for some time, and was forced to retire from business activity early this year, and take a rest in an attempt to regain his health.

l{e w'as 47 years old, and had been a resident of Los Angeles {or ,over forty years. He was born in Ventura County.

Ralph Thielan was admired and respected by every one who knew him.

JoIIlrsoN AND "$"r"iilSSrwHoLEsALERs

Johnson & Koch, formerly operating large wholesale offices in Phoenix, Arizona, where they handled large quantities of Arizona White Pine, and Douglas Fir, have opened Southern California offices at 1202 Hollingsworth Building, Los Angeles, in charge of Mr. Robert I. Koch, one of the partners of the firm. They will handle Arizona White Pine, in addition to fir, shook, etc.

New Yard At San Leandro

M. L. Hirschfeld, formerly manager of retail yards at Butte City and Live Oak, and Herbert C. Berry, formerly representative of the Trower Lum,ber Company, of San Francisco, have opened a new retail lumber yard at San Leandro, which will be known as the Bay Cities Lum,ber Co. Both Mr. Hirschfeld and Mr. Berry are well known in the North and their many lum,bermen iriends are wishing them all kinds of success in their new business.

Bill Woods Returns From Northern Trip

Bill Woods, of the Coos Bay Lumber Company, San Francisco. has returned to California after a two weeks business trip in the Northwest. He visited the company's plant at Marshfield, Oregon, Portland, and the Puget Sound District. Bill also took a few hours o,ff to make the trip over the scenic Columbia River Highway. He states that conditions throushout all the lumber districts of the Northwest are in excillent shape.

E. M. TILDEN VISITING IN TEXAS

E. M. Tilden, of the Hogan Lum.ber & Mill Co., of Oakland, is in Texas'on a short business trip. He expects to ,be in the South for about two weeks.

City Of Berkeley Passes New Roofing Ordinance

The new roofing ordinance of the City of Berkeley, which has been under discussion si,nce the Berkeley fire, was passed,'by the city council at its meeting on October 16. Councilmen Nichols and Caldecott protested the new ordinance on the following grounds: it allowed the use of r.oofing materials, namely Class C materials as approved by the IJnderwriters, which seem to be no more fire-proclf than were wooden shingles, and the ordinance in eliminating the use of shingles to repair wooden shingle roofs would unnecessarily increase the cost of repairs to a very large majority of propertv owners who might ill afford such increased, costs.

The new ordinance in effect prohibits the use o.f wooden shingles in all new constructioin thr'oughout the entire city cif Berkeley; it prohibits the use of wooden shingles for thg repair in any one year of more Ihan 25,per cent of existing shingle roofs; andiit prohibits absolutely and entirely, the use of wooden' shingles for the repair of any shingle roof after ten years frorn the passing of the ordinance.

Judge. J. J. Murphey, counsel for the shingle and lumber interests, in closing his protest against the passage ,of the ordinance made the following significant remark: "I have no hesitation in stating to this Council, that my clients are so firmly cofivinced of the discriminatory character of this ordinance, and the fact, that the majority of the residences of Berkeley do not wish to be denied the use of shi.ngles for roof coverings, that my clients are not disposed to accept as final the judgment of the Berkeley City Council."

Both Councilmen Nichols and Caldecott expressed themselves in favor of the proposed ordinance drawn by the lum'bermen and su,bmitted to the Council by Mr. Nichols, but which was defeated by the City Council. This ordinance, proposed by the lumbermen, allowed the use of built-up tar and gravel roofs such as allowed under previous ordinance; it allowed the use of Class A, B, and C materials as a,pproved by the Underwriters, and in addition allowed the use o.f clear, all heart, 100 per cent vertical grain, 5 to 2 shingles provided they were placed on solid sheathing and ,nailed with specified nails.

The campaign against the passage of the new ordinance prohibiting the use of wooden shingles has 'been carried on by the California Redwood Association, California White and Sugar Pine Association, the Shingle Branch o,f the West Coast Lumbermen's Association, and the California Retail Lumbermen's Association. These organizations were represented at the various meetings of the Berkeley City Council by R. F. Hammatt, C. Stowell Smith, A. Bevan, of Seattle, and A. B. Wastell. The above associations were also represented by J. J. Murphey, an attorney of the City of Berkeley.

