New Wholesale Office In Los Angeles qg6a

ings. Mr. Walter Fifer is a son of L. R. Fifer, of the L. R. Fifer Lum,ber Company, of Seattle.

Walter R. Fifer

Two u'eeks ago, Mr. Walter R. Fifer opened offices in Los Angeles, wherp he u"ill represent the Williams Fir Finish Comp,anyi oflSebttle: lThis new €stablishment in Southern California will be known as Walter R. Fifer, Lurn,ber.

Mr. Fifer is known to a great many of the lumber fraternity all over the state. He has' been operating for the past nine years, the Western Lumber Sales Company, at Seattle, a company that handled all fir, spruce and hemlock products, both by rail and cargo. He has much experience in the mill game, and is particularly well fitted to handle his present line, of specializing- in only san'ded finish and mould-

The Williams Fir Finish Company man,ufactures only high grade sanded finish, casing, base and moul,dings, handling their entire output out of Seattle by rail, and sending about 90 per cent of this into California. Their mill is in Seattle. Mr. Roland Williams, proprietor of this company states that by the first of next Febru,ary they will have alterations and additions completed that will increase their output 100 per cent, and that they will be sending a tremendous amount of stock into northern and southern California. They also manufacture special patterns of finish and mouldings.

Walter R. Fifer is located at 508 Metropolitan Theatre Building, and has Mr. R. F. Throm, an'other old lumberman, associated with him in.the business.

Mr. Fifer states that he will have some further announcements to make a little later, in regard to other connections.-

605 Fife Bldg. San Francicco

Plrone Dug. 3415

For intcrior trim and cibinct work it crnDot bc rurparcd-Inrurcr bcruty, IrGrmlncnce, and durebility{ortr vcr;r littlc norc theo roft woodr-W. own and operato our millr ia thc Philippinc lrlandr ofrcring the declir a depcndable rupply.

Our soft White Pine from the Feather River Canyon will meet your requirements for factory lumber and 6nish. [.et us quote on your demands for the coming season.

Your inquiries and orders will receive our usual prompt attention if sent either to ourselves or to our Southern California ?epresentatives :

Manh-Strong Buildbg, Loe dngelcr Phoncr l2Tt0-Pico 21i29

A B. Wurdl Snl- Sa Ftnctso

D. A. Wtlllew,Snotft. Sacnnanr'o

CAL I FO RN I.A.

H L.'-Rowbug, Sw&, Is Aatdc:

Los Angeles Concatenation In December

H. L. Rosenberg, Snark, Los Angeles District, has announced that the date of the next Concatention will be either Friday, December 14th, or Saturday, December 1Sth.

-fhere is some doubt as to the exact date, and an announcement will be mailed to the mem,bers, probably about December 1st.

San Diego Hoo Hoo Give Halloween Party

{ lIalloween party was given by San Diego Hoo Hm and their ladies,-Saturday ei,'eningbctober frth, in honor of the new Vicegerent Snark Al. Frost. Dinner was served by a corps of ra'aiters choseg from the bachelors of Hoo Hoo, who aroused the envy of the married folk by the deftness with which they dispatched their duties. Ii was ltjnt:a that this profiency was gained by much practice in K. P. while these boys were girests of-Uncle Sam in the late unpleasantness. After dinner a formal entertainment including songs, _readings and fancy dances was given. l-ater the usual llalloween games were played. The even- ings festivities closed witli dancing-boti old fashioned square dances and present day "jazz" being enjoyed.

LOS ANGELES HOO-HOO*CLUB MEETINGS GET. TING BETTER AND BETTER

On Thursday, November 22nd, Mr. Berne S. Barker, of thePacific Ready Cut I{omes, Los Angeles, was the chairman of the day, and Berne showed hii speed in fine shape by providing one of the best progra,ms tliat has been offered this year. And this is saying cbnsiderable because these luncheons are fast developing into inspirational meetings that no one should miss.

_ The- meeting this day was called to order by Snark Rosenberg who was again in a "fine" mood, everyone feeli.-rg ttr. weight of his abilities to soak a dime or a quarter filr alrnost any reason. Collector "Jimmie" Chase ieport- ed a good amount collected. These fines are assesset to help swell the Charity Fund which is turned over to the Los Angeles Orthopaedic Hospital.

The Snark called for a report from the ,com,mittee ap- pointed to investigate the fire proof paints demonstration given at the Convention at I-ong Beach on the 17th. Mr. Ted Lawrence of the Hart-Wood Lumber Company explained about th,is test, and told of an interview that he had had with the officials of the company manufacturing this product.

Mr. H. McCall, of the Western Retail Lumbermens'Association made a report on the progress made by the committee on arrangements for their next an.nual to be held in February. Mac stated that the Biltmore Hotel had been definitely secured for the meetings, and that the committees were working in fine shape, rnaking good progress.

