The Philosophy of Mr. Pip

Till yet I ain't converted to this much preached about "Ballyhoo" methods of gettin' the business. I don't believe in heraldin'-to the public through newspapers an' other advertisin' that they needs Lumber or to build, fer I figgers that most people has wisdom enuff to know what they needs an' has sense enufi to come ari' let me figger their bills.

My perfessional ethics don't warrant me to act like a barker before a circus tent an' invite the public to come in an' get the CHEAPEST LUMBER AT THE CHEAPEST PRICE an' I ain't caught none o' them "bugs" of that disturbin' malerdy called ROMANCE an' believes none of them fairy stories that is writ by them proppeiganderists to infuence the public to congume more Lumber an'in course make the dealer b,ry more Lumber. AII this kind of stuff is no good ac- cordin' to my ideas fer if a man airi't made up his mind on his own accord, or through the persuasion of a rollin' pin, skillett or broom handle that the family should have a home, an' it's up to him to buy the Lumber for that house right now, he ain't easy to sell an' I ain't lookin' fer no customers that isen't ready to buy THE CHEAPEST LUMBER AT THE CHEAPEST PRICE, without any persuasion from me.

At present I has the only l-umber yard left in this town an' should get all the Lumber business fer all the other Lumber dealers here ie runnin' Department Stores with Lumber as a side line an' sells Service an' Satisfaction an' fer this account the tonrri is gettin' too civilized fer me an' now if I could jest 6nd one of them nng around" towns where prices is alright an'the dealers spend THREE THIRDS OF THEIR TIME cultervatin' their competitors an' the OTHER THIRD waitin' fer customers to corne an' buy, I believe I might consider goin' there.

Watch Credits

Nerv York, Nov. 7.-Cheapening credits through some instalment selling plan is as immoral as cheapening human life, J. H. Tregoe, executive manager of the National Association of Credit Men, said in a message on instalment merchandising issued to the association's 30,000 members today.

"What moral right has anyone to go into debt when his credit is not complete and there are grave chances that the debt cannot be extinguished ?" Mr. Tregoe said. "If under pressure commodities are exchanged for an incomplete or a deficient credit, there is a cheapening of the medium. It doesn't matter what the seller may gain, the transaction lacks moral stamina and if default happens economic waste occurs, and the pride in performing honestly one's obligations is forfeited."

Mr. Tregoe pointed out that producers will find themselves in trouble if they boost production too high for consumers' incomes and cheapen credit by accepting questionable credits. It is unsound he said to do otherwise than to exchange commodities oI value for credit of value, and that anything else is an uneven exchange from which neither party to such transactions can profit.

"Notes of warning have been sounded by recognized leaders who, though untrained in credit technique, nevertheless recognize the modern uses of credit and they know that to cheapen it is just as unwise as to cheapen human life," Mr. Tregoe Said. "We can be generous without being unwise; we can be careful without being penurious ; we can be broad without going beyond the limits of prudence and,'therefore, in counselling against the cheapening of credit, I don't want the inference to be reached that narrow policies'are advocated, that anything else is intended by what I say 'than the exercise ol good judgment and the same Drotective interest showir'in credit as we would feel obligated to show in any important feature of human life."

Keeping Clean In I9o8

If you think that cleanliness hasn't made progress, read these excerpts from a folder printed in 1908.

"When your coat shows g'rease spots on the elbows, lapels or collar, give the soiled part a good rubbing with Artgum, and the spots will vanish. the same applies to the trousers when they have become soiled on the knees or elsewhere, and to the front of the vest when the drippings from your moustache have made spots on it."

The additional .laugh comes from the knowing that the 8-page leaflet, of rvhich the above is only one of many amusing paragraphs, was still being distributed by the Viscol Company in 1925.

Ford Signs

(Some of these may be new to you)

"'Nash Can."

"Oil by Myself."

"Sick Cylinders."

"The Stuttering Stutz."

"I may be shiftless, but I'm not \azy."

"Fierce Arrorv, with a quiver."

"100 per c'ent A Meri Can."

"Just see what $12.60 will do."

"99 per cent Static."

"Rolls Oats."

"Danger ! 20,000 Jolts."

"Vertical Four."

"Struggle Buggy."

"The lJncovered Wagon."

"Little Bo-Creep."

"Honest We-ight-No Springs."

"Why Girls Walk Home."

"Dis Squeals."

"Mah-Junk."

frn" Quo/itrl

Noernnnnll^mmroous

3 cals l3/l6t2tA ir.. Clear Maple Flooring

2 cate 17/16*.1% ir.. Clear Maple Flooring

2 cars l3/16x21A, in. Cleat Birch Flooring

2 cats l3/16x2% in. No. I Birch Flooring

I cat 13/16zlYz in. Clear Birch Flooring

I car lr4 and 5 in. No. I and Select Kiln

Dried Birch

J carc I in. No. I Common and Better Kiln

Dried Birch

I car I in. No. I Common and Better Basswood.

5 cars I in. No. 2 and Better Soft Elm

3 cars I in' No. 2 and Better Btown Ash Western RePresefltetive

JEROME C. GRIPPER

7!6 South Spring St. ' Los Angeles