A Beautiful Specimen Of Sugar Pine

Finds Inspiration In Editorial

Mt D. R. Green,,the alert Service Dep4rtm€nt and Advertisiirg Manager for. the Bentl€y'.Lurilber Cornpany, at Glendale, has evolved a very clever advertising editorial from one of the two line-"hits" that appea.rod, in a recent issue of "The Ca.lifornia Lumber Merchant.'i

The editorial said: "NO HITS-NO RU'NS-NO EF"RORS, Reads like the business record of too many lumber dealers.' Here is what Mr. Green ,macle of it:

,,NO HITS-NO RUNS_NO ERRORS_READS LIKE THE BUSINESS RECORD OF TOO MANY BUILDERS WHO BUILD WITHOUT PLANS.

If you are going to rnake a HIT, if you are going to find a ready sale for your HOME; it must appear ATTRACTIVE. It must be Architectuallv correct in every detail.

Because you are not in the RUNNING class, you haven't macle the Hit. It behooves you-to lake account of yourself and change your policy. lDemand Plans and Specificatio4s for every home you. build.

No ERRORS. Ttren you do not build. Every successful builder insists on plans and specifications, to eliminate the error of costly ,m.istakes.

Our Plan Service Department have'for your convenience, hundreds of Bebutiful Photographic Views of the Ideal California Home.. You r4ay obtain these ideas whioh have been thought out by the Southlands foremost Architects, by calling at bur. offibe.