Phil B. Hart, of the "California Lumber Merchant" reported for the Club committee that had taken part in the entertainme,nt for the Southern C'alifornia Convention, at Long Beach. An account of the Club's stunt at the convention will be found elsewhere on this page.

:The Snark announced that there would be no meeting on Thursday November Dth, account it being Thanksgiv-ing Day, but that the following Thursday woul'd be a spe- cial day, with Mr. Milton Metzler, of the Miller Box &

Lumber Company, as chairman. This will be .,Old Timers D-ay," and a co.rnmittee has been appointed to go after some of the old members who have not-6een attending the rrleet: ingq, a4d attempt to get them to turn out.

Mr. Barker introduJed Mr. Will G. Farrell, a prominent insurance man of Los Angeles, and a formei prisident of the Rotary Club of Salt take City. Mr. Farrell made a spleadid addres_s, far too short, on the ups and downs of business life. He gave some statistics on the failures in the United States, and the reasons for the sa,m,e. He is a very fine speaker, and was well received.

Mr. Motley Flint, president of the Pacific Southwest Trust & Savings Bank, of-Los Angeles, made the main address. He- spokg on "What 1923 Fas in Store for Los Angeles and Southern California." Mr. Flint told many intere-sting thi-ngs about the-conditions that go to make piosperity foi a_ district, and while his talk was not a pessimistii one, he did warn the lumbermen of this state to exercise considerable caution in their activities the balance of this year and during the spring, to watch their credits closely, -and to-not- attempt the amount of expansion that usually results from a long period of prosperity. He told oi the possible hq,m that might result from a continued dry winter, and also mentioned the slow fall clothing business account of the unusual warm weather, etc.

The meeting adjourned promptly at 1:30.

Berne Barker is some chairman.

SAN DIEGO HOO HOO LUNCIIEONS ]

San Diego Hoo Hoo are continuing their weekly luncheons which are well attended, the average attendan,ce be-: glg about thirty out of a total enrollment of sixty five., These luncheons are well spoken of by the membeis who are competing for an attendance prize of a Cedar Chest donated by the Frost Hardwood Lumber Company; Among the speakers heard at San Diego recently -hariei been Mr. Jerry Sullivan, Sr., presidont of the Western, Lumber Company and the Sullivan Hardwood Lumber Company, and Philip Morse, a pioneer lumberman long associated with the San Diego Lumber Company.

LOS ANGELES HOO.HOO CLUB

About _fifty of the boys turned out at the Thursday luncheon, on November 15th. Snark Rosenberg w4s in the chail' he was in a "fine" mood this .day, hardly anyone escaped, being nicked for a dime or a quarter.

Chief Scott, of the Los Angeles Fire Department was ini troduced by the Snark, and responded with a talk a'bout the anti-wooden shingle ordinances that were being proposed in various towns in the country, and also spoke very highly of the m,erits of a fire resistant paint that is being demoristrated. Chief Scott stated, that he had not endorsed.any legislation in Los Angeles regarding wogden shingles, ani that he never would without first consulting with thtj manufacturers of the various roofing materials, in, order to hear the claims of both sides.

Mr. Davis Woodhead introduced Mr. Max Silverberg, of the Los Angeles Crime Commission. Mr. Silverbergsi address was well received.r He told of the start of this body, the work it had done, and of what they hoped to do in the near future. He especially stressed on the high merits of Police Chief Vollmer, and told Hoo-Hoo how important it

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The Parson then told of his visit to Hutchinson Lumber Co., Oroville, the visit of the Sacramento Vallev Lumbermen's Club and their inspecting of the logging-operations of the company, and the concatenation held, at Oroville on the evening of Novem.ber 17. He advised the club members that the following concats would be held before the first of the new year: Reno, Coos Bay, Stockton, Eureka and Redding.

A. B. Wastell, Vicegerent of the Bay District, announced that the next B,av District Concat rvoultl be heid in Oakland during the rironth of Januar-v and he appointed Allen Turner, as chairman of the ?.ri:rngclncnts cornmrttee.

The other visiting Hoo-Hot: nrerrrbei's aano.iilced :rt the meeting were: Charles Sands, 'Western States l-umber Co., Portland; Geo. C. Schnitzcr. Grrlf Ct,ast Lumberman, Houston, Texas; George Meisse, Cadwallader-Gibson Co. fnc., San Francisco, and Mr. G. Julian.

Presider:t I-Iiscox announced that the next club meeting would be held the second Thursday in December, at the Palacc Flotel, San Francisco, with Rod Hendrickson as chairman of the ,meeting.