In conjunction with the passing of this new roofing ordinance by the City of Berkeley' R. F. Hammatt, secretarymanager of the California Redwood Assqbiation, announces that every retail lumber dealer in the State of California should have received from the Redwood Associatio,n the following literature; (1) copies of all advertisements used in the Berkeley daily newspapers ; (2) copy of the brief as submitted to the Berkeley City Council; (3) a short history of the situation. Mr. Hammatt states that this information is sent to the retailers because it contains the pols'ition of the lumber industry and new arg'uments which the retailers themselves can use in combatting any local antishingle ordinances that may be brought up. He also states that the California Redwood Association offers its assistance to dealers anywhere in the state whenever anti-shingle ordinances are introduced.

No Sentiment in Bu^siness?

Vhen a man works hard and saves every penny for years in order to build a homeWhen he and his family have to forego many of the niceties of life so rhat they may have a snuggery of their very own in the years to com*

It's a moral certainty you want to be assured beyoud peradventure of a doubt that what you supply for the building of that home is going to stand the test of time.

Missouri Supreme Court Reyokes Ouster

The Nineteen retail lumber firms in St. Louis Mo., who were fined and ousted from that state by the Supreme Court of that state, are paying their fines, but the order of ouster against them has been revoked. It holds against the St. Louis Lumber Exchange, however, whichl goes out of business.

Just what happened seems a mystery. On Saturday, October 6th, The Supreme Court of Missouri entered what.seemed to be final action in the lumber case, denied all motions to modify its former judgment. The vote stood four to three in the, Court.

On Monday, October Sth, the Court reversed its de' cisiorr of two days previously, one of the judges having switched to the side of mercy, and the count stood four to three for modification. It was ordered that the ouster be vacated against the 19 individual concerns, but allowed to stand against the Exchange, and that the $96000 fines be all the punishments for the defendants.

This apparently ends the case, and the fines have been or are being paid.

SALESMEN'S CLUB OF SAN FRANCISCO HOLDS ENTHUSIASTIC MEETING FOR "BOB' r MacARTHUR

At the regular weekly luncheon of the Lumber Salesmen's Club of San Francisco, held at the Palace Hotel, on October 15, the guests of the day were "Bob" MacArthur, prominent San Francisco lumberman and candidate for Supervisor in the No-yember election, and many of the retail lumber dealers in the San Francisco District.

At the conclusion of the regular club business, President Richard C. Jones, turned' the meetin'g over to Joe Bell, president of the Lumber Salesmen's "Bob" MacArthuq Clup^ who acted as the chairman of the meeting. The object of the meeting was to prom,ote the candidancy of "Bob" MiacArthur, who is the lumbermen's candidate for Supervisor, and the re,ports made by several of the speakers indicates that "Bob" is running strong. Among the lumberm,en who spoke at the meeting were: Ben Reed, Mdnager of the Lumber Association o.f San Francisco; Frank Harris, Van Arsdale-Harris Lurnber Co.: Flenry Bodie, Spring Valley Lumber Co.; Fred Roth, J. 'H. M;Callum; Hugh McPhee; Charlie Van Damme, Olson-Mahoney Lumber Co.; Richard C. Jones, Van Arsdale-Harris Lumber Co., Charlie Tripler, Van Arsdale-Harris Lumber Co., and "Bob" MacArthur.

Los Angeles Lumbermen Bowl

will give that home a permanently utirfactory overhead cove,ping. Thc men who make it stake their reputation on itr rervice. Your conrcience ir clear when you ccll "Weavert' Roofing.

Weaver Roof Company

Sgloester L. Weaoer

Broadway 784 loe Angptor

The night of October 10th witnessed: a battle between the bowling team of the Woodhead Lumber Company, Los Angeles, and of E. J. Stanton & Son, of the same city. The Woodhead aggregation came out victorious.

SLIGHTLY MI'XED

Two men, both a little the worse with wet geods were driving down a winding road.

"George," said Henry, "You must be more careful, you are going to run this car into the ditch."

"My God," ejaculated George, "I thought you were driving the darned car."