R. E. FORD VISITS SAN JOAQUTN VALLEY

R. E. Ford, manager of the Cadwallader-Gibson Co.. Inc., San Francisco, dealers in imported and domestic hardwoods, was a recent visitor to Fresno and other San Joaquin Valley points, where he spent a few days making a survey of the hardwood m,arket conditions.

JOHN OLSON A SAN F'RANCISCO VISTTOR

Joh,n Olson, manager of the Los Angeles office of Chas. R. McCormick & Co., was a recent visitor to the San Francisco offices of the conxpany where he spent a few days atterrding to business matters.

Forest Board To Ask Funds

I:

Gover.nor Richardson's newly appointed State Board'of Forestry met in secret sessiorl'and organized in the State buildini on Nov. 2I,. and adopted a sea of policies.

State Forester Pratt said the policies decided upon were:

A campaign to persuade the State Legislature !o atr propriate "sufticienl funcLs" for the prevention .a,n-d^^sgp-preision, of forest, grain and pasture fires on'the 15'000'000 icres of privately owned property in the State which needs such protection.

Acquirement of logged-off areas of land as the nucleus of a group of State-owned forests.

Legislaiion which will enable the State to obtain title to timbJrland, cut-over and brush Iand which otherwise would be sold for taxes.

Readjustment of tax laws so that owners of timber land will be given an incentive to practice forestry' Development and irnprovement of State pqrkl, particularlv Humbbldt Park in -Humboldt and Mendocino counties and Burney Falls in Shasta countY.

All five -members of the board were present. Fred A. Ellenwood of Red Bluff was elected chairman. The others are E. J. James of Ukiah, Francis C-uttle of Riverside, George-R[odes of San Francisco and M. P. Pratt, State Forester. of Sacramento.

CALDWALLADER.GIBSON CO. INC. OPEN LOS ANGELES OFFICE

F. A. Van Leer, formerly manager of the CadwalladerGibson Co. yard at Oakland, has opened an office for the company at-62o San Fernando Buildb-S, Los Angeles.-Mr. Van Lelr will be assisted by B. C. Elliott, who has been connected with the company's Seattle office.

Advertising Ideas From Oregon

The following letter was received the other day from'Mr. R. W. Neighbor, Portland, General Manager; Pacific Coast Division, of E. C. Atkins & Co., saw manufactufers.

"Dea! Mr. Dionne:

The 'tCalifornia Lumber Merchant for Nov. lst was received yesterday, and we were particularly intercsted in the advertisements published by Sidney Srnith in his description of Andy Gu,m,p and the cornbination hair-brush and mirror.

Ii occurred to us that we used a similar method of advertising some twenty years ago, and are still sending out these cards with inscriptions as below. They have proved very popular.

We think snappy advertisements like these and like those suggested in the lower half of your article ("Attother Lessonr From .f,,ndy Gurnp,i' Novem'ber lst issue),. arc'v*luable. \

Y,qurs truly, ,. " R. W: Npighbor."

.{YStrNG ATI(IN.S SA\MS IS LIKE KISSING A PRDTTY: GI.RL; WHPN YOU TRY IT, YC}U WANT MO,R'E:'f'

'Y'OU'CAN: SPO{'L, ENOUGH: LUM|BER WITH A POOR SAW TO BUY AN ATKINS SAW AND A PIANO.''

..IF YoU HAb TEETH iiKE-AN"er*fr.Id SAW AND AS GOOD A TEMPER, YOU'D C-UT UP MORE.''

..A SAW THAT CHEWS MAY COST LESS, BUT THE SAW TO CHOOSp IS AN ATKINS, IT CUTS.''

..ATKINS S.AWS CUT WOOD IN TWO AND YOUR WORK IN TWO, AT THE SAME TIME."

HOOVER APPROVES PLANS OF CENTRAL COl[- MITTEE ON LUMBER STANDARDS

Washington, Nov.20.-"The lumber industry has taken d forward step in its plan for standardization of the industry:'

Secretary of Commerce Hoover made this statement commenting ufon a plan submitted to him by the Central Cornmrittee on Lumber Standards.

Mr. Hoover said he expected ratification of the standardization plan on December 12, at e conference he has called, to be held at Washington, and to 'be attended by all elements of the lumber industry and by representatives of thc Government.

"f expect a large representation of all interests identified with the lumber industry," Mr. Hoover said. "It will be very gratifying if we can secure unanimity of action at this conference, for it is a great advance in industrial standardization."

Representative lumbermen from all parts of the United States have arranged to attend the conference and, as a preliminary to the final conference called by Secretary Hoover, the directors of the National Lurnber Manufacturers' Association will assem,ble in Washington December ll. In this group will be thirty or more of the country's teading manufacturers.

We have in stock for imnediate rhipment, mixed cars of dimension, rynon boarda riding, moulding and drainboardr. ;